Marketing Strategy in the Pharmaceutical Industry - 5 Angebote vergleichen
Bester Preis: € 0,92 (vom 14.11.2016)1
Marketing Strategy in the Pharmaceutical Industry (1991)
EN HCISBN: 9780412389801 bzw. 0412389800, in Englisch, Cengage Learning EMEA, gebundenes Buch.
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Versandkosten nach: USA.
Von Händler/Antiquariat, Anybook Ltd.
Cengage Learning EMEA, 1991. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. , 550grams, ISBN:9780412389801.
Von Händler/Antiquariat, Anybook Ltd.
Cengage Learning EMEA, 1991. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. , 550grams, ISBN:9780412389801.
2
Marketing Strategy in the Pharmaceutical Industry
EN HC USISBN: 9780412389801 bzw. 0412389800, in Englisch, Chapman & Hall, Vereinigtes Königreich Großbritannien und Nordirland, gebundenes Buch, gebraucht.
Von Händler/Antiquariat, WorldofBooks [51947087], Goring-By-Sea, WS, United Kingdom.
The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
3
Marketing Strategy in the Pharmaceutical Industry (1991)
EN HC NW FEISBN: 9780412389801 bzw. 0412389800, in Englisch, 243 Seiten, Chapman & Hall, gebundenes Buch, neu, Erstausgabe.
Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, Any Book.
This study aims to provide an analysis of strategic marketing decisions in the pharmaceutical industry, focusing on prescription drugs. The book is written for practitioners rather than academics and therefore it tries to be pragmatic and managerially-oriented rather than theoretical. Theories and conceptual frameworks are integrated in the text to the extent that they can address solutions to practical problems. The book is divided into four parts, the first of which gives an introduction to marketing strategy in the drug industry. It clarifies the notation of a market-driven pharmaceutical company and explains the context in which marketing strategies are developed. The second section examines the major building blocks of a marketing strategy, such as market segmentation, product positioning and competitive analysis. The impact of R & D and government regulations on marketing strategies are investigated in the third part of the book. In the final section, the implementation issues of marketing strategies are discussed, including strategic marketing review and the marketing mix. Hardcover, Ausgabe: 1, Label: Chapman & Hall, Chapman & Hall, Produktgruppe: Book, Publiziert: 1991-06, Studio: Chapman & Hall, Verkaufsrang: 3974248.
Von Händler/Antiquariat, Any Book.
This study aims to provide an analysis of strategic marketing decisions in the pharmaceutical industry, focusing on prescription drugs. The book is written for practitioners rather than academics and therefore it tries to be pragmatic and managerially-oriented rather than theoretical. Theories and conceptual frameworks are integrated in the text to the extent that they can address solutions to practical problems. The book is divided into four parts, the first of which gives an introduction to marketing strategy in the drug industry. It clarifies the notation of a market-driven pharmaceutical company and explains the context in which marketing strategies are developed. The second section examines the major building blocks of a marketing strategy, such as market segmentation, product positioning and competitive analysis. The impact of R & D and government regulations on marketing strategies are investigated in the third part of the book. In the final section, the implementation issues of marketing strategies are discussed, including strategic marketing review and the marketing mix. Hardcover, Ausgabe: 1, Label: Chapman & Hall, Chapman & Hall, Produktgruppe: Book, Publiziert: 1991-06, Studio: Chapman & Hall, Verkaufsrang: 3974248.
4
Marketing Strategy in the Pharmaceutical Industry (1991)
EN USISBN: 9780412389801 bzw. 0412389800, in Englisch, Thomson Learning, gebraucht.
Von Händler/Antiquariat, Mosakowski & Stiasny GbR [51070922], Florstadt, Germany.
243 Seiten ex Library Book / aus einer Unternehmensbibliothek/ Sprache: Englisch Gewicht in Gramm: 455.
243 Seiten ex Library Book / aus einer Unternehmensbibliothek/ Sprache: Englisch Gewicht in Gramm: 455.
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