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The Brand Who Cried Wolf: Deliver on Your Company's Promise and Create Customers for Life
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Bester Preis: € 3,53 (vom 23.04.2017)The Brand Who Cried Wolf: Deliver on Your Companys Promise and Create Customers for Life
ISBN: 9781118036761 bzw. 111803676X, in Englisch, Wiley, neu.
Scott Deming, Books, Business and Finance, Marketing and Sales, Advertising and Promotion, The Brand Who Cried Wolf: Deliver on Your Companys Promise and Create Customers for Life, PRAISE FOR THE BRAND WHO CRIED WOLFPowerful brands command. Read this insightful book and allow Scott to share how to make your brand stand out and deliver you buckets of money!—Mark Victor Hansen, bestselling author of the Chicken Soup for the Soul(r) seriesDeming's approach to branding is not about gimmicks. It's about relationships-the real formula for building and sustaining your brand and your business.—Rieva Lesonsky, Editorial Director, Entrepreneur magazineIt doesn't matter what you sell. We're all selling service. Deming's book shows businesses of all sizes how to create incredible brand power through innovative service levels. The Brand Who Cried Wolf will not end up on your book shelf; it will stay in your briefcase or on your desk as a daily reference guide. If you want to grow your business, get this book!—John Valletta, President, Super 8 MotelsDeming's revelations on creating an emotionally engaging experience between you and your customer are without equal!—Joel Bauer, bestselling coauthor of How to Persuade People Who Don't Want to Be PersuadedThe Brand Who Cried Wolf explains how every customer interaction, large or small, impacts your brand's image and reputation. This is an easy-to-read book— veryone in your organization needs to own.—Patrick Sweeney, coauthor of the New York Times bestseller Succeed on Your Own Terms; cohost of the nationally syndicated radio show Winning in BusinessDeming delivers an essential message to businesses and delivers in a way you won't forget. You know the fairy tales, just adapt it to your unique brand: you!—Wayne Kandas, CFP and host of nationally syndicated Bloomberg RadioStories sell, and that's what helps sell the ideas in this brilliant book. If you're in business-any business-you need this book. Get it now!—Robert G. Allen, bestselling coauthor of Cracking the Millionaire Code; CEO of The Enlightened Millionaire InstituteChapter 8: Just Call Me Slick!People Really Hate to be SoldWhat We’ve Accomplished So FarBy now you know that branding is not exclusively about business identity in the form of a logo or advertising. You might recognize the Nike brand from its iconic swoosh logo. You might immediately think of McDonald’s when you think of fast food because McDonald’s commercials are ubiquitous, but by this point, you know that icons and awareness do not constitute a brand.You also know that big businesses are not the only brands. Your business does not have to be the size of GM, Microsoft, AOL Time Warner or Wal-Mart. Your business could be run out of your home with you as the sole employee. You could conduct business from a small office with a single assistant, or in a store with several employees. The size, scope, and location of your business does not change the fact that it’s a brand, nor should any of these factors truly impact your brand if you’re focusing on one-on-one relationships.Businesses are not the only brands, either. Every individual is a brand, as are organizations from non-profits to political parties to social clubs. For example, the Gates Foundation, the Red Cross, UNICEF, Make-A-Wish Foundation, Boy Scouts, Girl Scouts, Kiwanis Clubs, Rotary Clubs, Republican Party, and Democratic Party — all are brands. The concept of branding I’ve been articulating is personal, which means everyone needs to develop one.Each category — from individuals to organizations to businesses large and small — brings with it its own brand development challenges. At the same time, however, these.
The Brand Who Cried Wolf: Deliver on Your Company's Promise and Create Customers for Life
ISBN: 111803676X bzw. 9781118036761, in Englisch, Wiley, gebraucht.
accounting,accounting and finance,advertising,business,business and finance,business and investing,economics,industries and professions,marketing,marketing and sales, PRAISE FOR THE BRAND WHO CRIED "WOLF" "Powerful brands command. Read this insightful book and allow Scott to share how to make your brand stand out and deliver you buckets of money!" -Mark Victor Hansen, bestselling author of the Chicken Soup for the Soul(r) series "Deming's approach to branding is not about gimmicks. It's about relationships-the real formula for building and sustaining your brand and your business." -Rieva Lesonsky, Editorial Director, Entrepreneur magazine "It doesn't matter what you sell. We're all selling service. Deming's book shows businesses of all sizes how to create incredible brand power through innovative service levels. The Brand Who Cried Wolf will not end up on your book shelf; it will stay in your briefcase or on your desk as a daily reference guide. If you want to grow your business, get this book!" -John Valletta, President, Super 8 Motels "Deming's revelations on creating an emotionally engaging experience between you and your customer are without equal!" -Joel Bauer, bestselling coauthor of How to Persuade People Who Don't Want to Be Persuaded "The Brand Who Cried Wolf explains how every customer interaction, large or small, impacts your brand's image and reputation. This is an easy-to-read book-�veryone in your organization needs to own." -Patrick Sweeney, coauthor of the New York Times bestseller Succeed on Your Own Terms;
The Brand Who Cried Wolf: Deliver on Your Company's Promise and Create Customers for Life
ISBN: 0470127120 bzw. 9780470127124, in Englisch, Wiley, gebraucht.
