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100%: Zoe Fraade-Blanar/ Aaron M. Glazer: Superfandom (ISBN: 9781782831983) 2017, in Englisch, auch als eBook.Nur diese Ausgabe anzeigen…
85%: Zoe Fraade-Blanar, Aaron M. Glazer: Superfandom: How Our Obsessions Are Changing How We Buy And Who We Are (ISBN: 9780393249958) 2017, Erstausgabe, in Englisch, Broschiert.Nur diese Ausgabe anzeigen…
83%: Zoe Fraade-Blanar: Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are (ISBN: 9781665145985) in Englisch.
Nur diese Ausgabe anzeigen…
Nur diese Ausgabe anzeigen…
82%: Aaron M. Glazer, Zoe Fraade-Blanar: Superfandom: How Our Obsessions are Changing How We Buy and Who We Are (ISBN: 9780393249965) in Englisch, auch als eBook.Nur diese Ausgabe anzeigen…
80%: Zoe Fraade-Blanar, Aaron M. Glazer: Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are - Audiobook Download (ISBN: 9781681684789) 2017, Highbridge Audio, in Englisch, auch als Hörbuch.Nur diese Ausgabe anzeigen…
63%: Zoe Fraade-Blanar/ Aaron M. Glazer: Superfandom (ISBN: 9781781255339) 2017, in Englisch, Taschenbuch.Nur diese Ausgabe anzeigen…
Superfandom - 12 Angebote vergleichen
Bester Preis: € 7,59 (vom 20.07.2017)1
Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are (2017)
EN NW EB DLISBN: 9781782831983 bzw. 1782831983, in Englisch, Profile Books, Profile Books, Profile Books, neu, E-Book, elektronischer Download.
Lieferung aus: Frankreich, in-stock.
Fandom isn't a noun, it's a verb. Fans create; they engage; they discuss. From comics to clothing, boundaries between fans and creators are blurring, and in this new fandom-based economy, it's clear: consumers may buy a product, but it is fans who can make or break it. An essential guide to the fan-fuelled future, Superfandom explores the explosion of fandom and its transformative impact on culture and business. In chapters centred on illuminating case studies, experts Zoe Fraade-Blanar and Aaron Glazer delve into the history, sociology and psychology of fan culture, and how it can change the way business works. With them we visit Disneyland, drink Frida Kahlo branded margaritas, meet the fans who rebelled when Polaroid discontinued its film, and find out how fan-modding of Grand Theft Auto adds value to the game. The internet allows direct access to this world: businesses can talk directly to their fans, hear their needs and desires, and react in real time. But while the benefits of this relationship can be huge, businesses that exploit or ignore fan bases do so at their peril. It can be very easy to get fan engagement wrong - as IKEA found out when it tried to shut down a fan site. Practical, investigative and reflective, Superfandom is a compelling and convincing exploration of the subject, and an indispensable guide to the brave new world of tech-fuelled fandom.
Fandom isn't a noun, it's a verb. Fans create; they engage; they discuss. From comics to clothing, boundaries between fans and creators are blurring, and in this new fandom-based economy, it's clear: consumers may buy a product, but it is fans who can make or break it. An essential guide to the fan-fuelled future, Superfandom explores the explosion of fandom and its transformative impact on culture and business. In chapters centred on illuminating case studies, experts Zoe Fraade-Blanar and Aaron Glazer delve into the history, sociology and psychology of fan culture, and how it can change the way business works. With them we visit Disneyland, drink Frida Kahlo branded margaritas, meet the fans who rebelled when Polaroid discontinued its film, and find out how fan-modding of Grand Theft Auto adds value to the game. The internet allows direct access to this world: businesses can talk directly to their fans, hear their needs and desires, and react in real time. But while the benefits of this relationship can be huge, businesses that exploit or ignore fan bases do so at their peril. It can be very easy to get fan engagement wrong - as IKEA found out when it tried to shut down a fan site. Practical, investigative and reflective, Superfandom is a compelling and convincing exploration of the subject, and an indispensable guide to the brave new world of tech-fuelled fandom.
2
Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are (2017)
EN NW EBISBN: 9781782831983 bzw. 1782831983, in Englisch, Profile Books, neu, E-Book.
Lieferung aus: Niederlande, Direct beschikbaar.
bol.com.
