Business Negotiations between Brazilians and Germans
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Bester Preis: € 97,99 (vom 01.12.2018)1
Business Negotiations between Brazilians and Germans
DE HC NWISBN: 9783110626780 bzw. 3110626780, in Deutsch, De Gruyter Mouton, gebundenes Buch, neu.
Lieferung aus: Deutschland, Erscheint demnächst (Neuerscheinung).
Honorary editor: René Dirven The series Applications of Cognitive Linguistics (ACL) welcomes book proposals from any domain where the theoretical insights developed in Cognitive Linguistics (CL) have been (or could be) fruitfully applied. In the past thirty-five years, the CL movement has articulated a rich and satisfying view of language around a small number of foundational principles. The first one argues that language faculties do not constitute a separate module of cognition, but emerge Some of the most frequent questions surrounding business negotiations address not only the nature of such negotiations, but how they should be conducted. Differently from the standard answers given in business manuals, business people from all over the world are likely to reply differently to these questions. In her book, Milene Mendes de Oliveira investigates how Brazilian and German business people conceptualize and act out business negotiations. The frameworks of Cultural Linguistics, English as a Lingua Franca, World Englishes, and Business Discourse offer the theoretical and methodological grounding for the analysis of interviews with high-ranked Brazilian and German business people. Moreover, a side study on e-mail exchanges between Brazilian and German employees of a healthcare company serves as a test case for the results arising from the interviews and helps understand other facets of authentic intercultural business communication. Offering new insights on English as a Lingua Franca in international business contexts, Business Negotiations Between Brazilians and Germans: Conceptualization and Practice simultaneously provides a detailed cultural-conceptual account of business negotiations and a secondary analysis of their pragmatic aspects. 31.01.2020, gebundene Ausgabe.
Honorary editor: René Dirven The series Applications of Cognitive Linguistics (ACL) welcomes book proposals from any domain where the theoretical insights developed in Cognitive Linguistics (CL) have been (or could be) fruitfully applied. In the past thirty-five years, the CL movement has articulated a rich and satisfying view of language around a small number of foundational principles. The first one argues that language faculties do not constitute a separate module of cognition, but emerge Some of the most frequent questions surrounding business negotiations address not only the nature of such negotiations, but how they should be conducted. Differently from the standard answers given in business manuals, business people from all over the world are likely to reply differently to these questions. In her book, Milene Mendes de Oliveira investigates how Brazilian and German business people conceptualize and act out business negotiations. The frameworks of Cultural Linguistics, English as a Lingua Franca, World Englishes, and Business Discourse offer the theoretical and methodological grounding for the analysis of interviews with high-ranked Brazilian and German business people. Moreover, a side study on e-mail exchanges between Brazilian and German employees of a healthcare company serves as a test case for the results arising from the interviews and helps understand other facets of authentic intercultural business communication. Offering new insights on English as a Lingua Franca in international business contexts, Business Negotiations Between Brazilians and Germans: Conceptualization and Practice simultaneously provides a detailed cultural-conceptual account of business negotiations and a secondary analysis of their pragmatic aspects. 31.01.2020, gebundene Ausgabe.
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Business Negotiations between Brazilians and Germans - Conceptualization and Practice. A Cultural-Linguistic Approach to Business Communication in English as a Lingua Franca
DE HC NWISBN: 9783110626780 bzw. 3110626780, in Deutsch, De Gruyter Mouton, gebundenes Buch, neu.
Lieferung aus: Deutschland, Versandkostenfrei.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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Symbolbild
Business Negotiations between Brazilians and Germans: Conceptualization and Practice. A Cultural-Linguistic Approach to Business Communication in . of Cognitive Linguistics [ACL], Band 43)
EN HC NW FEISBN: 9783110626780 bzw. 3110626780, Band: 43, in Englisch, 250 Seiten, De Gruyter Mouton, gebundenes Buch, neu, Erstausgabe.
Lieferung aus: Deutschland, Noch nicht erschienen. Versandkostenfrei.
Von Händler/Antiquariat, Amazon.de.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Von Händler/Antiquariat, Amazon.de.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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