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100%: Korenberg, Alexander; Robertson, Stephen: Intellectual Property Strategy: A Practical Guide To Ip Management (ISBN: 9781911078074) GLOBE LAW & BUSINESS LTD, in Englisch, Broschiert.Nur diese Ausgabe anzeigen…
100%: Mr Alexander Korenberg, Mr Stephen Robertson: Intellectual Property Strategy: A Practical Guide to IP Management (ISBN: 9781787420748) 2017, in Englisch, auch als eBook.Nur diese Ausgabe anzeigen…
Intellectual Property Strategy: A Practical Guide To Ip Management
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Bester Preis: € 150,38 (vom 11.05.2017)1
Intellectual Property Strategy (2017)
EN NW EB DLISBN: 9781787420748 bzw. 1787420744, in Englisch, Globe Law & Business, Globe Law & Business, Globe Law & Business, neu, E-Book, elektronischer Download.
Lieferung aus: Vereinigte Staaten von Amerika, in-stock.
Over the past three decades, the make-up of the market value of Standard & Poor 500 companies has changed dramatically. While intangible assets amounted to less than one-third of company value in the mid-1980s, this has almost tripled to four-fifths on average today. A large contributor to this trend is intellectual property (IP) - a situation that is even truer for start-up companies, where IP assets may be the only significant asset a company has for quite some time. It is therefore important that company leaders understand the intricacies of IP strategy and how it is an integral part of a successful business strategy. This guide provides a solid grounding in concepts such as IP generation, IP valuation, portfolio management and the monetisation of IP assets, as well as practical guidance on setting an IP strategy and managing the risks associated with third-party intellectual property. For a holistic understanding, less formal IP assets such as trade secrets and brand strategy are covered in addition to patents and trademarks. Topics are introduced clearly and accessibly to provide decision makers with the necessary background to make informed decisions in cooperation with specialist in-house or external advisers. Chapter features include key pointers, digestible chapter summaries, and helpful diagrams and checklists, as well as case studies to bring theory into sharp practical focus. Whether your company is firmly established or just starting out, this accessible guide is essential reading to facilitate informed decision-making on IP issues. It will also provide those working with intellectual property with a high-level overview of current thinking on IP strategy.
Over the past three decades, the make-up of the market value of Standard & Poor 500 companies has changed dramatically. While intangible assets amounted to less than one-third of company value in the mid-1980s, this has almost tripled to four-fifths on average today. A large contributor to this trend is intellectual property (IP) - a situation that is even truer for start-up companies, where IP assets may be the only significant asset a company has for quite some time. It is therefore important that company leaders understand the intricacies of IP strategy and how it is an integral part of a successful business strategy. This guide provides a solid grounding in concepts such as IP generation, IP valuation, portfolio management and the monetisation of IP assets, as well as practical guidance on setting an IP strategy and managing the risks associated with third-party intellectual property. For a holistic understanding, less formal IP assets such as trade secrets and brand strategy are covered in addition to patents and trademarks. Topics are introduced clearly and accessibly to provide decision makers with the necessary background to make informed decisions in cooperation with specialist in-house or external advisers. Chapter features include key pointers, digestible chapter summaries, and helpful diagrams and checklists, as well as case studies to bring theory into sharp practical focus. Whether your company is firmly established or just starting out, this accessible guide is essential reading to facilitate informed decision-making on IP issues. It will also provide those working with intellectual property with a high-level overview of current thinking on IP strategy.
2
Intellectual Property Strategy
EN NWISBN: 9781911078074 bzw. 1911078070, in Englisch, Globe Law and Business, neu.
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, in-stock.
Over the past three decades, the make-up of the market value of Standard & Poor 500 companies has changed dramatically. While intangible assets amounted to less than one-third of company value in the mid-1980s, this has almost tripled to four-fifths on average today. A large contributor to this trend is intellectual property (IP) - a situation that is even truer for start-up companies, where IP assets may be the only significant asset a company has for quite some time. It is therefore important that company leaders understand the intricacies of IP strategy and how it is an integral part of a successful business strategy. This guide provides a solid grounding in concepts such as IP generation, IP valuation, portfolio management and the monetisation of IP assets, as well as practical guidance on setting an IP strategy and managing the risks associated with third-party intellectual property. For a holistic understanding, less formal IP assets such as trade secrets and brand strategy are covered in addition to patents and trademarks. Topics are introduced clearly and accessibly to provide decision makers with the necessary background to make informed decisions in cooperation with specialist in-house or external advisers. Chapter features include key pointers, digestible chapter summaries, and helpful diagrams and checklists, as well as case studies to bring theory into sharp practical focus. Whether your company is firmly established or just starting out, this accessible guide is essential reading to facilitate informed decision-making on IP issues. It will also provide those working with intellectual property with a high-level overview of current thinking on IP strategy.