Fandom isn't a noun, it's a verb. Fans create; they engage; they discuss. From comics to clothing, boundaries between fans and creators are blurring, and in this new fandom-based economy, it's clear: consumers may buy a product, but it is fans who can make or break it. An essential guide to the fan-fuelled future, Superfandom explores the explosion of fandom and its transformative impact on culture and business. In chapters centred on illuminating case studies, experts Zoe Fraade-Blanar and Aar... Fandom isn't a noun, it's a verb. Fans create; they engage; they discuss. From comics to clothing, boundaries between fans and creators are blurring, and in this new fandom-based economy, it's clear: consumers may buy a product, but it is fans who can make or break it. An essential guide to the fan-fuelled future, Superfandom explores the explosion of fandom and its transformative impact on culture and business. In chapters centred on illuminating case studies, experts Zoe Fraade-Blanar and Aaron Glazer delve into the history, sociology and psychology of fan culture, and how it can change the way business works. With them we visit Disneyland, drink Frida Kahlo branded margaritas, meet the fans who rebelled when Polaroid discontinued its film, and find out how fan-modding of Grand Theft Auto adds value to the game. The internet allows direct access to this world: businesses can talk directly to their fans, hear their needs and desires, and react in real time. But while the benefits of this relationship can be huge, businesses that exploit or ignore fan bases do so at their peril. It can be very easy to get fan engagement wrong - as IKEA found out when it tried to shut down a fan site. Practical, investigative and reflective, Superfandom is a compelling and convincing exploration of the subject, and an indispensable guide to the brave new world of tech-fuelled fandom.Taal: Engels;Formaat: ePub met kopieerbeveiliging (DRM) van Adobe;Verschijningsdatum: april 2017;ISBN13: 9781782831983; Engelstalig | Ebook | 2017.
bol.com.
Fandom isn't a noun, it's a verb. Fans create; they engage; they discuss. From comics to clothing, boundaries between fans and creators are blurring, and in this new fandom-based economy, it's clear: consumers may buy a product, but it is fans who can make or break it. An essential guide to the fan-fuelled future, Superfandom explores the explosion of fandom and its transformative impact on culture and business. In chapters centred on illuminating case studies, experts Zoe Fraade-Blanar and Aar... Fandom isn't a noun, it's a verb. Fans create; they engage; they discuss. From comics to clothing, boundaries between fans and creators are blurring, and in this new fandom-based economy, it's clear: consumers may buy a product, but it is fans who can make or break it. An essential guide to the fan-fuelled future, Superfandom explores the explosion of fandom and its transformative impact on culture and business. In chapters centred on illuminating case studies, experts Zoe Fraade-Blanar and Aaron Glazer delve into the history, sociology and psychology of fan culture, and how it can change the way business works. With them we visit Disneyland, drink Frida Kahlo branded margaritas, meet the fans who rebelled when Polaroid discontinued its film, and find out how fan-modding of Grand Theft Auto adds value to the game. The internet allows direct access to this world: businesses can talk directly to their fans, hear their needs and desires, and react in real time. But while the benefits of this relationship can be huge, businesses that exploit or ignore fan bases do so at their peril. It can be very easy to get fan engagement wrong - as IKEA found out when it tried to shut down a fan site. Practical, investigative and reflective, Superfandom is a compelling and convincing exploration of the subject, and an indispensable guide to the brave new world of tech-fuelled fandom.Taal: Engels;Formaat: ePub met kopieerbeveiliging (DRM) van Adobe;Verschijningsdatum: april 2017;ISBN13: 9781782831983; Engelstalig | Ebook | 2017.
3
Superfandom
EN NWISBN: 9780393249958 bzw. 0393249956, in Englisch, W. W. Norton, Vereinigte Staaten von Amerika, neu.
Lieferung aus: Deutschland, zzgl. Versandkosten, Erscheint demnächst (Neuerscheinung).
Zoe Fraade-Blanar and Aaron Glazer delve into the history, sociology and psychology of fandom. This book is an in-depth look at the influence of fans - societys alpha customers - on our lives and culture. As fandom sheds its stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organisations - from traditional businesses to tech startups - direct, real-time access to their most devoted consumers, and its easy to forget that this access flows both ways. This is the new fandom-based economy: a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as they demand a say in shaping the future of the things they love. From Polaroid to Makers Mark to groupies of financier Warren Buffett, the consumer relationship has been transformed. Superfandom is an essential guide for those who care, contribute to and live in this rapidly expanding fan-driven economy.
