Automotive Human Centred Design Methods (eBook, PDF)
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Human Centred Design　integrates multidisciplinary expertise towards enhancing human well-being and empowering people. In its most basic form it leads to products, systems and services which are physically, perceptually, cognitively and emotionally intuitive. In its most advanced form it discovers and unlocks latent needs and desires, supporting the achievement of desired futures for society. Automotive Human Centred Design Methods is a handbook of techniques aimed directly at designers, but which will hopefully be purchased also by engineers, marketers, branding experts and customer relations teams. The value proposition of the book is that it provides an easy introduction to the world of human centred design methods for those automotive sector experts who are currently being asked to widen their skill set. Most automotive sector businesses are currently forcing their staff to consider customer needs and desires as part of their day-to-day activity, i.e. the companies are telling staff that they cannot continue to concentrate only on matters of mathematics, statistics or creative　conception. The book is attempting to ride the wave of the current move　from designed by experts to products for the people by the people. In summary, the core audience for the book　can be predicted to be designers. This book focuses on the methods that capture the visible and invisible information about customers, including data about their interactions with the motor vehicle, their behaviour towards certain components, and their beliefs and values toward the brand as a whole. An extensive literature review was performed by the authors to review all currently available human centred design methods. Search sources included both academic and non-academic databases. Over 600 methods were initially identified using the search terms, of which 327 were eligible, 270 were excluded because of duplication and 51 were collected and included in this book. A series of workshops with automotive designers was carried out to validate the method set collected. Jaguar Land Rover (JLR) is providing a formal corporate introduction which will discuss and support the need for human centred design in the automotive industry and will mention JLR's sponsorship of the AutoHabLab project, which lead to the　book. The introduction will state that the book represents an attempt at cultural change from a purely technical focus to a more　customer orientated focus. In addition, JLR images will be used as section breaks when passing from one type of information to another. Those images will include JLR products and brand priorities.

Lieferung aus: Deutschland, Versandkostenfrei.
Automotive Human Centred Design Methods: Human Centred Designintegrates multidisciplinary expertise towards enhancing human well-being and empowering people. In its most basic form it leads to products, systems and services which are physically, perceptually, cognitively and emotionally intuitive. In its most advanced form it discovers and unlocks latent needs and desires, supporting the achievement of desired futures for society. Automotive Human Centred Design Methods is a handbook of techniques aimed directly at designers, but which will hopefully be purchased also by engineers, marketers, branding experts and customer relations teams. The `value proposition` of the book is that it provides an easy introduction to the world of human centred design methods for those automotive sector experts who are currently being asked to widen their skill set. Most automotive sector businesses are currently forcing their staff to consider customer needs and desires as part of their day-to-day activity, i.e. the companies are telling staff that they cannot continue to concentrate only on matters of mathematics, statistics or creativeconception. The book is attempting to `ride the wave` of the current movefrom `designed by experts` to ` products for the people by the people`. In summary, the core audience for the bookcan be predicted to be designers. This book focuses on the methods that capture the visible and invisible information about customers, including data about their interactions with the motor vehicle, their behaviour towards certain components, and their beliefs and values toward the brand as a whole. An extensive literature review was performed by the authors to review all currently available human centred design methods. Search sources included both academic and non-academic databases. Over 600 methods were initially identified using the search terms, of which 327 were eligible, 270 were excluded because of duplication and 51 were collected and included in this book. A series of workshops with automotive designers was carried out to validate the method set collected. Jaguar Land Rover (JLR) is providing a formal corporate introduction which will discuss and support the need for human centred design in the automotive industry and will mention JLR`s sponsorship of the AutoHabLab project, which lead to thebook. The introduction will state that the book represents an attempt at `cultural change` from a purely technical focus to a morecustomer orientated focus. In addition, JLR images will be used as `section breaks` when passing from one type of information to another. Those images will include JLR products and brand priorities. Englisch, Taschenbuch.

Lieferung aus: Deutschland, Erscheint vor. 08.03.21, Versandkostenfrei innerhalb von Deutschland.
The 21st century is characterised by ever greater reliance on the innovation paradigm of Human Centred Design (HCD). In many sectors, the practices of "technology push" and "market pull" have been giving ground to newer ways of innovating which are based more on careful attention to the characteristics and needs of people. Where ethnographic, ergonomic and UX practices were once the remit of only the design teams, the practices and values of HCD are now permeating widely, leading in many cases to business restructuring. There is currently a great need for introductory materials to help professionals of all types to understand and deploy HCD methods. The automotive sector, characterised by large and sophisticated organisations, and by more than a century of success, is one sector with extensive requirements for HCD methods. The authors are experts in automotive Ergonomics, UX and HMI who felt the need for a compendium written in simple everyday language, an inclusive and easily accessible reference. The resulting introductory book links the philosophy of the Human Centred Design innovation to the basic methods and simple everyday steps which can be taken to better understand customers and to better define briefs and tests. The book should prove a valuable reference to automotive designers who wish to more deeply integrate HCD into their everyday work, and to any professional who wishes to widen her or his skill set and understanding of HCD. The information regarding the selection of HCD methods, and their deployment, should provide a gentle introduction to the world of Human Centred Design.

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Von Händler/Antiquariat, Amazon.de.
De Gruyter, Taschenbuch, Ausgabe: 1, Publiziert: 2020-04-01T00:00:01Z, Produktgruppe: Book.