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100%: Scott Robert Olson: Hollywood Planet - Global Media and the Competitive Advantage of Narrative Transparency (ISBN: 9781410604446) Taylor And Francis, in Englisch, auch als eBook.Nur diese Ausgabe anzeigen…
95%: Olson, Scott Robert: Hollywood Planet: Global Media and the Competitive Advantage of Narrative Transparency (ISBN: 9780805832297) in Englisch, Broschiert.Nur diese Ausgabe anzeigen…
90%: Scott Robert Olson: Hollywood Planet (ISBN: 9781135669577) 1999, Taylor & Francis Ltd., in Englisch, auch als eBook.Nur diese Ausgabe anzeigen…
80%: Scott Robert Olson: Hollywood Planet (ISBN: 9781135669560) 1999, in Englisch, auch als eBook.Nur diese Ausgabe anzeigen…
Hollywood Planet - Global Media and the Competitive Advantage of Narrative Transparency
11 Angebote vergleichen
Bester Preis: € 20,02 (vom 31.03.2018)1
Hollywood Planet (1999)
~EN NW EBISBN: 9781135669577 bzw. 1135669570, vermutlich in Englisch, Taylor & Francis Ltd. neu, E-Book.
Lieferung aus: Deutschland, Sofort per Download lieferbar.
The popularity of American television programs and feature films in the international marketplace is widely recognized but scarcely understood. Existing studies have not sufficiently explained the global power of the American media nor its actual effects. In this volume, Scott Robert Olson tackles the issue head on, establishing his thesis that the United States' competitive advantage in the creation and global distribution of popular taste is due to a unique mix of cultural conditions that are conducive to the creation of 'transparent' texts--narratives whose inherent polysemy encourage diverse populations to read them as though they are indigenous. Olson posits that these narratives have meaning to so many different cultures because they allow viewers in those cultures to project their own values, archetypes, and tropes into the movie or television program in a way that texts imported from other cultures do not, thus enabling the import to function as though it were an indigenous product. As an innovative volume combining postcolonial and postmodern theory with global management strategic theory, Hollywood Planet is one of the first studies that attempts to account theoretically for numerous recent ethnographic studies that suggest different interpretations of television programs and film by a variety of international audiences. Relevant to studies in media theory and other areas of the communication discipline, as well as anthropology, sociology, and related fields, Hollywood Planet contains a powerful and original argument to explain the dominance of American media in the global entertainment market. PDF, 01.06.1999.
The popularity of American television programs and feature films in the international marketplace is widely recognized but scarcely understood. Existing studies have not sufficiently explained the global power of the American media nor its actual effects. In this volume, Scott Robert Olson tackles the issue head on, establishing his thesis that the United States' competitive advantage in the creation and global distribution of popular taste is due to a unique mix of cultural conditions that are conducive to the creation of 'transparent' texts--narratives whose inherent polysemy encourage diverse populations to read them as though they are indigenous. Olson posits that these narratives have meaning to so many different cultures because they allow viewers in those cultures to project their own values, archetypes, and tropes into the movie or television program in a way that texts imported from other cultures do not, thus enabling the import to function as though it were an indigenous product. As an innovative volume combining postcolonial and postmodern theory with global management strategic theory, Hollywood Planet is one of the first studies that attempts to account theoretically for numerous recent ethnographic studies that suggest different interpretations of television programs and film by a variety of international audiences. Relevant to studies in media theory and other areas of the communication discipline, as well as anthropology, sociology, and related fields, Hollywood Planet contains a powerful and original argument to explain the dominance of American media in the global entertainment market. PDF, 01.06.1999.
2
Hollywood Planet (1999)
~EN NW EBISBN: 9781135669560 bzw. 1135669562, vermutlich in Englisch, Taylor & Francis Ltd. neu, E-Book.
Lieferung aus: Deutschland, Sofort per Download lieferbar.