Zoe Fraade-Blanar and Aaron Glazer delve into the history, sociology and psychology of fandom. This book is an in-depth look at the influence of fans - societys alpha customers - on our lives and culture. As fandom sheds its stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organisations - from traditional businesses to tech startups - direct, real-time access to their most devoted consumers, and its easy to forget that this access flows both ways. This is the new fandom-based economy: a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as they demand a say in shaping the future of the things they love. From Polaroid to Makers Mark to groupies of financier Warren Buffett, the consumer relationship has been transformed. Superfandom is an essential guide for those who care, contribute to and live in this rapidly expanding fan-driven economy.
4
Superfandom: How Our Obsessions Are Changing How We Buy and Who We Are (2017)
~EN HC NWISBN: 9780393249958 bzw. 0393249956, vermutlich in Englisch, Norton, gebundenes Buch, neu.
Lieferung aus: Schweiz, Versandfertig innert 4 - 7 Werktagen.
How Our Obsessions are Changing How We Buy and Who We Are, As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given organizations-from traditional businesses to tech startups-direct, real-time access to their most devoted consumers, and it´s easy to forget that this access flows both ways. This is the new ´´fandom-based economy´´: a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as audiences demand a say in shaping the future of the things they love. In Superfandom, Zoe Fraade-Blanar and Aaron M. Glazer explain this new era of symbiosis. For producers, it can mean a golden opportunity: brands such as Polaroid and Surge, preserved by the passion of a handful of nostalgic fans, can now count on an articulate, creative, and, above all, loyal audience. Yet, the new economy has its own risks-it´s also easier than ever for companies to lose their audience´s trust, as Valve did when it tried to introduce a paid mod system for its Skyrim video game. Examining key cases that span a wide range of consumer markets, Fraade-Blanar and Glazer explain why some kinds of engagement with fans succeed and some backfire. Throughout, the authors probe fandom´s history, sociology, and psychology. From the nineteenth-century American Alice Drake, who bribed her way into the houses of her favorite European composers, to Hatsune Miku, the Japanese virtual celebrity whose songs are composed entirely by fans, the dynamics of fandom-the activities we perform to show we belong to a group of people with common interests-may be as old as culture itself. For groupies of financier Warren Buffet and enthusiasts of Cards Against Humanity alike, the consumer relationship has been transformed. Superfandom is an essential guide for those who care about, contribute to, and live in our rapidly expanding fan-driven economy. gebundene Ausgabe, 21.03.2017.
How Our Obsessions are Changing How We Buy and Who We Are, As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given organizations-from traditional businesses to tech startups-direct, real-time access to their most devoted consumers, and it´s easy to forget that this access flows both ways. This is the new ´´fandom-based economy´´: a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as audiences demand a say in shaping the future of the things they love. In Superfandom, Zoe Fraade-Blanar and Aaron M. Glazer explain this new era of symbiosis. For producers, it can mean a golden opportunity: brands such as Polaroid and Surge, preserved by the passion of a handful of nostalgic fans, can now count on an articulate, creative, and, above all, loyal audience. Yet, the new economy has its own risks-it´s also easier than ever for companies to lose their audience´s trust, as Valve did when it tried to introduce a paid mod system for its Skyrim video game. Examining key cases that span a wide range of consumer markets, Fraade-Blanar and Glazer explain why some kinds of engagement with fans succeed and some backfire. Throughout, the authors probe fandom´s history, sociology, and psychology. From the nineteenth-century American Alice Drake, who bribed her way into the houses of her favorite European composers, to Hatsune Miku, the Japanese virtual celebrity whose songs are composed entirely by fans, the dynamics of fandom-the activities we perform to show we belong to a group of people with common interests-may be as old as culture itself. For groupies of financier Warren Buffet and enthusiasts of Cards Against Humanity alike, the consumer relationship has been transformed. Superfandom is an essential guide for those who care about, contribute to, and live in our rapidly expanding fan-driven economy. gebundene Ausgabe, 21.03.2017.
5
Superfandom: How Our Obsessions Are Changing How We Buy And Who We Are
~EN NWISBN: 9780393249958 bzw. 0393249956, vermutlich in Englisch, W. W. Norton, Vereinigte Staaten von Amerika, neu.
Lieferung aus: Kanada, Lagernd, zzgl. Versandkosten.
