Strategic Planning for Public Relations - 3 Angebote vergleichen
Bester Preis: € 7,67 (vom 10.02.2017)1
Strategic Planning for Public Relations
EN PB USISBN: 9780415994224 bzw. 0415994225, in Englisch, Taylor & Francis, Taschenbuch, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
9780415994224,0415994225,strategic,planning,public,relations,ronald,smith, Excellent Marketplace listings for "Strategic Planning for Public Relations" by Ronald Smith starting as low as $37.62! Paperback, Shipping to USA only!
9780415994224,0415994225,strategic,planning,public,relations,ronald,smith, Excellent Marketplace listings for "Strategic Planning for Public Relations" by Ronald Smith starting as low as $37.62! Paperback, Shipping to USA only!
2
Strategic Planning for Public Relations
EN USISBN: 0415994225 bzw. 9780415994224, in Englisch, Routledge, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
business,business and finance,business and investing,education and reference,management,management and leadership,marketing and sales,political science,politics and government,politics and social sciences, This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore classic public relations situations as well as current, timely events. This third edition includes expanded discussions of ethics, diversity, and technology integrated throughout the text, and has a new appendix addressing media training for clients. As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.
business,business and finance,business and investing,education and reference,management,management and leadership,marketing and sales,political science,politics and government,politics and social sciences, This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore classic public relations situations as well as current, timely events. This third edition includes expanded discussions of ethics, diversity, and technology integrated throughout the text, and has a new appendix addressing media training for clients. As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.
3
Strategic Planning for Public Relations
EN PB NWISBN: 9780415994224 bzw. 0415994225, in Englisch, Taylor & Francis, Taschenbuch, neu.
Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
Strategic-Planning-for-Public-Relations~~Ronald-D-Smith, Strategic Planning for Public Relations, Paperback.
Strategic-Planning-for-Public-Relations~~Ronald-D-Smith, Strategic Planning for Public Relations, Paperback.
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