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Compassion, Inc. How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help
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Bester Preis: € 30,33 (vom 12.06.2016)Compassion, Inc.
ISBN: 9780520951631 bzw. 0520951638, in Deutsch, University of California Press, Vereinigte Staaten von Amerika, neu, E-Book.
How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help, Pink ribbons, red dresses, and greenwashingAmerican corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to.
Compassion, Inc.
ISBN: 9780520266520 bzw. 0520266528, in Englisch, University of California Press, neu, E-Book.
Business, Pink ribbons, red dresses, and greenwashingAmerican corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to.
Compassion, Inc. How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help (2012)
ISBN: 9780520951631 bzw. 0520951638, in Englisch, University Of California, neu, E-Book.
bol.com.
Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex prob... Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to. Productinformatie:Taal: Engels;Formaat: ePub met kopieerbeveiliging (DRM) van Adobe;Bestandsgrootte: 1.20 MB;Kopieerrechten: Het kopiëren van (delen van) de pagina's is niet toegestaan ;Printrechten: Het printen van de pagina's is niet toegestaan;Voorleesfunctie: De voorleesfunctie is uitgeschakeld;Geschikt voor: Alle e-readers te koop bij bol.com (of compatible met Adobe DRM). Telefoons/tablets met Google Android (1.6 of hoger) voorzien van bol.com boekenbol app. PC en Mac met Adobe reader software;ISBN10: 0520951638;ISBN13: 9780520951631; Engels | Ebook | 2012.
Compassion, Inc.: How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help (2012)
ISBN: 9780520266520 bzw. 0520266528, in Englisch, 240 Seiten, University of California Press, gebundenes Buch, neu.
Von Händler/Antiquariat, tonsaeyang.
Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding “No!” In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to. , Hardcover, Label: University of California Press, University of California Press, Produktgruppe: Book, Publiziert: 2012-04-26, Studio: University of California Press, Verkaufsrang: 438778.
Compassion, Inc.: How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help (2012)
ISBN: 9780520266520 bzw. 0520266528, in Englisch, 240 Seiten, University of California Press, gebundenes Buch, gebraucht.
Von Händler/Antiquariat, betterworldbooks_.
Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding “No!” In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to. , Hardcover, Label: University of California Press, University of California Press, Produktgruppe: Book, Publiziert: 2012-04-26, Studio: University of California Press, Verkaufsrang: 438778.
Compassion, Inc.: How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help
ISBN: 9780520266520 bzw. 0520266528, in Englisch, University of California Press, gebundenes Buch, neu.
Compassion-Inc~~Mara-Einstein, Compassion, Inc.: How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help.