The Dictionary of Brand - 2 Angebote vergleichen
Bester Preis: € 1,67 (vom 29.12.2017)1
The Dictionary of Brand
EN US
ISBN: 1884081061 bzw. 9781884081064, in Englisch, AIGA Center for Brand Experience, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
education and reference, The Dictionary of Brand is the first book to establish a "linguistic foundation" for brand builders—a basic toolkit of 221 terms that allow specialists from different disciplines to work together in a larger community of practice. Although the terms are widely used by brand specialists, most have yet to appear in other dictionaries or glossaries. Marty Neumeier, design guru and author of The Brand Gap, assembled an advisory board of ten experts from the fields of brand strategy, research, advertising, product design, identity design, web design, and corporate brand management to help define the terms. The Willoughby Design Group contributed illustrations and an attractive page layout that make this book a delight to use. This is the perfect book to get your whole team on the same page, or to simply keep on your shelf as a handy reference tool.
education and reference, The Dictionary of Brand is the first book to establish a "linguistic foundation" for brand builders—a basic toolkit of 221 terms that allow specialists from different disciplines to work together in a larger community of practice. Although the terms are widely used by brand specialists, most have yet to appear in other dictionaries or glossaries. Marty Neumeier, design guru and author of The Brand Gap, assembled an advisory board of ten experts from the fields of brand strategy, research, advertising, product design, identity design, web design, and corporate brand management to help define the terms. The Willoughby Design Group contributed illustrations and an attractive page layout that make this book a delight to use. This is the perfect book to get your whole team on the same page, or to simply keep on your shelf as a handy reference tool.
2
Dictionary of Brand
EN
ISBN: 9781884081064 bzw. 1884081061, in Englisch, American Inst.of Graphic Arts.
Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
9781884081064,1884081061,dictionary,brand,neumeier,textbooks, Excellent Marketplace listings for "Dictionary of Brand" by Neumeier starting as low as $1.99! Marketplace, Shipping to USA only!
9781884081064,1884081061,dictionary,brand,neumeier,textbooks, Excellent Marketplace listings for "Dictionary of Brand" by Neumeier starting as low as $1.99! Marketplace, Shipping to USA only!
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