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100%: Simon Anholt: Brand New Justice (ISBN: 9781138172401) Taylor & Francis Ltd, in Englisch.Nur diese Ausgabe anzeigen…
100%: Simon Anholt: Brand New Justice (ISBN: 9780080457758) Pergamon; Pergamon Press, Vereinigte Staaten von Amerika, in Englisch, auch als eBook.Nur diese Ausgabe anzeigen…
53%: Anholt, Simon: Places, Identity, Image and Reputation (ISBN: 9780230239777) 2009, 2010. Ausgabe, in Englisch, Broschiert.Nur diese Ausgabe anzeigen…
50%: Simon Anholt: Places als eBook von (ISBN: 9780230271487) Palgrave Macmillan, United Kingdom of Great Britain and Northern Ireland, in Englisch, auch als eBook.Nur diese Ausgabe anzeigen…
46%: Simon Anholt: Places - Identity, Image and Reputation (ISBN: 9780230251281) 2016, in Englisch, auch als eBook.Nur diese Ausgabe anzeigen…
41%: Simon Anholt: Brand New Justice als eBook von (ISBN: 9781136426070) 2006, in Englisch, Taschenbuch.Nur diese Ausgabe anzeigen…
Brand New Justice - 15 Angebote vergleichen
Bester Preis: € 98,99 (vom 13.04.2017)1
Places (2009)
EN HC NWISBN: 9780230239777 bzw. 0230239773, in Englisch, Palgrave Macmillan, gebundenes Buch, neu.
Lieferung aus: Schweiz, Versandfertig innert 3 Wochen.
Identity, Image and Reputation, Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding. gebundene Ausgabe, 18.11.2009.
Identity, Image and Reputation, Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding. gebundene Ausgabe, 18.11.2009.
2
Places - Identity, Image and Reputation
EN NW EB DLISBN: 9780230251281 bzw. 0230251285, in Englisch, Palgrave Macmillan, neu, E-Book, elektronischer Download.
Lieferung aus: Deutschland, E-Book zum Download.
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
3
Places (2016)
EN NW EB DLISBN: 9780230251281 bzw. 0230251285, in Englisch, Palgrave Macmillan, Palgrave Macmillan, Palgrave Macmillan, neu, E-Book, elektronischer Download.
Lieferung aus: Kanada, in-stock.
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
4
Places, Identity, Image and Reputation (2009)
EN HC NWISBN: 9780230239777 bzw. 0230239773, in Englisch, Palgrave Macmillan Ltd, gebundenes Buch, neu.
Lieferung aus: Niederlande, 5-10 werkdagen.
bol.com.
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.Soort: Met illustraties;Taal: Engels;Afmetingen: 17x235x155 mm;Gewicht: 438,00 gram;Verschijningsdatum: december 2009;ISBN10: 0230239773;ISBN13: 9780230239777; Engelstalig | Hardcover | 2009.
bol.com.
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.Soort: Met illustraties;Taal: Engels;Afmetingen: 17x235x155 mm;Gewicht: 438,00 gram;Verschijningsdatum: december 2009;ISBN10: 0230239773;ISBN13: 9780230239777; Engelstalig | Hardcover | 2009.
5
Places: Identity, Image and Reputation (2009)
EN HC NWISBN: 9780230239777 bzw. 0230239773, in Englisch, 168 Seiten, 2010. Ausgabe, Palgrave Macmillan, gebundenes Buch, neu.
Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, affordable2015.
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding. Hardcover, Ausgabe: 2010, Label: Palgrave Macmillan, Palgrave Macmillan, Produktgruppe: Book, Publiziert: 2009-12-15, Freigegeben: 2009-12-22, Studio: Palgrave Macmillan, Verkaufsrang: 671377.
Von Händler/Antiquariat, affordable2015.
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding. Hardcover, Ausgabe: 2010, Label: Palgrave Macmillan, Palgrave Macmillan, Produktgruppe: Book, Publiziert: 2009-12-15, Freigegeben: 2009-12-22, Studio: Palgrave Macmillan, Verkaufsrang: 671377.
6
Places: Identity, Image and Reputation
ENISBN: 9780230239777 bzw. 0230239773, in Englisch, Palgrave MacMillan.
Lieferung aus: Vereinigte Staaten von Amerika, Lagernd.
Places: Identity, Image and Reputation Anholt, Simon, Places depend on their reputations for almost everything in the modern world: tourism, foreign investment, the respect and interest of the international media, attracting talented immigrants and students, cultural exchanges, engaging peacefully and productively with the governments of other places. But what can actually be done to understand and measure the reputations of places, and even to influence them? Are they simply 'brand images' like the images of products, that can be influenced at will by the tricks and techniques of commercial marketing? Or are they, as Simon Anholt argues, deeply rooted cultural phenomena that move - if they move at all - very slowly, and only in response to major events and changes in the places themselves? This new collection of essays by the 'father of place branding', Simon Anholt, reveals compelling and essential new thinking on the nature of national reputation.
Places: Identity, Image and Reputation Anholt, Simon, Places depend on their reputations for almost everything in the modern world: tourism, foreign investment, the respect and interest of the international media, attracting talented immigrants and students, cultural exchanges, engaging peacefully and productively with the governments of other places. But what can actually be done to understand and measure the reputations of places, and even to influence them? Are they simply 'brand images' like the images of products, that can be influenced at will by the tricks and techniques of commercial marketing? Or are they, as Simon Anholt argues, deeply rooted cultural phenomena that move - if they move at all - very slowly, and only in response to major events and changes in the places themselves? This new collection of essays by the 'father of place branding', Simon Anholt, reveals compelling and essential new thinking on the nature of national reputation.
7
Brand New Justice
EN NW EB DLISBN: 9780080457758 bzw. 0080457754, in Englisch, Pergamon; Pergamon Press, Vereinigte Staaten von Amerika, neu, E-Book, elektronischer Download.
Lieferung aus: Deutschland, zzgl. Versandkosten.
How Branding Places and Products Can Help the Developing World, How Branding Places and Products Can Help the Developing World.
How Branding Places and Products Can Help the Developing World, How Branding Places and Products Can Help the Developing World.
8
Brand New Justice
EN PB NWISBN: 9781138172401 bzw. 1138172405, in Englisch, Taylor & Francis Ltd, Taschenbuch, neu.
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, in-stock.
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
9
Places als eBook von Simon Anholt
EN NW EB DLISBN: 9780230271487 bzw. 0230271480, in Englisch, Palgrave Macmillan, Vereinigtes Königreich Großbritannien und Nordirland, neu, E-Book, elektronischer Download.
Lieferung aus: Deutschland, zzgl. Versandkosten.
Places ab 35.99 EURO Identity, Image and Reputation, Places ab 35.99 EURO Identity, Image and Reputation.
Places ab 35.99 EURO Identity, Image and Reputation, Places ab 35.99 EURO Identity, Image and Reputation.
10
Places als eBook von Simon Anholt
EN NW EB DLISBN: 9780230251281 bzw. 0230251285, in Englisch, Palgrave Macmillan, Vereinigtes Königreich Großbritannien und Nordirland, neu, E-Book, elektronischer Download.
Lieferung aus: Deutschland, zzgl. Versandkosten.
Places ab 42.99 EURO Identity, Image and Reputation, Places ab 42.99 EURO Identity, Image and Reputation.
Places ab 42.99 EURO Identity, Image and Reputation, Places ab 42.99 EURO Identity, Image and Reputation.
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