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100%: Zoe Fraade-Blanar (Author), Aaron M. Glazer (Author), Josh Bloomberg (Narrator): Superfandom: How Our Obsessions are Changing What We Buy and Who We Are Author (ISBN: 9781681684772) 2017, Highbridge Co 2017-03-21, in Englisch.Nur diese Ausgabe anzeigen…
69%: Aaron M. Glazer, Zoe Fraade-Blanar: Superfandom: How Our Obsessions are Changing How We Buy and Who We Are (ISBN: 9780393249965) in Englisch, auch als eBook.Nur diese Ausgabe anzeigen…
Superfandom: How Our Obsessions are Changing What We Buy and Who We Are Author
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Bester Preis: € 14,64 (vom 30.10.2017)1
Superfandom: How Our Obsessions are Changing What We Buy and Who We Are Zoe Fraade-Blanar Author
~EN NWISBN: 9781681684772 bzw. 1681684772, vermutlich in Englisch, HighBridge Company, neu.
Lieferung aus: Vereinigte Staaten von Amerika, In Stock, plus shipping.
As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organizations-from traditional businesses to tech startups-direct, real-time access to their most devoted consumers, and it's easy to forget that this access flows both ways. This is the new fandom-based economy: a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as they demand a say in shaping the future of the things they love. Sometimes it works. Sometimes it doesn't.In Superfandom, Zoe Fraade-Blanar and Aaron Glazer explain this new era of symbiosis, delving into the history, sociology, and psychology of fandom. From Polaroid to Maker's Mark to groupies of financier Warren Buffett, the consumer relationship has been transformed. Superfandom is an essential guide for those who care, contribute to, and live in this rapidly expanding fandriven economy.
As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organizations-from traditional businesses to tech startups-direct, real-time access to their most devoted consumers, and it's easy to forget that this access flows both ways. This is the new fandom-based economy: a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as they demand a say in shaping the future of the things they love. Sometimes it works. Sometimes it doesn't.In Superfandom, Zoe Fraade-Blanar and Aaron Glazer explain this new era of symbiosis, delving into the history, sociology, and psychology of fandom. From Polaroid to Maker's Mark to groupies of financier Warren Buffett, the consumer relationship has been transformed. Superfandom is an essential guide for those who care, contribute to, and live in this rapidly expanding fandriven economy.
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Superfandom (2017)
EN NWISBN: 9781681684772 bzw. 1681684772, in Englisch, Highbridge Co 2017-03-21, neu.
Von Händler/Antiquariat, Chiron Media [55661942], Wallingford, United Kingdom.
Brand new book, sourced directly from publisher. Dispatched within 2 working days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.
Brand new book, sourced directly from publisher. Dispatched within 2 working days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.
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Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are (2017)
EN NWISBN: 9781681684772 bzw. 1681684772, in Englisch, HighBridge Audio, neu.
Lieferung aus: Vereinigte Staaten von Amerika, Shipping costs to: USA.
Von Händler/Antiquariat, Empire Book Sellers.
HighBridge Audio, 2017-03-21. Audio CD. New. Unused copy in excellent condition - gift quality! This is the library edition in a plastic clamshell case rather than a paper box. Audio CD format.
Von Händler/Antiquariat, Empire Book Sellers.
HighBridge Audio, 2017-03-21. Audio CD. New. Unused copy in excellent condition - gift quality! This is the library edition in a plastic clamshell case rather than a paper box. Audio CD format.
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Superfandom: How Our Obsessions Are Changing How We Buy and Who We Are (2017)
EN NWISBN: 9781681684772 bzw. 1681684772, in Englisch, neu.
Von Händler/Antiquariat, Paperbackshop-US [8408184], Wood Dale, IL, U.S.A.
New Audiobook. Shipped from US within 10 to 14 business days. Established seller since 2000.
New Audiobook. Shipped from US within 10 to 14 business days. Established seller since 2000.
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Superfandom: How Our Obsessions are Changing What We Buy and Who We Are
EN NWISBN: 9781681684772 bzw. 1681684772, in Englisch, HighBridge Company, neu.
Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
Superfandom~~Zoe-Fraade-Blanar, Superfandom: How Our Obsessions are Changing What We Buy and Who We Are, Audiobook (CD).
Superfandom~~Zoe-Fraade-Blanar, Superfandom: How Our Obsessions are Changing What We Buy and Who We Are, Audiobook (CD).
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