Nonparametric Approach to Perceptions-Based Market Segmentation: Foundations (Interdisciplinary Studies in Economics Management)
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| Preise | 2013 | 2014 | 2015 | 2020 | 2023 |
|---|---|---|---|---|---|
| Schnitt | € 76,98 | € 47,98 | € 40,12 | € 43,03 | € 12,98 |
| Nachfrage |
1
Nonparametric Approach to Perceptions-Based Market Segmentation: Foundation
DE NWISBN: 9783211834732 bzw. 3211834737, Bände: 1, 2, in Deutsch, Springer, Wien, Österreich, neu.
Lieferung aus: Österreich, zzgl. Versandkosten, sofort lieferbar.
The new series edited by the ''Jubiläumsstiftung of the Wirtschaftsuniversität Wien'' aims at presenting results of interdisciplinary research conducted at one of the largest business schools in Europe. Volumes 1 and 2 focus on recent results gained by a group of mathematicians and marketing scientists. It is a unique feature that the writing style adopted for this series makes the findings accessible for members of both research communities. It is also targeted to practitioners in marketing management with an interest in optimally exploiting their consumer survey and panel data. Market segmentation and product positioning are major strategic issues in a company's marketing decision making. The analytical tools highlighted in the Foundations' and Applications' Volumes are new instruments for exploratory and inferential market structure analysis based on consumer brand perceptions and choice. Unlike the majority of contemporary marketing modeling these methods operate nonparametrically thus avoiding the rigorous assumptions which are rarely satisfied by real-world data.
The new series edited by the ''Jubiläumsstiftung of the Wirtschaftsuniversität Wien'' aims at presenting results of interdisciplinary research conducted at one of the largest business schools in Europe. Volumes 1 and 2 focus on recent results gained by a group of mathematicians and marketing scientists. It is a unique feature that the writing style adopted for this series makes the findings accessible for members of both research communities. It is also targeted to practitioners in marketing management with an interest in optimally exploiting their consumer survey and panel data. Market segmentation and product positioning are major strategic issues in a company's marketing decision making. The analytical tools highlighted in the Foundations' and Applications' Volumes are new instruments for exploratory and inferential market structure analysis based on consumer brand perceptions and choice. Unlike the majority of contemporary marketing modeling these methods operate nonparametrically thus avoiding the rigorous assumptions which are rarely satisfied by real-world data.
2
Nonparametric Approach to Perceptions-Based Market Segmentation: Foundations (2001)
~EN HC USISBN: 9783211834732 bzw. 3211834737, vermutlich in Englisch, Springer, Wien, Österreich, gebundenes Buch, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, Lagernd, zzgl. Versandkosten.
Hardcover book. 195 pages. Published by Springer (2001).
Hardcover book. 195 pages. Published by Springer (2001).
4
Nonparametric Approach to Perceptions-Based Market Segmentation: Foundations (Interdisciplinary Studies in Economics Management) (2000)
~EN USISBN: 3211834737 bzw. 9783211834732, vermutlich in Englisch, Springer, gebraucht.
Von Händler/Antiquariat, Mosakowski GbR Halim Koulali und Lubosz Mosakowski, 65428 Rüsselsheim am Main.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
5
Nonparametric Approach to Perceptions-Based Market Segmentation: Foundations (Interdisciplinary Studies in Economics Management) (2000)
~EN USISBN: 3211834737 bzw. 9783211834732, vermutlich in Englisch, Springer, gebraucht.
Von Händler/Antiquariat, Mosakowski GbR Halim Koulali und Lubosz Mosakowski, 65428 Rüsselsheim am Main.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
6
Nonparametric Approach to Perceptions-Based Market Segmentation: Foundations (Interdisciplinary Studies in Economics Management) (2000)
DE USISBN: 9783211834732 bzw. 3211834737, in Deutsch, Springer Vienna, gebraucht.
Von Händler/Antiquariat, Mosakowski & Stiasny GbR [51070922], Florstadt, Germany.
195 Seiten ex Library 'Book / aus einer wissenschaftlichen Bibliothek Sprache: Englisch Gewicht in Gramm: 468.
195 Seiten ex Library 'Book / aus einer wissenschaftlichen Bibliothek Sprache: Englisch Gewicht in Gramm: 468.
7
Nonparametric Approach to Perceptions-Based Market Segmentation: Foundations (Interdisciplinary Studies in Economics Management) (2000)
DE USISBN: 9783211834732 bzw. 3211834737, in Deutsch, Springer, gebraucht.
Mosakowski & Stiasny GbR, [3737242].
195 Seiten Gebundene Ausgabeex Library Book / aus einer wissenschafltichen Bibliothek /.
195 Seiten Gebundene Ausgabeex Library Book / aus einer wissenschafltichen Bibliothek /.
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