Vertical Cooperative Advertising in Supply Chain Management
8 Angebote vergleichen
Bester Preis: € 51,20 (vom 23.10.2019)1
Vertical Cooperative Advertising in Supply Chain Management (2014)
~EN NW EBISBN: 9783319116266 bzw. 3319116266, vermutlich in Englisch, Springer, neu, E-Book.
Lieferung aus: Schweiz, Sofort per Download lieferbar.
A Game-Theoretic Analysis, In this book methods from Operations Research and Game Theory are used to determine companies´ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies´ decisions. Additionally, an approach based on fuzzy set theory is presented in order to compensate for incomplete or missing data on market characteristics. Vertical cooperative advertising is an essential element of partnerships between manufacturers and retailers, allowing manufacturers to financially support their retailers´ advertising efforts so as to increase sales for the entire supply chain. Given that such programs not only make up a considerable part of many companies´ advertising budgets, but are also a controversial subject in many business relations, their correct design is of particular importance. PDF, 05.12.2014.
A Game-Theoretic Analysis, In this book methods from Operations Research and Game Theory are used to determine companies´ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies´ decisions. Additionally, an approach based on fuzzy set theory is presented in order to compensate for incomplete or missing data on market characteristics. Vertical cooperative advertising is an essential element of partnerships between manufacturers and retailers, allowing manufacturers to financially support their retailers´ advertising efforts so as to increase sales for the entire supply chain. Given that such programs not only make up a considerable part of many companies´ advertising budgets, but are also a controversial subject in many business relations, their correct design is of particular importance. PDF, 05.12.2014.
2
Vertical Cooperative Advertising in Supply Chain Management (2014)
~EN NW EBISBN: 9783319116266 bzw. 3319116266, vermutlich in Englisch, Springer, neu, E-Book.
A Game-Theoretic Analysis In this book methods from Operations Research and Game Theory are used to determine companies´ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies´ decisions. Additionally, an approach based on fuzzy set theory is presented in order to compensate for incomplete or missing data on market characteristics. Vertical cooperative advertising is an essential element of partnerships between manufacturers and retailers, allowing manufacturers to financially support their retailers´ advertising efforts so as to increase sales for the entire supply chain. Given that such programs not only make up a considerable part of many companies´ advertising budgets, but are also a controversial subject in many business relations, their correct design is of particular importance. 05.12.2014, PDF.
3
Vertical Cooperative Advertising in Supply Chain Management (2014)
EN NW EB DLISBN: 9783319116266 bzw. 3319116266, in Englisch, Springer, Springer, Springer, neu, E-Book, elektronischer Download.
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, in-stock.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
4
Vertical Cooperative Advertising in Supply Chain Management
~EN NW EB DLISBN: 9783319116266 bzw. 3319116266, vermutlich in Englisch, Springer Shop, neu, E-Book, elektronischer Download.
Lieferung aus: Schweiz, Lagernd, zzgl. Versandkosten.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
6
Vertical Cooperative Advertising in Supply Chain Management als eBook von Gerhard Aust, Gerhard Aust (2015)
DE NWISBN: 9783319116266 bzw. 3319116266, in Deutsch, Springer International Publishing, neu.
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Versandkostenfrei.
Vertical Cooperative Advertising in Supply Chain Management ab 70.99 EURO A Game-Theoretic Analysis. Auflage 2015.
Vertical Cooperative Advertising in Supply Chain Management ab 70.99 EURO A Game-Theoretic Analysis. Auflage 2015.
7
Vertical Cooperative Advertising in Supply Chain Management - A Game-Theoretic Analysis
~EN NW EB DLISBN: 9783319116266 bzw. 3319116266, vermutlich in Englisch, Springer International Publishing, neu, E-Book, elektronischer Download.
Lieferung aus: Deutschland, Versandkostenfrei.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
8
Vertical Cooperative Advertising in Supply Chain Management : A Game-Theoretic Analysis
EN NW EB DLISBN: 9783319116266 bzw. 3319116266, in Englisch, Springer Berlin Heidelberg, neu, E-Book, elektronischer Download.
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Despatched same working day before 3pm.
Lade…