High Tech Product Launch-Second Edition - 5 Angebote vergleichen

Lieferung aus: Vereinigte Staaten von Amerika, Free shipping.
Von Händler/Antiquariat, GlassFrogBooks [64674448], Minden, NV, U.S.A.
A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting.

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days, Real shipping costs can differ.
Von Händler/Antiquariat, Hawking Books.
The updated version of this popular launch guide captures the best practices of product launch for today's dynamic economy. Product launch has become a critical business process, necessary for companies to generate revenue, grow or even survive. The practice of launch includes all of the work done during the three months before a product is made available to the market, requiring a unique blend of marketing and project management skills. Companies of any size can use this book to guide them through the critical launch process for any type of product or service. Marketing professionals, entrepreneurs, and product managers will find all the information they need for the entire launch process. The first edition of this book became a classic reference for the basics of product launch, used worldwide by companies and individuals. The Second Edition builds upon the principles of the first edition, with new content, 44 illustrations and updated examples. The content guides the reader through the launch process, from data gathering to analysis to planning to implementation. The techniques presented can be used to launch any type of product or service. Who's buying it? Marketing professionals, launch managers, product managers, entrepreneurs, marketing directors, marketing communications and P.R. firms, and small business owners. What's the content? A practical, how-to guide for launching any product or service that covers the launch process from beginning to end. The basic principles of launch are included, such as market and competitive analysis; market strategy; external and internal marketing programs; creation of marketing plans; compiling launch plans; and launch management. To expand this basic content, several new topics have been added: -Using web intelligence techniques to support market analysis -Analyzing competitive environments -Mapping the business model and planning distribution -Using messages in market materials -How to write a press release -Creating launch schedules for managing and reporting -Developing and managing launch budgets -Setting up an online launch center How is the book being used? -Launch managers use it as a reference to guide launch activities and train the launch team -Product managers use it to do market analysis and develop marketing plans -Marketing directors use it to do strategic launch planning and management -Entrepreneurs use it to learn what they need to do to launch their product and company -Marketing communications and P.R. firms use it to help guide their clients through launch, Perfect Paperback, Edition: Second Edition, Label: Pele Publications, Pele Publications, Product group: Book, Published: 2005-05-01, Studio: Pele Publications, Sales rank: 2879249.

Lieferung aus: Vereinigte Staaten von Amerika, plus shipping, Shipping area: DOM.
Von Händler/Antiquariat, Hippo Books, OH, Toledo, [RE:4].
Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Perfect Paperback.

Lieferung aus: Vereinigte Staaten von Amerika, plus shipping, Shipping area: DOM.
Von Händler/Antiquariat, ExtremelyReliable, TX, Richmond, [RE:3].
Perfect Paperback, Second Edition.

Lieferung aus: Vereinigte Staaten von Amerika, plus shipping, Shipping area: DOM.
Von Händler/Antiquariat, Hawking Books, CA, Upland, [RE:4].
PERFECT PAPERBACK.