Tales from Under the Rim, The Marketing of Tim Hortons
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Lieferung aus: Kanada, In Stock, plus shipping.
Ron Buist, Books, Biography and Memoir, Tales from Under the Rim: The Marketing of Tim Hortons, A National Bestseller. Now available in paperback. "On a Rrrroll! You may not be familiar with Ron Buist, but you know his handiwork." — The Ottawa Citizen. Tales from Under the Rim is a behind-the-scenes look at a simple business that became a Canadian icon. Tales from Under the Rim chronicles the rise of Tim Hortons, from its humble beginnings to a national institution. The recipe was simple: it took "one hockey player, one favourite barber shop, one former drummer, and one police officer" plus "the luck hard work brings" to transform a once unknown donut shop into one of Canada's leading franchise operations. In this bestselling business memoir, Ron Buist shows how Tim Hortons became a second home to millions of Canadians. It includes the grass-roots marketing strategy that defined the early years, the Tim Hortons habit of listening to customers, and the whole story of Roll Up the Rim to Win, the no-frills contest that has become a defining feature of Canadian life.

Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, in-stock.
A National Bestseller. Now available in paperback. "On a Rrrroll! You may not be familiar with Ron Buist, but you know his handiwork." - The Ottawa Citizen. A behind-the-scenes look at a simple business that became a Canadian icon. Tales from Under the Rim chronicles the rise of Tim Hortons, from its humble beginnings to a national institution. The recipe was simple: it took "one hockey player, one favourite barber shop, one former drummer, and one police officer" plus "the luck hard work brings" to transform a once unknown donut shop into one of Canada's leading franchise operations. In this bestselling business memoir, Ron Buist shows how Tim Hortons became a second home to millions of Canadians. It includes the grass-roots marketing strategy that defined the early years, the Tim Hortons habit of listening to customers, and the whole story of Roll Up the Rim to Win, the no-frills contest that has become a defining feature of Canadian life.

Lieferung aus: Niederlande, Direct beschikbaar.
bol.com.
A National Bestseller. Now available in paperback. "On a Rrrroll! You may not be familiar with Ron Buist, but you know his handiwork." -- The Ottawa Citizen. A behind-the-scenes look at a simple business that became a Canadian icon. Tales from Under the Rim chronicles the rise of Tim Hortons, from its humble beginnings to a national institution. The recipe was simple: it took "one hockey player, one favourite barber shop, one former drummer, and one police officer" plus "the luck hard work bring... A National Bestseller. Now available in paperback. "On a Rrrroll! You may not be familiar with Ron Buist, but you know his handiwork." -- The Ottawa Citizen. A behind-the-scenes look at a simple business that became a Canadian icon. Tales from Under the Rim chronicles the rise of Tim Hortons, from its humble beginnings to a national institution. The recipe was simple: it took "one hockey player, one favourite barber shop, one former drummer, and one police officer" plus "the luck hard work brings" to transform a once unknown donut shop into one of Canada's leading franchise operations. In this bestselling business memoir, Ron Buist shows how Tim Hortons became a second home to millions of Canadians. It includes the grass-roots marketing strategy that defined the early years, the Tim Hortons habit of listening to customers, and the whole story of Roll Up the Rim to Win, the no-frills contest that has become a defining feature of Canadian life. Productinformatie:Taal: Engels;Formaat: ePub met kopieerbeveiliging (DRM) van Adobe;Kopieerrechten: Het kopiëren van (delen van) de pagina's is niet toegestaan ;Geschikt voor: Alle e-readers te koop bij bol.com (of compatible met Adobe DRM). Telefoons/tablets met Google Android (1.6 of hoger) voorzien van bol.com boekenbol app. PC en Mac met Adobe reader software;ISBN10: 0864927088;ISBN13: 9780864927088; Engels | Ebook | 2011.

Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
biographical,biographies,biographies and history,biography and history,business,business and finance,business and investing,canadian,company profiles,historical, A National Bestseller. Now available in paperback. "On a Rrrroll! You may not be familiar with Ron Buist, but you know his handiwork." - The Ottawa Citizen. A behind-the-scenes look at a simple business that became a Canadian icon. Tales from Under the Rim chronicles the rise of Tim Hortons, from its humble beginnings to a national institution. The recipe was simple: it took "one hockey player, one favourite barber shop, one former drummer, and one police officer" plus "the luck hard work brings" to transform a once unknown donut shop into one of Canada's leading franchise operations. In this bestselling business memoir, Ron Buist shows how Tim Hortons became a second home to millions of Canadians. It includes the grass-roots marketing strategy that defined the early years, the Tim Hortons habit of listening to customers, and the whole story of Roll Up the Rim to Win, the no-frills contest that has become a defining feature of Canadian life. (2011-10-14).

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days, Real shipping costs can differ.
Von Händler/Antiquariat, New Chapter Recycling.
Want to know the secrets behind Canada’s most popular coffee-and-donuts chain? Read all about them in a new book chronicling the rise of Tim Hortons, from its humble beginnings to the national institution it is today. Written by former Tim Hortons marketing director Ron Buist, Tales from Under the Rim: The Marketing of Tim Hortons is an engrossing, fast-paced business memoir. According to Buist, it took "one hockey player, one favourite barber shop, one former drummer, and one police officer," plus "the luck hard work brings" to make Tim Hortons a second home for millions of Canadians. The original founders -- Toronto Maple Leafs defenceman Tim Horton, donut entrepreneur Jim Charade, and Nova Scotia born franchise wizard Ron Joyce-- are all profiled in the book, along with many of the store owners in whom the success of the chain resides. If you have ever wondered about the invention of the apple fritter or the raisin dutchie, how timbits are made, or the origins of "Roll Up the Rim to Win," Tales from Under the Rim will answer your questions. Detailing the company’s creative marketing strategies of the past 24 years, with loads of fascinating anecdotes, Tales from Under the Rim provides hitherto unknown glimpses into the transformation of a modest chain into Canada’s most successful franchise operation. Tim Hortons is Canada’s most successful coffee chain, with over 2,300 stores in Canada and US, and a Canadian market share of 70%, the highest of any franchise operation in the country. Each day, Tim Hortons franchises sell more than three million cups of coffee and more than a million donuts. Hardcover, Edition: 1st Edition, Label: Goose Lane Editions, Goose Lane Editions, Product group: Book, Published: 2003-09-01, Studio: Goose Lane Editions, Sales rank: 4727683.

Lieferung aus: Vereinigte Staaten von Amerika, Lagernd, zzgl. Versandkosten.
Want to know the secret recipe behind Canada's most popular coffee-and-donut chain? According to former marketing director RON BUIST, it tool "1 hockey player, 1 favourite barber shop, 1 former drummer, 1 police officer," plus "the luck hard work brings" to make Tim Hortons the phenomenal success it is today. In "Tales from Under the Rim, the marketing genius who invented "Roll Up the Rim to Win" tells how a little donut shop grew into a Canadian institution. Beginning with his first day on the job, Buist recalls the lean years, when the company's tiny advertising budget made a creative, grass-roots strategy as much a necessity as an inspiration. He profiles the founders--Toronto Maple Leafs star defenseman Tim Horton, donut entrepreneur Jim Charade, and Nova Scotia-born franchise wizard Ron Joyce--as well as many of the franchisees on whom the chain's success rests. This engrossing business memoir tells the whole story of "Roll Up the Rim," from the eureka moment in 1986 to the no-frills contest's status as a defining feature of Canadian life. Buist describes the genesis of the "True Stories" commercials, so engaging they've attracted their won devoted fans, and he tells humorous behind-the-scenes tales from these and other TV shoots.

Lieferung aus: Vereinigte Staaten von Amerika, plus shipping, Shipping area: DOM.
Von Händler/Antiquariat, Hippo Books, OH, Toledo, [RE:4].
Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Hardcover.

Lieferung aus: Deutschland, zzgl. Versandkosten.
The Marketing of Tim Hortons, The Marketing of Tim Hortons.

Lieferung aus: Vereinigte Staaten von Amerika, plus shipping, Shipping area: DOM.
Von Händler/Antiquariat, Better World Books, IN, Mishawaka, [RE:5].
Hard cover.

Lieferung aus: Vereinigte Staaten von Amerika, plus shipping, Shipping area: DOM.
Von Händler/Antiquariat, Better World Books West, IN, Mishawaka, [RE:4].
Hard cover.