accounting,accounting and finance,advertising,business,business and finance,business and investing,industries and professions,marketing,marketing and sales,reference, 'Powerful brands command. Read this insightful book and allow Scott to share how to make your brand stand out and deliver you buckets of money!' - Mark Victor Hansen, bestselling author of the "Chicken Soup for the Soul[registered] series. "Deming's approach to branding is not about gimmicks. It's about relationships - the real formula for building and sustaining your brand and your business' - Rieva Lesonsky, Editorial Director, "Entrepreneur" magazine. 'It doesn't matter what you sell. We're all selling service. Deming's book shows businesses of all sizes how to create incredible brand power through innovative service levels. "The Brand Who Cried Wolf" will not end up on your book shelf; it will stay in your briefcase or on your desk as a daily reference guide. If you want to grow your business, get this book!' - John Valletta, President, Super 8 Motels.'Deming's revelations on creating an emotionally engaging experience between you and your customer are without equal!' - Joel Bauer, bestselling coauthor of "How to Persuade People Who Don't Want to Be Persuaded". '"The Brand Who Cried Wolf" explains how every customer interaction, large or small, impacts your brand's image and reputation. This is an easy-to-read book - everyone in your organization needs to own' - Patrick Sweeney, coauthor of the "New York Times" bestseller "Succeed on Your Own Terms"; cohost of the nationally syndicated radio show Winning in Business. 'Deming delivers an essential message to businesses and.
Brand Who Cried Wolf
ISBN: 9780470127124 bzw. 0470127120, in Englisch, Wiley, neu, E-Book.
Business, The Brand Who Cried Wolf, Branding has become the narrow responsibility of the marketing department, and customers have stopped believing the ads. This book shows you how to build a powerful, lasting brand. You will learn how to involve the entire organization, from sales, customer service, shipping, product design, and marketing, in the branding process. The author discusses how to create powerful, emotional, and unique experiences for others, turn every customer into an evangelist, and greatly expand your reach of influence. Use this book to define your personal and professional brand. eBook.
Brand Who Cried Wolf
ISBN: 9780470127124 bzw. 0470127120, in Englisch, John Wiley & Sons, Inc. gebundenes Buch, gebraucht.
9780470127124,0470127120,brand,cried,wolf,scott,deming, Excellent Marketplace listings for "Brand Who Cried Wolf" by Scott Deming starting as low as $1.99! Hardback, Shipping to USA only!
The Brand Who Cried Wolf, Deliver on Your Company's Promise and Create Customers for Life (2015)
ISBN: 9780470923467 bzw. 0470923466, in Englisch, Wiley, neu, E-Book.
bol.com.
Branding has become the narrow responsibility of the marketing department, and customers have stopped believing the ads. This book shows you how to build a powerful, lasting brand. You will learn how to involve the entire organization, from sales, customer service, shipping, product design, and marketing, in the branding process. The author discusses how to create powerful, emotional, and unique experiences for others, turn every customer into an evangelist, and greatly expand your reach of influence. Use this book to define your personal and professional brand. Productinformatie:Taal: Engels;Formaat: ePub met kopieerbeveiliging (DRM) van Adobe;Bestandsgrootte: 0.24 MB;Kopieerrechten: Het kopiëren van (delen van) de pagina's is niet toegestaan ;Printrechten: Het printen van de pagina's is niet toegestaan, tenzij anders aangegeven in het eBook;Voorleesfunctie: De voorleesfunctie is uitgeschakeld;Geschikt voor: Alle e-readers te koop bij bol.com (of compatible met Adobe DRM). Telefoons/tablets met Google Android (1.6 of hoger) voorzien van bol.com boekenbol app. PC en Mac met Adobe reader software;ISBN10: 0470923466;ISBN13: 9780470923467; Engels | Ebook | 2015.
Brand Who Cried Wolf: Deliver on Your Company's Promise and Create Customers for Life
ISBN: 9780470127124 bzw. 0470127120, in Englisch, Wiley, gebundenes Buch, neu.
Brand-Who-Cried-Wolf~~Scott-Deming, Brand Who Cried Wolf: Deliver on Your Company's Promise and Create Customers for Life, Hardcover.
The Brand Who Cried Wolf
ISBN: 9780470923467 bzw. 0470923466, in Englisch, Wiley, Vereinigte Staaten von Amerika, neu, E-Book, elektronischer Download.
Deliver on Your Company´s Promise and Create Customers for Life, Deliver on Your Company´s Promise and Create Customers for Life.