Advertising Language - 2 Angebote vergleichen
Bester Preis: € 35,99 (vom 11.02.2017)1
Advertising Language (1999)
EN NW EB DLISBN: 9780203007303 bzw. 0203007301, in Englisch, Routledge, Routledge, Routledge, neu, E-Book, elektronischer Download.
Lieferung aus: Frankreich, in-stock.
Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the stratagems which advertisers employ to gain and retain the attention of their audience. Using Relevance Theory as a framework, she sets out the key aspects, then applies these to the language of written advertising in Britain and Japan. Particular emphasis is placed on "covert communication" and puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrastive advertisements drawn from the two countries.
Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the stratagems which advertisers employ to gain and retain the attention of their audience. Using Relevance Theory as a framework, she sets out the key aspects, then applies these to the language of written advertising in Britain and Japan. Particular emphasis is placed on "covert communication" and puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrastive advertisements drawn from the two countries.
2
Advertising Language
EN NW EB DLISBN: 9780203007303 bzw. 0203007301, in Englisch, Taylor & Francis, United Kingdom of Great Britain and Northern Ireland, neu, E-Book, elektronischer Download.
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