Over the past three decades, the make-up of the market value of Standard & Poor 500 companies has changed dramatically. While intangible assets amounted to less than one-third of company value in the mid-1980s, this has almost tripled to four-fifths on average today. A large contributor to this trend is intellectual property (IP) - a situation that is even truer for start-up companies, where IP assets may be the only significant asset a company has for quite some time. It is therefore important that company leaders understand the intricacies of IP strategy and how it is an integral part of a successful business strategy. This guide provides a solid grounding in concepts such as IP generation, IP valuation, portfolio management and the monetisation of IP assets, as well as practical guidance on setting an IP strategy and managing the risks associated with third-party intellectual property. For a holistic understanding, less formal IP assets such as trade secrets and brand strategy are covered in addition to patents and trademarks. Topics are introduced clearly and accessibly to provide decision makers with the necessary background to make informed decisions in cooperation with specialist in-house or external advisers. Chapter features include key pointers, digestible chapter summaries, and helpful diagrams and checklists, as well as case studies to bring theory into sharp practical focus. Whether your company is firmly established or just starting out, this accessible guide is essential reading to facilitate informed decision-making on IP issues. It will also provide those working with intellectual property with a high-level overview of current thinking on IP strategy.
3
Intellectual Property Strategy: A Practical Guide To Ip Management
EN NWISBN: 9781911078074 bzw. 1911078070, in Englisch, Globe Law and Business, neu.
Lieferung aus: Kanada, In Stock, plus shipping.
Alexander Korenberg, Stephen Robertson, Books, Reference and Language, Intellectual Property Strategy: A Practical Guide To Ip Management, Over the past three decades, the make-up of the market value of Standard & Poor 500 companies has changed dramatically. While intangible assets amounted to less than one-third of company value in the mid-1980s, this has almost tripled to four-fifths on average today. A large contributor to this trend is intellectual property (IP) - a situation that is even truer for start-up companies, where IP assets may be the only significant asset a company has for quite some time. It is therefore important that company leaders understand the intricacies of IP strategy and how it is an integral part of a successful business strategy. This guide provides a solid grounding in concepts such as IP generation, IP valuation, portfolio management and the monetisation of IP assets, as well as practical guidance on setting an IP strategy and managing the risks associated with third-party intellectual property. For a holistic understanding, less formal IP assets such as trade secrets and brand strategy are covered in addition to patents and trademarks. Topics are introduced clearly and accessibly to provide decision makers with the necessary background to make informed decisions in cooperation with specialist in-house or external advisers. Chapter features include key pointers, digestible chapter summaries, and helpful diagrams and checklists, as well as case studies to bring theory into sharp practical focus. Whether your company is firmly established or just starting out, this accessible guide is essential reading to facilitate informed decision-making on IP issues. It will also provide those working with intellectual property with a high-level overview of current thinking on IP strategy.
Alexander Korenberg, Stephen Robertson, Books, Reference and Language, Intellectual Property Strategy: A Practical Guide To Ip Management, Over the past three decades, the make-up of the market value of Standard & Poor 500 companies has changed dramatically. While intangible assets amounted to less than one-third of company value in the mid-1980s, this has almost tripled to four-fifths on average today. A large contributor to this trend is intellectual property (IP) - a situation that is even truer for start-up companies, where IP assets may be the only significant asset a company has for quite some time. It is therefore important that company leaders understand the intricacies of IP strategy and how it is an integral part of a successful business strategy. This guide provides a solid grounding in concepts such as IP generation, IP valuation, portfolio management and the monetisation of IP assets, as well as practical guidance on setting an IP strategy and managing the risks associated with third-party intellectual property. For a holistic understanding, less formal IP assets such as trade secrets and brand strategy are covered in addition to patents and trademarks. Topics are introduced clearly and accessibly to provide decision makers with the necessary background to make informed decisions in cooperation with specialist in-house or external advisers. Chapter features include key pointers, digestible chapter summaries, and helpful diagrams and checklists, as well as case studies to bring theory into sharp practical focus. Whether your company is firmly established or just starting out, this accessible guide is essential reading to facilitate informed decision-making on IP issues. It will also provide those working with intellectual property with a high-level overview of current thinking on IP strategy.
4
Intellectual Property Strategy: A Practical Guide to IP Management
EN NW EBISBN: 9781787420748 bzw. 1787420744, in Englisch, Globe Law and Business Ltd, neu, E-Book.
Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
5
Intellectual Property Strategy: A Practical Guide to IP Management
EN HC NWISBN: 9781911078074 bzw. 1911078070, in Englisch, Globe Law And Business, gebundenes Buch, neu.
Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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