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101 Things I Learned in Advertising School100%: Matthew Frederick, Tracy Arrington: 101 Things I Learned in Advertising School (ISBN: 9780451496720) in Englisch, auch als eBook.
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101 Things I Learned In Advertising School100%: Matthew Frederick, Tracy Arrington: 101 Things I Learned In Advertising School (ISBN: 9780451496713) Crown/Archetype, in Englisch, Broschiert.
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Bester Preis: 8,46 (vom 02.08.2017)
1
9780451496720 - Matthew Frederick, Tracy Arrington: 101 Things I Learned in Advertising School
Matthew Frederick, Tracy Arrington

101 Things I Learned in Advertising School

Lieferung erfolgt aus/von: Vereinigte Staaten von Amerika EN NW EB DL

ISBN: 9780451496720 bzw. 0451496728, in Englisch, Three Rivers Press, Three Rivers Press, Three Rivers Press, neu, E-Book, elektronischer Download.

8,46 ($ 9,99)¹
versandkostenfrei, unverbindlich
Lieferung aus: Vereinigte Staaten von Amerika, in-stock.
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn't sex sell? Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.
2
9780451496713 - Matthew Frederick, Tracy Arrington: 101 Things I Learned In Advertising School
Matthew Frederick, Tracy Arrington

101 Things I Learned In Advertising School

Lieferung erfolgt aus/von: Kanada EN NW

ISBN: 9780451496713 bzw. 045149671X, in Englisch, Crown/Archetype, neu.

14,42 (C$ 21,36)¹
unverbindlich
Lieferung aus: Kanada, In Stock, plus shipping.
Matthew Frederick, Tracy Arrington, Books, Reference and Language, 101 Things I Learned In Advertising School, Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.   The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell?   Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.
3
9780451496720 - Matthew Frederick: 101 Things I Learned in Advertising School
Matthew Frederick

101 Things I Learned in Advertising School

Lieferung erfolgt aus/von: Vereinigte Staaten von Amerika EN NW EB

ISBN: 9780451496720 bzw. 0451496728, in Englisch, Crown/Archetype, neu, E-Book.

8,46 ($ 9,99)¹
versandkostenfrei, unverbindlich
Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
101-Things-I-Learned-in-Advertising-School~~Matthew-Frederick, 101 Things I Learned in Advertising School, NOOK Book (eBook).
4
9780451496713 - Matthew Frederick: 101 Things I Learned in Advertising School
Matthew Frederick

101 Things I Learned in Advertising School

Lieferung erfolgt aus/von: Vereinigte Staaten von Amerika EN HC NW

ISBN: 9780451496713 bzw. 045149671X, in Englisch, Crown/Archetype, gebundenes Buch, neu.

11,95 ($ 14,11)¹
versandkostenfrei, unverbindlich
Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
101-Things-I-Learned-in-Advertising-School~~Matthew-Frederick, 101 Things I Learned in Advertising School, Hardcover.
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