The popularity of American television programs and feature films in the international marketplace is widely recognized but scarcely understood. Existing studies have not sufficiently explained the global power of the American media nor its actual effects. In this volume, Scott Robert Olson tackles the issue head on, establishing his thesis that the United States' competitive advantage in the creation and global distribution of popular taste is due to a unique mix of cultural conditions that are conducive to the creation of "e;transparent"e; texts--narratives whose inherent polysemy encourage diverse populations to read them as though they are indigenous. Olson posits that these narratives have meaning to so many different cultures because they allow viewers in those cultures to project their own values, archetypes, and tropes into the movie or television program in a way that texts imported from other cultures do not, thus enabling the import to function as though it were an indigenous product. As an innovative volume combining postcolonial and postmodern theory with global management strategic theory, Hollywood Planet is one of the first studies that attempts to account theoretically for numerous recent ethnographic studies that suggest different interpretations of television programs and film by a variety of international audiences. Relevant to studies in media theory and other areas of the communication discipline, as well as anthropology, sociology, and related fields, Hollywood Planet contains a powerful and original argument to explain the dominance of American media in the global entertainment market. ePUB, 01.06.1999.
The popularity of American television programs and feature films in the international marketplace is widely recognized but scarcely understood. Existing studies have not sufficiently explained the global power of the American media nor its actual effects. In this volume, Scott Robert Olson tackles the issue head on, establishing his thesis that the United States' competitive advantage in the creation and global distribution of popular taste is due to a unique mix of cultural conditions that are conducive to the creation of "e;transparent"e; texts--narratives whose inherent polysemy encourage diverse populations to read them as though they are indigenous. Olson posits that these narratives have meaning to so many different cultures because they allow viewers in those cultures to project their own values, archetypes, and tropes into the movie or television program in a way that texts imported from other cultures do not, thus enabling the import to function as though it were an indigenous product. As an innovative volume combining postcolonial and postmodern theory with global management strategic theory, Hollywood Planet is one of the first studies that attempts to account theoretically for numerous recent ethnographic studies that suggest different interpretations of television programs and film by a variety of international audiences. Relevant to studies in media theory and other areas of the communication discipline, as well as anthropology, sociology, and related fields, Hollywood Planet contains a powerful and original argument to explain the dominance of American media in the global entertainment market. ePUB, 01.06.1999.
3
Hollywood Planet
EN NW EBISBN: 9780805832297 bzw. 0805832297, in Englisch, Taylor and Francis, neu, E-Book.
Lieferung aus: Vereinigte Staaten von Amerika, E-Book zum download.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
4
Hollywood Planet: Global Media And The Competitive Advantage Of Narrative Transparency
EN NWISBN: 0805832297 bzw. 9780805832297, in Englisch, Lawrence Erlbaum Associates, also Routledge, Vereinigtes Königreich Großbritannien und Nordirland, neu.
Lieferung aus: Frankreich, plus shipping.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
5
Hollywood Planet - Global Media and the Competitive Advantage of Narrative Transparency
EN NW EB DLISBN: 9781410604446 bzw. 1410604446, in Englisch, Taylor And Francis, neu, E-Book, elektronischer Download.
Lieferung aus: Deutschland, Free shipping.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
6
Hollywood Planet: Global Media and the Competitive Advantage of Narrative Transparency Scott Robert Olson Author
~EN NW EB DLISBN: 9781135669560 bzw. 1135669562, vermutlich in Englisch, Taylor & Francis, neu, E-Book, elektronischer Download.
Lieferung aus: Vereinigte Staaten von Amerika, Lagernd.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
7
Hollywood Planet : Global Media and the Competitive Advantage of Narrative Transparency
EN NW EB DLISBN: 9781135669577 bzw. 1135669570, in Englisch, Taylor and Francis, neu, E-Book, elektronischer Download.
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Despatched same working day before 3pm.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
8
Hollywood Planet
EN NWISBN: 9780805832297 bzw. 0805832297, in Englisch, Taylor & Francis Inc, neu.
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, in-stock.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
9
Hollywood Planet (1999)
EN NW EB DLISBN: 9781135669560 bzw. 1135669562, in Englisch, Routledge, Routledge, Routledge, neu, E-Book, elektronischer Download.
Lieferung aus: Deutschland, in-stock.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
10
Hollywood Planet: Global Media and the Competitive Advantage of Narrative Transparency
EN HC NWISBN: 9780805832297 bzw. 0805832297, in Englisch, Taylor & Francis, gebundenes Buch, neu.
Lieferung aus: Vereinigte Staaten von Amerika, Lagernd.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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