It's Not Rocket Science: Using Marketing to Build a Sustainable Business
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Von Händler/Antiquariat, Hawking Books.
When you're through reading It's Not Rocket Science, you may rightly decide your business employs excellent marketing techniques. Or, you could realize you're too lazy to market your goods. There is one statement, however, that you cannot accurately make. If you say your firm can't afford a marketing program, you cannot be right. It doesn't take a large bankroll to plan for tomorrow. It does require a measureless investment of thought. Much of what you read in these pages may seem elementary on the surface. You are encouraged to look and think below the surface. People who go into business usually know how to sell their product or service. They also know they can hire salespeople when the need arises. The majority gives no thought to marketing their goods. Some think a company markets its wares through advertising - and the more, the better. Others believe only large businesses can afford marketing, whatever that is. The surest and quickest way to recognize what a business needs to help it survive and thrive is to examine it through the eyes of marketing. That is the vision this book imparts. Hardcover, Edition: 1st, Label: Institute for Marketing and Innovation, Institute for Marketing and Innovation, Product group: Book, Published: 1997, Studio: Institute for Marketing and Innovation, Sales rank: 2122120.

Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
business,business and investing,economics,management and leadership,marketing,marketing and sales, It's Not Rocket Science : Using Marketing to Build a Sustainable Business, Paperback edition has been updated and contains additional information not available in the hardcover version! It’s Not Rocket Science: Using Marketing To Build A Sustainable Business has been praised as an easy to understand 'How To' guide to marketing. Delving into everything from branding to customer service, Goozé sets out to provide examples and solutions to common marketing problems. Faced with the question why some companies survive, some thrive, and some just fade away Goozé looks to take the mystery out of marketing. This is Marketing 101, but not just for the freshman marketer. Goozé has long used this book as a tool to teach top level executives how to improve their marketing, often by not repeating the mistakes other companies have made. Revealing those mistakes, from Times to Crest, might not make too many friends, but is an effective, and many times humorous look at the pitfalls and successes of marketing.

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Von Händler/Antiquariat, Better World Books [51315977], Mishawaka, IN, U.S.A.
Great condition for a used book! Minimal wear.

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Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen

Von Händler/Antiquariat, Powell's Books [9859], Portland, OR, U.S.A.
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Lieferung aus: Vereinigte Staaten von Amerika, plus shipping, Shipping area: DOM.
Von Händler/Antiquariat, Better World Books, IN, Mishawaka, [RE:5].
Hard cover.

Lieferung aus: Vereinigte Staaten von Amerika, plus shipping, Shipping area: DOM.
Von Händler/Antiquariat, Hawking Books, CA, Upland, [RE:4].
Hardcover.