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100%: Elvira Ismagilova/ Yogesh K. Dwivedi/ Emma Slade/ Michael D. Williams: Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions Ismagilova Author (ISBN: 9783319524597) 2017, in Englisch, Taschenbuch.Nur diese Ausgabe anzeigen…
58%: Michael Williams; Emma Slade; Yogesh K. Dwivedi; Elvira Ismagilova: Electronic Word of Mouth (eWOM) in the Marketing Context (ISBN: 9783319524580) 2017, in Englisch, Taschenbuch.Nur diese Ausgabe anzeigen…
Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions Ismagilova Author
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| Preise | Juni 17 | März 19 | Juli 19 | Okt. 19 | Nov. 19 |
|---|---|---|---|---|---|
| Schnitt | € 47,33 | € 41,96 | € 52,22 | € 43,84 | € 49,68 |
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1
Electronic Word of Mouth (eWOM) in the Marketing Context (2017)
DE PB NWISBN: 9783319524580 bzw. 3319524585, in Deutsch, Springer, Taschenbuch, neu.
Lieferung aus: Schweiz, Versandfertig innert 1 - 2 Werktagen.
A State of the Art Analysis and Future Directions, This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field. eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM. Taschenbuch, 22.02.2017.
A State of the Art Analysis and Future Directions, This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field. eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM. Taschenbuch, 22.02.2017.
2
Electronic Word of Mouth (eWOM) in the Marketing Context
DE PB NWISBN: 9783319524580 bzw. 3319524585, in Deutsch, Springer Shop, Taschenbuch, neu.
Lieferung aus: Mexiko, Lagernd, zzgl. Versandkosten.
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field. eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM. Soft cover.
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field. eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM. Soft cover.
3
Electronic Word of Mouth (eWOM) in the Marketing Context
DE NW EB DLISBN: 9783319524597 bzw. 3319524593, in Deutsch, Springer Shop, neu, E-Book, elektronischer Download.
Lieferung aus: Vereinigte Staaten von Amerika, Lagernd, zzgl. Versandkosten.
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field. eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM. eBook.
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field. eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM. eBook.
4
Electronic Word of Mouth (Ewom) in the Marketing Context
EN NWISBN: 9783319524580 bzw. 3319524585, in Englisch, Springer International Publishing AG, neu.
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, in-stock.
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field. eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM.
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field. eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM.
5
Electronic Word of Mouth (eWOM) in the Marketing Context
EN NWISBN: 9783319524580 bzw. 3319524585, in Englisch, neu.
Lieferung aus: Deutschland, Erscheint demnächst (Neuerscheinung).
A State of the Art Analysis and Future Directions, This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field. eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM.
A State of the Art Analysis and Future Directions, This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field. eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM.
6
Electronic Word of Mouth (eWOM) in the Marketing Context - A State of the Art Analysis and Future Directions
~EN NW EB DLISBN: 9783319524597 bzw. 3319524593, vermutlich in Englisch, Springer International Publishing, neu, E-Book, elektronischer Download.
Lieferung aus: Deutschland, Versandkostenfrei.
Electronic Word of Mouth (eWOM) in the Marketing Context: eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM. Englisch, Ebook.
Electronic Word of Mouth (eWOM) in the Marketing Context: eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM. Englisch, Ebook.
7
Electronic Word of Mouth (eWOM) in the Marketing Context (2017)
EN NW EB DLISBN: 9783319524597 bzw. 3319524593, in Englisch, Springer, Springer, Springer, neu, E-Book, elektronischer Download.
Lieferung aus: Kanada, in-stock.
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the diff.
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the diff.
8
Electronic Word of Mouth (eWOM) in the Marketing Context (2017)
DE PB NWISBN: 9783319524597 bzw. 3319524593, in Deutsch, Springer International Publishing, Taschenbuch, neu.
Electronic Word of Mouth (eWOM) in the Marketing Context ab 55.99 € als pdf eBook: A State of the Art Analysis and Future Directions SpringerBriefs in Business. 1st ed. 2017. Aus dem Bereich: eBooks, Wirtschaft,.
9
Electronic Word of Mouth (eWOM) in the Marketing Context (2017)
DE NW EB DLISBN: 9783319524597 bzw. 3319524593, in Deutsch, neu, E-Book, elektronischer Download.
Electronic Word of Mouth (eWOM) in the Marketing Context ab 55.99 EURO A State of the Art Analysis and Future Directions SpringerBriefs in Business. 1st ed. 2017.
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