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Political Marketing in the 2016 U.S. Presidential Election (Palgrave Studies in Political Marketing and Management)
12 Angebote vergleichen
Bester Preis: € 58,84 (vom 01.02.2019)Political Marketing in the 2016 U.S. Presidential Election (2017)
ISBN: 9783319593449 bzw. 3319593447, vermutlich in Englisch, Springer, gebundenes Buch, neu.
Political Marketing in the 2016 U.S. Presidential Election This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties – Donald Trump and Bernie Sanders in particular – have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear ‘presidential’; be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions. 11.08.2017, gebundene Ausgabe.
Political Marketing in the 2016 U.S. Presidential Election (Paperback) (2018)
ISBN: 9783319866024 bzw. 3319866028, in Deutsch, Palgrave MacMillan, United States, Taschenbuch, neu.
Language: English. Brand new Book. This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties - Donald Trump and Bernie Sanders in particular - have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear 'presidential', be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions.
Political Marketing in the 2016 U.S. Presidential Election (2016)
ISBN: 9783319593449 bzw. 3319593447, in Deutsch, Springer-Verlag Gmbh, gebundenes Buch, neu.
Political Marketing in the 2016 U.S. Presidential Election: This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties - Donald Trump and Bernie Sanders in particular - have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear `presidential`, be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions. Englisch, Buch.
Political Marketing in the 2016 U.S. Presidential Election (2016)
ISBN: 9783319593449 bzw. 3319593447, in Deutsch, Palgrave, gebundenes Buch, neu.
This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties – Donald Trump and Bernie Sanders in particular – have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear ‘presidential’, be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions. Hard cover.
Political Marketing in the 2016 U.S. Presidential Election (2016)
ISBN: 9783319593449 bzw. 3319593447, in Deutsch, Springer International Publishing, neu, E-Book.
Business, This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties Donald Trump and Bernie Sanders in particular have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear presidential', be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions. eBook.
Political Marketing In The 2016 U.s. Presidential Election (2016)
ISBN: 9783319593449 bzw. 3319593447, vermutlich in Englisch, neu.
This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties - Donald Trump and Bernie Sanders in particular - have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear ''presidential'', be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions.
Political Marketing in the 2016 U.S. Presidential Election (2016)
ISBN: 9783319593449 bzw. 3319593447, in Deutsch, neu.
This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties - Donald Trump and Bernie Sanders in particular - have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear 'presidential', be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions.
Political Marketing in the 2016 U.S. Presidential Election (2018)
ISBN: 9783319866024 bzw. 3319866028, in Deutsch, Palgrave MacMillan, neu, Nachdruck.
New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Political Marketing in the 2016 U.S. Presidential Election (2018)
ISBN: 9783319866024 bzw. 3319866028, in Deutsch, Palgrave MacMillan, neu, Nachdruck.
New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Political Marketing in the 2016 U.S. Presidential Election (2016)
ISBN: 9783319866024 bzw. 3319866028, in Deutsch, Springer Nature Customer Service Center Gmbh, Taschenbuch, neu.
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