The effect of green marketing strategies. The market response to environmental announcements
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Bester Preis: € 15,99 (vom 28.06.2021)1
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The effect of green marketing strategies. The market response to environmental announcements (Paperback) (2021)
~EN PB NW
ISBN: 9783346272744 bzw. 3346272745, vermutlich in Englisch, GRIN Verlag, United States, Taschenbuch, neu.
Von Händler/Antiquariat, The Book Depository EURO [60485773], London, United Kingdom.
Language: English. Brand new Book. Master's Thesis from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 16/20, Leuven Catholic University, language: English, abstract: As the environment becomes an increasingly important concern for companies, this paper seeks to answer the question ''When does it pay to be green?''. Event study methodology is used to investigate the stock returns following environmental Corporate Social Responsibility (CSR) announcements. This study shows that environmental CSR announcements have a positive effect on shareholder value. Our theory posits that different green marketing strategies have a differential effect on shareholder value. The results of this study provide indication that an announcement of a green partnership creates more positive stock returns than an announcement of greening the organisation and that an announcement of a green product creates the least positive stock returns for the company. The product type (high-involvement product vs. low-involvement product) does not change these observations. The preferred green marketing strategy remains the announcement of a green partnership. At the end, the theoretical and managerial implications of these results and future research avenues are presented. Books.
Language: English. Brand new Book. Master's Thesis from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 16/20, Leuven Catholic University, language: English, abstract: As the environment becomes an increasingly important concern for companies, this paper seeks to answer the question ''When does it pay to be green?''. Event study methodology is used to investigate the stock returns following environmental Corporate Social Responsibility (CSR) announcements. This study shows that environmental CSR announcements have a positive effect on shareholder value. Our theory posits that different green marketing strategies have a differential effect on shareholder value. The results of this study provide indication that an announcement of a green partnership creates more positive stock returns than an announcement of greening the organisation and that an announcement of a green product creates the least positive stock returns for the company. The product type (high-involvement product vs. low-involvement product) does not change these observations. The preferred green marketing strategy remains the announcement of a green partnership. At the end, the theoretical and managerial implications of these results and future research avenues are presented. Books.
2
The effect of green marketing strategies. The market response to environmental announcements (2021)
~EN PB NW
ISBN: 9783346272744 bzw. 3346272745, vermutlich in Englisch, GRIN Verlag Jan 2021, Taschenbuch, neu.
Lieferung aus: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, AHA-BUCH GmbH [51283250], Einbeck, Germany.
Druck auf Anfrage Neuware - Master's Thesis from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 16/20, Leuven Catholic University, language: English, abstract: As the environment becomes an increasingly important concern for companies, this paper seeks to answer the question ''When does it pay to be green ''. Event study methodology is used to investigate the stock returns following environmental Corporate Social Responsibility (CSR) announcements. This study shows that environmental CSR announcements have a positive effect on shareholder value. Our theory posits that different green marketing strategies have a differential effect on shareholder value.The results of this study provide indication that an announcement of a green partnership creates more positive stock returns than an announcement of greening the organisation and that an announcement of a green product creates the least positive stock returns for the company. The product type (high-involvement product vs. low-involvement product) does not change these observations. The preferred green marketing strategy remains the announcement of a green partnership. At the end, the theoretical and managerial implications of these results and future research avenues are presented. 40 pp. Englisch, Books.
Von Händler/Antiquariat, AHA-BUCH GmbH [51283250], Einbeck, Germany.
Druck auf Anfrage Neuware - Master's Thesis from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 16/20, Leuven Catholic University, language: English, abstract: As the environment becomes an increasingly important concern for companies, this paper seeks to answer the question ''When does it pay to be green ''. Event study methodology is used to investigate the stock returns following environmental Corporate Social Responsibility (CSR) announcements. This study shows that environmental CSR announcements have a positive effect on shareholder value. Our theory posits that different green marketing strategies have a differential effect on shareholder value.The results of this study provide indication that an announcement of a green partnership creates more positive stock returns than an announcement of greening the organisation and that an announcement of a green product creates the least positive stock returns for the company. The product type (high-involvement product vs. low-involvement product) does not change these observations. The preferred green marketing strategy remains the announcement of a green partnership. At the end, the theoretical and managerial implications of these results and future research avenues are presented. 40 pp. Englisch, Books.
3
The effect of green marketing strategies. The market response to environmental announcements (2020)
~EN NW AB
ISBN: 9783346272744 bzw. 3346272745, vermutlich in Englisch, Droemer, München, Deutschland, neu, Hörbuch.
Lieferung aus: Österreich, zwischen 5 - 7 Werktagen, zzgl. Versandkosten.
