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Market Entry Strategies: Internationalization Theories, Concepts and Cases (English Edition)
15 Angebote vergleichen
Bester Preis: € 27,95 (vom 02.10.2020)Market Entry Strategies (eBook, ePUB)
ISBN: 9783110653137 bzw. 3110653133, vermutlich in Englisch, Gruyter, Walter de GmbH, neu.
This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers' valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books' industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.
Market Entry Strategies - Internationalization Theories, Concepts and Cases
ISBN: 9783110650679 bzw. 3110650673, in Deutsch, De Oldenbourg Gruyter, Taschenbuch, neu.
Market Entry Strategies: This entirely revised and updated third edition continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers` valuable feedback from successful previous editions of Market Entry Strategies this version targets to improve the readability, among others, through modified layout and attractive colored design. New firm cases such as Amazon, Deutsche Bank and Tesla contribute to broaden the books` industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments, Englisch, Taschenbuch.
Market Entry Strategies: Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electr
ISBN: 9783110439885 bzw. 3110439883, vermutlich in Englisch, De Gruyter, neu, E-Book, elektronischer Download.
This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, Eclectic Paradigm, Uppsala, Network, and International New Venture concepts. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as explained and illustrated in the book. Relevant market entry strategies, such as franchising, contract manufacturing, joint ventures, and others are explained and categorized in light of crucial determinants of international business decision making: hierarchical control of operations, the firm’s proximity to the foreign market, the investment risk, and the factor of time. What makes this textbook novel and unique? Its framework combines theories and market entry strategies: each topicis applied to authoritative, real-life business case studies. Complex issues are explained in a manner that results in understanding. Various illustrations and tables help the reader comprehend the point being discussed. The case study focus on Asian firms delivers interesting insights into modern high-technology industries and changing global business dynamics. Market Entry Strategies serves as a vital source for internationally oriented bachelor, master, and MBA programs with strategy, marketing, and management lecture modules. Consequently, this publication is highly recommended for students and scholars; but it is also useful for business practitioners seeking to gain competitive advantages in international business. About the Author Mario Glowik teaches Bachelor, MBA and Master courses in Strategic management, International management, Strategic management in China and Europe, and International and Asian business at Berlin School of Economics and Law in Berlin. Find out more about Professor Glowik and the second edition of his Textbook Market Entry Strategies on Youtube!
Market Entry Strategies
ISBN: 9783110439885 bzw. 3110439883, in Deutsch, Gruyter, de Oldenbourg, Taschenbuch, neu.
Market Entry Strategies (2016)
ISBN: 9783110439885 bzw. 3110439883, in Englisch, De Gruyter Oldenbourg, De Gruyter Oldenbourg, De Gruyter Oldenbourg, neu, E-Book, elektronischer Download.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Market Entry Strategies - Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi
ISBN: 9783110439878 bzw. 3110439875, in Deutsch, De Oldenbourg Gruyter, neu, E-Book, elektronischer Download.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Market Entry Strategies - Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi
ISBN: 9783110439885 bzw. 3110439883, in Deutsch, De Gruyter, neu, E-Book, elektronischer Download.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Market Entry Strategies
ISBN: 9783110439885 bzw. 3110439883, in Deutsch, de Gruyter, Berlin/New York, Deutschland, neu, E-Book, elektronischer Download.
Market Entry Strategies: Internationalization Theories, Concepts and Cases (English Edition) (2020)
ISBN: 9783110653137 bzw. 3110653133, in Englisch, 413 Seiten, 3. Ausgabe, De Gruyter Oldenbourg, neu, E-Book, elektronischer Download.
Von Händler/Antiquariat, Amazon Media EU S.à r.l.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen