Strategic Planning for Public Relations - 3 Angebote vergleichen
Bester Preis: € 1,86 (vom 22.01.2017)1
Strategic Planning for Public Relations
EN USISBN: 0805842330 bzw. 9780805842333, in Englisch, Routledge, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, Lagernd.
business,business and finance,business and investing,education and reference,management,management and leadership,marketing and sales,political science,politics and government,politics and social sciences, This text offers step-by-step processes for strategic communication activities, including planning, research, implementation and evaluation. It focuses on making decisions through solid and informed reasoning that draws on the science of communication, as well as its various art forms. A premise underlying the book is that public relations and marketing communications are becoming more strategic and scientific. It is this strategic perspective that will differentiate the effective practitioner from one who simply performs tasks and provides basic services. This book presents field-tested procedures in an understandable way so that public relations and marketing communication managers can apply them. It is built on two notions that can help make the reader creatively effective: the use of a step-by-step system of planning; and that effective creativity is more likely to result from careful and insightful planning than from a bolt of inspiration. This book aims to lead the reader through the various decision points and options in developing a communication program.
business,business and finance,business and investing,education and reference,management,management and leadership,marketing and sales,political science,politics and government,politics and social sciences, This text offers step-by-step processes for strategic communication activities, including planning, research, implementation and evaluation. It focuses on making decisions through solid and informed reasoning that draws on the science of communication, as well as its various art forms. A premise underlying the book is that public relations and marketing communications are becoming more strategic and scientific. It is this strategic perspective that will differentiate the effective practitioner from one who simply performs tasks and provides basic services. This book presents field-tested procedures in an understandable way so that public relations and marketing communication managers can apply them. It is built on two notions that can help make the reader creatively effective: the use of a step-by-step system of planning; and that effective creativity is more likely to result from careful and insightful planning than from a bolt of inspiration. This book aims to lead the reader through the various decision points and options in developing a communication program.
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Strategic Planning for Public Relations
EN PB USISBN: 9780805842333 bzw. 0805842330, in Englisch, Taylor & Francis, Taschenbuch, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, Lagernd.
9780805842333,0805842330,strategic,planning,public,relations,ronald,smith, Excellent Marketplace listings for "Strategic Planning for Public Relations" by Ronald D. Smith starting as low as $1.99! Paperback, Shipping to USA only!
9780805842333,0805842330,strategic,planning,public,relations,ronald,smith, Excellent Marketplace listings for "Strategic Planning for Public Relations" by Ronald D. Smith starting as low as $1.99! Paperback, Shipping to USA only!
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