Rumor in the Marketplace, The Social Psychology of Commercial Hearsay
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Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Versandkosten nach: USA.
Von Händler/Antiquariat, Ria Christie Collections.
Hardback. New. This fascinating study of commercial rumors--those directed at products, producers, corporations, or retailers--presents case studies illustrating the types and impacts of rumors that can seriously affect a company's image and finances. The volume identifies factors that generate rumors and lead to their communication, with specific discussion of oral communication networks. The special roles of television, call-in radio shows, and media personalities are discussed, as is that very special marketplace--the stock market. This study also provides insights and guidelines for preventing and handling commercial rumors.

Lieferung aus: Vereinigte Staaten von Amerika, Versandkostenfrei nach: USA.
Von Händler/Antiquariat, Better World Books.
Auburn House. Used - Acceptable. Ships from Reno, NV. Former Library book. Shows definite wear, and perhaps considerable marking on inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!

Lieferung aus: Niederlande, 3-4 werkdagen.
bol.com.
This fascinating study of commercial rumors--those directed at products, producers, corporations, or retailers--presents case studies illustrating the types and impacts of rumors that can seriously affect a company's image and finances. The volume identifies factors that generate rumors and lead to their communication, with specific discussion of oral communication networks. The special roles of television, call-in radio shows, and media personalities are discussed, as is that very special marketplace--the stock market. This study also provides insights and guidelines for preventing and handling commercial rumors.Soort: Met illustraties;Taal: Engels;Afmetingen: 12x234x156 mm;Gewicht: 451,00 gram;Verschijningsdatum: september 1985;ISBN10: 0865691177;ISBN13: 9780865691179; Engelstalig | Hardcover | 1985.

Lieferung aus: Vereinigte Staaten von Amerika, Lagernd.
business and investing,health fitness and dieting,management and leadership,marketing and sales,politics and social sciences,psychology and counseling,public relations,social sciences,textbooks, This fascinating study of commercial rumors--those directed at products, producers, corporations, or retailers--presents case studies illustrating the types and impacts of rumors that can seriously affect a company's image and finances.The volume identifies factors that generate rumors and lead to their communication, with specific discussion of oral communication networks. The special roles of television, call-in radio shows, and media personalities are discussed, as is that very special marketplace--the stock market. This study also provides insights and guidelines for preventing and handling commercial rumors.

Von Händler/Antiquariat, Bookbyte [763995], Salem, OR, U.S.A.
May include moderately worn cover, writing, markings or slight discoloration. SKU:9780865691179-4-0-3.