An in-depth look at the influence of fans—society’s alpha consumers—on our lives and culture. As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given organizations—from traditional businesses to tech startups—direct, real-time access to their most devoted consumers, and it’s easy to forget that this access flows both ways. This is the new “fandom-based economy”: a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as audiences demand a say in shaping the future of the things they love. In Superfandom, Zoe Fraade-Blanar and Aaron M. Glazer explain this new era of symbiosis. For producers, it can mean a golden opportunity: brands such as Polaroid and Surge, preserved by the passion of a handful of nostalgic fans, can now count on an articulate, creative, and, above all, loyal audience. Yet, the new economy has its own risks—it’s also easier than ever for companies to lose their audience’s trust, as Valve did when it tried to introduce a paid mod system for its Skyrim video game. Examining key cases that span a wide range of consumer markets, Fraade-Blanar and Glazer explain why some kinds of engagement with fans succeed and some backfire. Throughout, the authors probe fandom’s history, sociology, and psychology. From the nineteenth-century American Alice Drake, who bribed her way into the houses of her favorite European composers, to Hatsune Miku, the Japanese virtual celebrity whose songs are composed entirely by fans, the dynamics of fandom—the activities we perform to show we belong to a group of people with common interests—may be as old as culture itself. For groupies of financier Warren Buffet and enthusiasts of Cards Against Humanity alike, the consumer relationship has been transformed. Superfandom is an essential guide for those who care about, contribute to, and live in our rapidly expanding fan-driven economy.
An in-depth look at the influence of fans—society’s alpha consumers—on our lives and culture. As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given organizations—from traditional businesses to tech startups—direct, real-time access to their most devoted consumers, and it’s easy to forget that this access flows both ways. This is the new “fandom-based economy”: a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as audiences demand a say in shaping the future of the things they love. In Superfandom, Zoe Fraade-Blanar and Aaron M. Glazer explain this new era of symbiosis. For producers, it can mean a golden opportunity: brands such as Polaroid and Surge, preserved by the passion of a handful of nostalgic fans, can now count on an articulate, creative, and, above all, loyal audience. Yet, the new economy has its own risks—it’s also easier than ever for companies to lose their audience’s trust, as Valve did when it tried to introduce a paid mod system for its Skyrim video game. Examining key cases that span a wide range of consumer markets, Fraade-Blanar and Glazer explain why some kinds of engagement with fans succeed and some backfire. Throughout, the authors probe fandom’s history, sociology, and psychology. From the nineteenth-century American Alice Drake, who bribed her way into the houses of her favorite European composers, to Hatsune Miku, the Japanese virtual celebrity whose songs are composed entirely by fans, the dynamics of fandom—the activities we perform to show we belong to a group of people with common interests—may be as old as culture itself. For groupies of financier Warren Buffet and enthusiasts of Cards Against Humanity alike, the consumer relationship has been transformed. Superfandom is an essential guide for those who care about, contribute to, and live in our rapidly expanding fan-driven economy.
6
Superfandom als eBook Download von
EN NW EBISBN: 9781782831983 bzw. 1782831983, in Englisch, Profile Books, neu, E-Book.
Superfandom:How Our Obsessions Are Changing What We Buy and Who We Are Profile Books Zoe Fraade-Blanar, Aaron M. Glazer Superfandom:How Our Obsessions Are Changing What We Buy and Who We Are Profile Books Zoe Fraade-Blanar, Aaron M. Glazer.
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Superfandom
~EN NW EB DLISBN: 9781782831983 bzw. 1782831983, vermutlich in Englisch, Superfandom - eBook von Zoe Fraade-Blanar/ Aaron M. Glazer, neu, E-Book, elektronischer Download.
Superfandom ab 14.99 € als epub eBook: How Our Obsessions Are Changing How We Buy and Who We Are. Aus dem Bereich: eBooks, Wirtschaft,.
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Superfandom: How Our Obsessions are Changing How We Buy and Who We Are
EN HC NW FEISBN: 9780393249958 bzw. 0393249956, in Englisch, 288 Seiten, W. W. Norton & Company, gebundenes Buch, neu, Erstausgabe.
Lieferung aus: Vereinigte Staaten von Amerika, Not yet published.
Von Händler/Antiquariat, Amazon.com.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Von Händler/Antiquariat, Amazon.com.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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