Dealing with consumer uncertainty : public relations in the food sector. Signed by the authoress. With 64 tables, 15 Charts 20 Graphs
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| Schnitt | € 63,24 | € 81,24 | € 81,67 | € 112,94 | € 21,90 |
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Dealing with consumer uncertainty (2002)
DE NW RPISBN: 9783540425298 bzw. 3540425292, in Deutsch, Springer Jan 2002, neu, Nachdruck.
Von Händler/Antiquariat, AHA-BUCH GmbH [51283250], Einbeck, Germany.
This item is printed on demand - Print on Demand Titel. Neuware - My studies on the 'uncertain consumer' began with a research project c- ducted by the Dr. Rainer Wild-Stiftung - Foundation for healthy nutrition - on the negative image of processed food. Ever since then I have been asked whether or not growing consumer uncertainty is linked to information po- cies of the food sector and if so, how. Intensive three-year research showed that industrial methods of food production are predestined to result in wayward fears and worry over its healthiness. This is due to the fact that during the process of industrialisation, we gradually passed responsibility for the quality of food into the producers' hands. This, in turn, has resulted in information gaps that we, as the addressees of diverse, often overwhelming and contrad- tory information supplied by varying sources, feel today. We exchanged the daily search for food for the daily search for information long ago. Con- quently, a practical concept for public relations stands at the end of my - search into the uncertain consumer. It accounts for uncertainty regarding processed food as a point of reference for public relations targeted towards various groups. Public relations oriented towards the future calls for the sharing of expert information with all interested consumers. It is the goal of businesses to actively build up trust among the consumers in order to be prepared for new causes for uncertainty appearing periodically. To this day the issue of consumer uncertainty has not lost its topicality. 220 pp. Englisch.
This item is printed on demand - Print on Demand Titel. Neuware - My studies on the 'uncertain consumer' began with a research project c- ducted by the Dr. Rainer Wild-Stiftung - Foundation for healthy nutrition - on the negative image of processed food. Ever since then I have been asked whether or not growing consumer uncertainty is linked to information po- cies of the food sector and if so, how. Intensive three-year research showed that industrial methods of food production are predestined to result in wayward fears and worry over its healthiness. This is due to the fact that during the process of industrialisation, we gradually passed responsibility for the quality of food into the producers' hands. This, in turn, has resulted in information gaps that we, as the addressees of diverse, often overwhelming and contrad- tory information supplied by varying sources, feel today. We exchanged the daily search for food for the daily search for information long ago. Con- quently, a practical concept for public relations stands at the end of my - search into the uncertain consumer. It accounts for uncertainty regarding processed food as a point of reference for public relations targeted towards various groups. Public relations oriented towards the future calls for the sharing of expert information with all interested consumers. It is the goal of businesses to actively build up trust among the consumers in order to be prepared for new causes for uncertainty appearing periodically. To this day the issue of consumer uncertainty has not lost its topicality. 220 pp. Englisch.
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Dealing with consumer uncertainty
~EN HC NWISBN: 9783540425298 bzw. 3540425292, vermutlich in Englisch, Springer Shop, gebundenes Buch, neu.
Lieferung aus: Deutschland, Lagernd.
My studies on the "uncertain consumer" began with a research project c- ducted by the Dr. Rainer Wild-Stiftung - Foundation for healthy nutrition - on the negative image of processed food. Ever since then I have been asked whether or not growing consumer uncertainty is linked to information po- cies of the food sector and if so, how. Intensive three-year research showed that industrial methods of food production are predestined to result in wayward fears and worry over its healthiness. This is due to the fact that during the process of industrialisation, we gradually passed responsibility for the quality of food into the producers' hands. This, in turn, has resulted in information gaps that we, as the addressees of diverse, often overwhelming and contrad- tory information supplied by varying sources, feel today. We exchanged the daily search for food for the daily search for information long ago. Con- quently, a practical concept for public relations stands at the end of my - search into the uncertain consumer. It accounts for uncertainty regarding processed food as a point of reference for public relations targeted towards various groups. Public relations oriented towards the future calls for the sharing of expert information with all interested consumers. It is the goal of businesses to actively build up trust among the consumers in order to be prepared for new causes for uncertainty appearing periodically. To this day the issue of consumer uncertainty has not lost its topicality. Hard cover.
