Sophiens Reise Von Memel Nach Sachsen (5 ) - 2 Angebote vergleichen

Von Händler/Antiquariat, BuySomeBooks [52360437], Las Vegas, NV, U.S.A.
This item is printed on demand. Paperback. 70 pages. OCLC Number: 53028869 Excerpt: . . . Executive Summary The U. S. Department of Agriculture ( USDA )-Market facilitators and marketers do not always hold Agricultural Marketing Services ( AMS ) Farmer similar opinions. A greater proportion of facilitators Direct Marketing Action Plan ( August 1998 ) identi-consider direct marketing success to be problematic, fied the need for public input on farmer direct while marketers have a more buoyant attitude. marketing issues and opportunities. A goal of this Marketers downgraded capacity issues related to plan is to translate this participation into the devel-producer marketing skills, while more than 60 opment of an effective programmatic strategy for percent of facilitators indicated that lack of these USDA-AMS that reflects the needs of the direct skills is a major impediment to direct marketing. marketing community, promotes direct marketing Both groups are wary of costs and returns associated alternatives, and improves market access for small with direct marketing but do not consider consumer farmers. The first step toward gathering public interest a big problem in the direct marketing of comment was a farmers market forum in July 1998. farm products. Facilitators assigned greater signifi-The second step was to expand the collection of cance to problems stemming from lack of technical information through focus group meetings with assistance or grants and the regulatory environment marketers and individuals who work with small faced by the direct marketing community. farmers or support direct marketing ( facilitators ). Implications for USDA-AMS Programs Five focus group meetings were held with marketers Participants placed substantial emphasis on persuad-and facilitators in three locations ( Sturbridge, MA; ing USDA to expand data collection and applied Grand Rapids, MI; Memphis, TN ). The diversity of research. Facilitators seek information that enhances locations afforded balanced contributions from a their effor. . . This item ships from La Vergne,TN.

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