Advances in National Brand and Private Label Marketing
2 Angebote vergleichen
Bester Preis: € 7,41 (vom 01.05.2021)1
Advances in National Brand and Private Label Marketing
~EN HC NWISBN: 9783030769345 bzw. 3030769348, vermutlich in Englisch, Springer Shop, gebundenes Buch, neu.
Lieferung aus: Japan, Lagernd, zzgl. Versandkosten.
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Hard cover.
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Hard cover.
2
Advances in National Brand and Private Label Marketing
~EN HC NWISBN: 3030769348 bzw. 9783030769345, vermutlich in Englisch, Springer Berlin, gebundenes Buch, neu.
Advances in National Brand and Private Label Marketing ab 160.49 € als gebundene Ausgabe: Eighth International Conference 2021. 1st ed. 2021. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,.
Lade…