Facets of Corporate Identity, Communication and Reputation, Communication and Reputation
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Facets of Corporate Identity, Communication and Reputation
EN USISBN: 9780415405287 bzw. 0415405289, in Englisch, Routledge, gebraucht.
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Versandkosten nach: USA.
Von Händler/Antiquariat, Better World Books Ltd.
Routledge. Used - Good. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Your purchase also supports literacy charities.
Von Händler/Antiquariat, Better World Books Ltd.
Routledge. Used - Good. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Your purchase also supports literacy charities.
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Facets of Corporate Identity, Communication and Reputation, Communication and Reputation (2008)
EN PB NWISBN: 9780415405287 bzw. 0415405289, in Englisch, Taylor & Francis Ltd, Taschenbuch, neu.
Lieferung aus: Niederlande, Vermoedelijk 4-6 weken.
bol.com.
Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work? Including contributions from academics and practitioners, this important collection unravels the complexities of this growing field of study. The text is split into three coherent sections, focusing in turn on id... Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work? Including contributions from academics and practitioners, this important collection unravels the complexities of this growing field of study. The text is split into three coherent sections, focusing in turn on identity, communication and reputation. Case studies are used throughout the book to illustrate important issues, such as the basic principles of visual communication, the importance of reaching both internal and external stakeholders, and the challenges faced by companies working in multi-cultural environments. This book brings clarity and new theoretical insights to an important aspect of modern business. It is an invaluable companion for all students, researchers and practitioners with an interest in marketing, communications and international business.Soort: Met illustraties;Taal: Engels;Afmetingen: 14x234x156 mm;Gewicht: 392,00 gram;Verschijningsdatum: april 2008;ISBN10: 0415405289;ISBN13: 9780415405287; Engelstalig | Paperback | 2008.
bol.com.
Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work? Including contributions from academics and practitioners, this important collection unravels the complexities of this growing field of study. The text is split into three coherent sections, focusing in turn on id... Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work? Including contributions from academics and practitioners, this important collection unravels the complexities of this growing field of study. The text is split into three coherent sections, focusing in turn on identity, communication and reputation. Case studies are used throughout the book to illustrate important issues, such as the basic principles of visual communication, the importance of reaching both internal and external stakeholders, and the challenges faced by companies working in multi-cultural environments. This book brings clarity and new theoretical insights to an important aspect of modern business. It is an invaluable companion for all students, researchers and practitioners with an interest in marketing, communications and international business.Soort: Met illustraties;Taal: Engels;Afmetingen: 14x234x156 mm;Gewicht: 392,00 gram;Verschijningsdatum: april 2008;ISBN10: 0415405289;ISBN13: 9780415405287; Engelstalig | Paperback | 2008.
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Symbolbild
Facets of Corporate Identity, Communication and Reputation (2008)
EN PBISBN: 9780415405287 bzw. 0415405289, in Englisch, Routledge, Taschenbuch.
Lieferung aus: Vereinigte Staaten von Amerika, Versandkosten nach: USA.
Von Händler/Antiquariat, Ergodebooks.
Routledge, 2008-05-30. 1 New. Paperback. Used:Good. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service.
Von Händler/Antiquariat, Ergodebooks.
Routledge, 2008-05-30. 1 New. Paperback. Used:Good. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service.
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