Entrepreneurial Marketing, An Effectual Approach - 5 Angebote vergleichen
Bester Preis: € 97,62 (vom 15.11.2016)1
Entrepreneurial Marketing: An effectual approach (2014)
EN HC US FEISBN: 9780415722209 bzw. 0415722209, in Englisch, 162 Seiten, Routledge, gebundenes Buch, gebraucht, Erstausgabe.
Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, Herb Tandree Philosophy Bks.
How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that has the power to change the marketplace. This means that existing market research will have produced data about market categories and structures that are largely irrelevant to the entrepreneur. This complicates the sales and marketing functions for new products that may be hard for the market to understand in the first place. Entrepreneurial Marketing focuses on this special challenge: new marketing methods for new products. Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an "extreme makeover" in the context of innovative products hitting the market. The author stresses effectuation, iterative thinking, principles of affordable loss, adjustment for emerging opportunities, and cooperation with first customers. This new textbook provides students of entrepreneurial marketing with everything they need to know to succeed in their classes as well as practical tools and techniques that will be useful after the exams have finished., Hardcover, Ausgabe: 1, Label: Routledge, Routledge, Produktgruppe: Book, Publiziert: 2014-04-28, Studio: Routledge, Verkaufsrang: 6181801.
Von Händler/Antiquariat, Herb Tandree Philosophy Bks.
How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that has the power to change the marketplace. This means that existing market research will have produced data about market categories and structures that are largely irrelevant to the entrepreneur. This complicates the sales and marketing functions for new products that may be hard for the market to understand in the first place. Entrepreneurial Marketing focuses on this special challenge: new marketing methods for new products. Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an "extreme makeover" in the context of innovative products hitting the market. The author stresses effectuation, iterative thinking, principles of affordable loss, adjustment for emerging opportunities, and cooperation with first customers. This new textbook provides students of entrepreneurial marketing with everything they need to know to succeed in their classes as well as practical tools and techniques that will be useful after the exams have finished., Hardcover, Ausgabe: 1, Label: Routledge, Routledge, Produktgruppe: Book, Publiziert: 2014-04-28, Studio: Routledge, Verkaufsrang: 6181801.
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Entrepreneurial Marketing: an Effectual Approach (2014)
EN HC NWISBN: 9780415722209 bzw. 0415722209, in Englisch, Routledge, gebundenes Buch, neu.
Lieferung aus: Vereinigte Staaten von Amerika, zzgl. Versandkosten, Verandgebiet: DOM.
Von Händler/Antiquariat, booklab, VA, Chantilly, [RE:4].
Great customer service. You will be happy! Hardcover.
Von Händler/Antiquariat, booklab, VA, Chantilly, [RE:4].
Great customer service. You will be happy! Hardcover.
3
Entrepreneurial Marketing, An Effectual Approach (2014)
EN HC NWISBN: 9780415722209 bzw. 0415722209, in Englisch, Taylor &Amp; Francis Ltd, gebundenes Buch, neu.
Lieferung aus: Niederlande, Vermoedelijk 4-6 weken.
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bol.com.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
4
Symbolbild
Entrepreneurial Marketing: an Effectual Approach (2014)
EN HC USISBN: 9780415722209 bzw. 0415722209, in Englisch, Routledge, gebundenes Buch, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, zzgl. Versandkosten, Verandgebiet: DOM.
Von Händler/Antiquariat, Books Express, NH, Portsmouth, [RE:4].
Hardcover.
Von Händler/Antiquariat, Books Express, NH, Portsmouth, [RE:4].
Hardcover.
5
Symbolbild
Entrepreneurial Marketing: an Effectual Approach (2014)
EN HC NWISBN: 9780415722209 bzw. 0415722209, in Englisch, Routledge, gebundenes Buch, neu.
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, zzgl. Versandkosten, Verandgebiet: EUR.
Von Händler/Antiquariat, Herb Tandree Philosophy Books, Stroud, Glos, [RE:4].
Hardback.
Von Händler/Antiquariat, Herb Tandree Philosophy Books, Stroud, Glos, [RE:4].
Hardback.
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