My studies on the "uncertain consumer" began with a research project c- ducted by the Dr. Rainer Wild-Stiftung - Foundation for healthy nutrition - on the negative image of processed food. Ever since then I have been asked whether or not growing consumer uncertainty is linked to information po- cies of the food sector and if so, how. Intensive three-year research showed that industrial methods of food production are predestined to result in wayward fears and worry over its healthiness. This is due to the fact that during the process of industrialisation, we gradually passed responsibility for the quality of food into the producers' hands. This, in turn, has resulted in information gaps that we, as the addressees of diverse, often overwhelming and contrad- tory information supplied by varying sources, feel today. We exchanged the daily search for food for the daily search for information long ago. Con- quently, a practical concept for public relations stands at the end of my - search into the uncertain consumer. It accounts for uncertainty regarding processed food as a point of reference for public relations targeted towards various groups. Public relations oriented towards the future calls for the sharing of expert information with all interested consumers. It is the goal of businesses to actively build up trust among the consumers in order to be prepared for new causes for uncertainty appearing periodically. To this day the issue of consumer uncertainty has not lost its topicality. Hard cover.
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Dealing with Consumer Uncertainty
DE HC NWISBN: 9783540425298 bzw. 3540425292, in Deutsch, Springer. gebundenes Buch, neu.
Von Händler/Antiquariat, Paisleyhaze Books [52293971], New Hartford, CT, U.S.A.
3540425292 Springer hardcover, sealed in shrinkwrap, No marks or damage.Brand New.Bubble-wrapped and mailed in a Box w/delivery confirmation.
3540425292 Springer hardcover, sealed in shrinkwrap, No marks or damage.Brand New.Bubble-wrapped and mailed in a Box w/delivery confirmation.
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Dealing with consumer uncertainty : public relations in the food sector. Signed by the authoress. With 64 tables, 15 Charts and 20 Graphs
DE US SIISBN: 3540425292 bzw. 9783540425298, in Deutsch, Berlin , Heidelberg , New York , Barcelona , Hong Kong, 2002. gebraucht, signiert.
Lieferung aus: Deutschland, Versandart: STD, Versand nach: DE.
Von Händler/Antiquariat, Chiemgauer Internet Antiquariat Filiale Miesbach Inhaberin: Frauke Strassberger, [3784].
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Von Händler/Antiquariat, Chiemgauer Internet Antiquariat Filiale Miesbach Inhaberin: Frauke Strassberger, [3784].
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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Dealing with consumer uncertainty : public relations in the food sector. Signed by the authoress. With 64 tables, 15 Charts and 20 Graphs (2002)
DE US SIISBN: 9783540425298 bzw. 3540425292, in Deutsch, Berlin , Heidelberg , New York , Barcelona , Hong Kong, gebraucht, signiert.
Chiemgauer Internet Antiquariat Filiale Miesbach, [3649231].
XX, 217 S. mit Abb. , 24 cm Orig. PappbandExcellent copy. F76.
XX, 217 S. mit Abb. , 24 cm Orig. PappbandExcellent copy. F76.
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Dealing with consumer uncertainty Public Relations in the Food Sector (2002)
~EN USISBN: 9783540425298 bzw. 3540425292, vermutlich in Englisch, 2002. Ausgabe, Springer Berlin, gebraucht, guter Zustand.
Lieferung aus: Deutschland, Versandkosten nach: Deutschland.
Von Händler/Antiquariat, Buchpark GmbH, [6065214].
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Von Händler/Antiquariat, Buchpark GmbH, [6065214].
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
8
Dealing with consumer uncertainty (2002)
~EN HC NWISBN: 9783540425298 bzw. 3540425292, vermutlich in Englisch, Springer, Berlin/Heidelberg, Deutschland, gebundenes Buch, neu.
Lieferung aus: Deutschland, Next Day, Versandkostenfrei.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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