The Typography of Advertisements That Pay - 18 Angebote vergleichen

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, Nimbus Retail*.
This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1917 Excerpt: ...rate regardless of whether or not the matter is "leaded." The advertisement builder is not so much concerned, however, about "ems" as he is about i words to the square inch, hence the following table: Words per sq. inch 5 point (set solid) 69 5 point (spaced with 2 point leads between lines) 50 6 point Solid 47 6 " 2 point leaded 33 8 " Solid 30 8 " 2 point leaded 21 10 " Solid 21 10 " 2 point leaded 16 12 " Solid 14 12 " 2 point leaded 11 14 " Solid 10 18"" 7 Do not set 6 or 8 point any wider than 3 inches (which is 18 pica "ems"); 10 point any wider than 4y2 inches (which'is 27 pica "ems"); 12 point any wider than 6 inches; 14 point, 7y% inches; 18 point can go as wide as 10 inches. If you have wider measures to fill, split it into two or three columns; it looks better and is not so tiresome to read. Always leave room if possible for type to be spaced with "leads" (pronounced leds) between lines, as it makes for easier reading and enables 126 TYPOGRAPHY OF ADVERTISEMENTS the eye to pick up each line in order. Use a size smaller type, if necessary. From 1 to 2 point "leads" between 6 point type; 2 to 3 between 8 point; 2 to 3 between 10 point; 3 to 4 points between 12 and 14 point; and 18 point can stand 6 and sometimes 8 points between the lines but all of the above are the limits of spacing. More than this weakens the general appearance by making it too gray. All of the above remarks relate to regulation old style type faces, similar to Old Style No. 15, which are used in most advertisements, circulars, novels, magazines, newspapers, etc. The reader has probably encountered difficulty when measuring other type faces such as Bookman, Cheltenham Bo... Paperback, Label: RareBooksClub.com, RareBooksClub.com, Product group: Book, Published: 2012-05-14, Studio: RareBooksClub.com.

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days, Real shipping costs can differ.
Von Händler/Antiquariat, super_star_seller.
This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book. Paperback, Label: Nabu Press, Nabu Press, Product group: Book, Published: 2010-02-04, Studio: Nabu Press.

Lieferung aus: Kanada, In Stock, plus shipping.
Gilbert Powderly Farrar, Books, Art and Architecture, The Typography Of Advertisements That Pay: How To Choose And Combine Type Faces, Engravings And All The Other Mechanical Elements, This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.

Lieferung aus: Vereinigte Staaten von Amerika, plus shipping, Shipping area: DOM.
Von Händler/Antiquariat, Through The Stacks LLC, NY, Brockport, [RE:3].
We ship worldwide with delivery confirmation. We answer all e-mails in one business day. Trade paperback.

Lieferung aus: Deutschland, zzgl. Versandkosten, Shipping in 2 weeks.
*The Typography of Advertisements That Pay: How to Choose and Combine Type Faces Engravings and All the Other Mechanical Elements of Modern Advertisem* / Taschenbuch für 27.99 € / Aus dem Bereich: Bücher, English, International, Englische, Taschenbücher.

Lieferung aus: Deutschland, zzgl. Versandkosten, Shipping in 2 weeks.
*The Typography of Advertisements That Pay: How to Choose and Combine Type Faces Engravings and All the Other Mechanical Elements of Modern Advertisem* / Taschenbuch für 30.49 € / Aus dem Bereich: Bücher, English, International, Englische, Taschenbücher.

Von Händler/Antiquariat, Majestic Books [51749587], Hounslow, United Kingdom.
Print on Demand pp. 310, Books.

Von Händler/Antiquariat, GreatBookPricesUK [72536976], Castle Donington, DERBY, United Kingdom.
Unread book in perfect condition. Books.

Von Händler/Antiquariat, Books Puddle [70780988], New York, NY, U.S.A.
pp. 310, Books.

Von Händler/Antiquariat, GreatBookPrices [5352716], Columbia, MD, U.S.A.
Books.