Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases
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Bester Preis: € 121,99 (vom 03.03.2020)Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases (Paperback) (2019)
ISBN: 9783030092382 bzw. 3030092380, vermutlich in Englisch, Springer Nature Switzerland AG, Switzerland, Taschenbuch, neu, Nachdruck.
Language: English. Brand new Book. This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors. Softcover reprint of the original 1st ed. 2019.
Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases (2019)
ISBN: 9783030092382 bzw. 3030092380, in Deutsch, Palgrave MacMillan, neu, Nachdruck.
New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases (Paperback) (2019)
ISBN: 9783030092382 bzw. 3030092380, in Deutsch, Palgrave MacMillan, United States, Taschenbuch, neu.
Language: English. Brand new Book. This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.
Management and Marketing of Wine Tourism Business (2019)
ISBN: 9783030092382 bzw. 3030092380, in Deutsch, Palgrave MacMillan, neu, Nachdruck.
New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Management and Marketing of Wine Tourism Business
ISBN: 9783030092382 bzw. 3030092380, vermutlich in Englisch, Springer Shop, Taschenbuch, neu.
This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors. Soft cover.
Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases (2019)
ISBN: 9783030092382 bzw. 3030092380, vermutlich in Englisch, 412 Seiten, Palgrave Macmillan, Taschenbuch, neu, Nachdruck.
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Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases
ISBN: 9783030092382 bzw. 3030092380, in Deutsch, Springer Nature Customer Service Center Gmbh, Taschenbuch, neu.
books~~9783030092382, Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases, Paperback.
Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases (2019)
ISBN: 9783030092382 bzw. 3030092380, in Englisch, 412 Seiten, Palgrave Macmillan, Taschenbuch, neu.
Von Händler/Antiquariat, Amazon.de.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen