Television Advertising and Children - 5 Angebote vergleichen
Bester Preis: € 0,85 (vom 10.10.2016)1
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Television Advertising and Children
EN USISBN: 9780198272809 bzw. 0198272804, in Englisch, Oxford University Press, USA, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, Versandkostenfrei nach: USA.
Von Händler/Antiquariat, Better World Books.
Oxford University Press, USA. Used - Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
Von Händler/Antiquariat, Better World Books.
Oxford University Press, USA. Used - Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
2
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Television Advertising and Children (1991)
EN HC USISBN: 9780198272809 bzw. 0198272804, in Englisch, Oxford University Press, USA, Oxford, England, gebundenes Buch, gebraucht.
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, zzgl. Versandkosten, Verandgebiet: EUR.
Von Händler/Antiquariat, worldofbooks, WEST SUSSEX, Goring-By-Sea, [RE:4].
The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Hard cover.
Von Händler/Antiquariat, worldofbooks, WEST SUSSEX, Goring-By-Sea, [RE:4].
The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Hard cover.
3
Symbolbild
Television Advertising and Children (1991)
EN HC USISBN: 9780198272809 bzw. 0198272804, in Englisch, Oxford University Press, gebundenes Buch, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, zzgl. Versandkosten, Verandgebiet: DOM.
Von Händler/Antiquariat, Hippo Books, OH, Toledo, [RE:4].
Good copy for reading, may have heavy page wear with writing textual notes highlighting or be an heavily used ex library copy with library markings, stickers or stamps. Dust jacket or accessories may not be included. Hardcover.
Von Händler/Antiquariat, Hippo Books, OH, Toledo, [RE:4].
Good copy for reading, may have heavy page wear with writing textual notes highlighting or be an heavily used ex library copy with library markings, stickers or stamps. Dust jacket or accessories may not be included. Hardcover.
4
Television Advertising and Children (1991)
EN HC USISBN: 9780198272809 bzw. 0198272804, in Englisch, 368 Seiten, Oxford University Press, gebundenes Buch, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, worldofbooksusa.
Advertising is usually seen as undesirable in Western society because it employs techniques that bypass rational processes, and children are perceived as being particularly vulnerable to the appeal of advertisements because they have not yet developed defenses against such persuasion. In this book Brian Young examines the issues raised by this problem. He clarifies the basic concepts involved, looks at the history of children and advertising, covering in particular the extensive discussion and research taking place in the U.S., analyzes what children in the U.S. and Britain actually watch, and assesses their ability to interpret advertisements and understand their aims. Constructing a psychology of the development of advertising literacy, Young concludes that intervention directed toward helping the child rather than regulating advertisements should be encouraged and that specially designed consumer programs could help to improve children's understanding of ads and enhance their ability to distinguish them from other television they watch. Hardcover, Label: Oxford University Press, Oxford University Press, Produktgruppe: Book, Publiziert: 1991-02-28, Studio: Oxford University Press, Verkaufsrang: 7358526.
Von Händler/Antiquariat, worldofbooksusa.
Advertising is usually seen as undesirable in Western society because it employs techniques that bypass rational processes, and children are perceived as being particularly vulnerable to the appeal of advertisements because they have not yet developed defenses against such persuasion. In this book Brian Young examines the issues raised by this problem. He clarifies the basic concepts involved, looks at the history of children and advertising, covering in particular the extensive discussion and research taking place in the U.S., analyzes what children in the U.S. and Britain actually watch, and assesses their ability to interpret advertisements and understand their aims. Constructing a psychology of the development of advertising literacy, Young concludes that intervention directed toward helping the child rather than regulating advertisements should be encouraged and that specially designed consumer programs could help to improve children's understanding of ads and enhance their ability to distinguish them from other television they watch. Hardcover, Label: Oxford University Press, Oxford University Press, Produktgruppe: Book, Publiziert: 1991-02-28, Studio: Oxford University Press, Verkaufsrang: 7358526.
5
Symbolbild
Television Advertising and Children (1991)
EN HC USISBN: 9780198272809 bzw. 0198272804, in Englisch, Oxford University Press, USA, gebundenes Buch, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, zzgl. Versandkosten, Verandgebiet: DOM.
Von Händler/Antiquariat, Better World Books, IN, Mishawaka, [RE:4].
Hard cover.
Von Händler/Antiquariat, Better World Books, IN, Mishawaka, [RE:4].
Hard cover.
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