Master's Thesis from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 16/20, Leuven Catholic University, language: English, abstract: As the environment becomes an increasingly important concern for companies, this paper seeks to answer the question ''When does it pay to be green?''. Event study methodology is used to investigate the stock returns following environmental Corporate Social Responsibility (CSR) announcements. This study shows that environmental CSR announcements have a positive effect on shareholder value. Our theory posits that different green marketing strategies have a differential effect on shareholder value.The results of this study provide indication that an announcement of a green partnership creates more positive stock returns than an announcement of greening the organisation and that an announcement of a green product creates the least positive stock returns for the company. The product type (high-involvement product vs. low-involvement product) does not change these observations. The preferred green marketing strategy remains the announcement of a green partnership. At the end, the theoretical and managerial implications of these results and future research avenues are presented.
Master's Thesis from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 16/20, Leuven Catholic University, language: English, abstract: As the environment becomes an increasingly important concern for companies, this paper seeks to answer the question ''When does it pay to be green?''. Event study methodology is used to investigate the stock returns following environmental Corporate Social Responsibility (CSR) announcements. This study shows that environmental CSR announcements have a positive effect on shareholder value. Our theory posits that different green marketing strategies have a differential effect on shareholder value.The results of this study provide indication that an announcement of a green partnership creates more positive stock returns than an announcement of greening the organisation and that an announcement of a green product creates the least positive stock returns for the company. The product type (high-involvement product vs. low-involvement product) does not change these observations. The preferred green marketing strategy remains the announcement of a green partnership. At the end, the theoretical and managerial implications of these results and future research avenues are presented.
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The effect of green marketing strategies. The market response to environmental announcements - Magisterarbeit (2021)
~EN PB NW
ISBN: 9783346272744 bzw. 3346272745, vermutlich in Englisch, 40 Seiten, GRIN Verlag, Taschenbuch, neu.
Lieferung aus: Deutschland, Versandkosten nach: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, Syndikat Buchdienst, [4235284].
Master's Thesis from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 16/20, Leuven Catholic University, language: English, abstract: As the environment becomes an increasingly important concern for companies, this paper seeks to answer the question ''When does it pay to be green?''. Event study methodology is used to investigate the stock returns following environmental Corporate Social Responsibility (CSR) announcements. This study shows that environmental CSR announcements have a positive effect on shareholder value. Our theory posits that different green marketing strategies have a differential effect on shareholder value.The results of this study provide indication that an announcement of a green partnership creates more positive stock returns than an announcement of greening the organisation and that an announcement of a green product creates the least positive stock returns for the company. The product type (high-involvement product vs. low-involvement product) does not change these observations. The preferred green marketing strategy remains the announcement of a green partnership. At the end, the theoretical and managerial implications of these results and future research avenues are presented. 2021, Taschenbuch / Paperback, Neuware, H: 2mm, B: 148mm, T: 3mm, 73g, 40, Internationaler Versand, Selbstabholung und Barzahlung, PayPal, Offene Rechnung, Banküberweisung.
Von Händler/Antiquariat, Syndikat Buchdienst, [4235284].
Master's Thesis from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 16/20, Leuven Catholic University, language: English, abstract: As the environment becomes an increasingly important concern for companies, this paper seeks to answer the question ''When does it pay to be green?''. Event study methodology is used to investigate the stock returns following environmental Corporate Social Responsibility (CSR) announcements. This study shows that environmental CSR announcements have a positive effect on shareholder value. Our theory posits that different green marketing strategies have a differential effect on shareholder value.The results of this study provide indication that an announcement of a green partnership creates more positive stock returns than an announcement of greening the organisation and that an announcement of a green product creates the least positive stock returns for the company. The product type (high-involvement product vs. low-involvement product) does not change these observations. The preferred green marketing strategy remains the announcement of a green partnership. At the end, the theoretical and managerial implications of these results and future research avenues are presented. 2021, Taschenbuch / Paperback, Neuware, H: 2mm, B: 148mm, T: 3mm, 73g, 40, Internationaler Versand, Selbstabholung und Barzahlung, PayPal, Offene Rechnung, Banküberweisung.
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The effect of green marketing strategies. The market response to environmental announcements (2017)
~EN PB NW RP
ISBN: 9783346272744 bzw. 3346272745, vermutlich in Englisch, GRIN Verlag, Taschenbuch, neu, Nachdruck.
Von Händler/Antiquariat, Ria Christie Collections [59718070], Uxbridge, United Kingdom.
PRINT ON DEMAND Book; New; Publication Year 2017; Fast Shipping from the UK. Books.
PRINT ON DEMAND Book; New; Publication Year 2017; Fast Shipping from the UK. Books.
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The effect of green marketing strategies. The market response to environmental announcements
~EN PB NW
ISBN: 3346272745 bzw. 9783346272744, vermutlich in Englisch, GRIN Verlag, Taschenbuch, neu.
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