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The Experience Logic as a New Perspective for Marketing Management
13 Angebote vergleichen
Bester Preis: € 4,53 (vom 05.09.2019)The Experience Logic as a New Perspective for Marketing Management: From Theory to Practical Applications in Different Sectors (Paperback) (2019)
ISBN: 9783030084783 bzw. 3030084787, in Deutsch, Springer Nature Customer Service Center Gmbh, United States, Taschenbuch, neu.
Language: English. Brand new Book. This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how experience logic can act as a new driver for the management of marketing processes in firms within the context of the experience economy. In the second part of the book, attention turns to the applications of experience logic in different sectors, including tourism, commerce, culture, and trade shows. Company-specific examples of benefits of the experiential approach are also explored in case studies on gift box providers, marketing of traditional local products, and the cosmetics industry. The book will be of particular interest for marketing specialists, but will additionally be of value for managers in private companies and public bodies who wish to enhance their marketing methods.
The Experience Logic as a New Perspective for Marketing Management (2018)
ISBN: 9783319775500 bzw. 3319775502, in Englisch, Springer, Springer, Springer, neu, E-Book, elektronischer Download.
This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a the.
The Experience Logic as a New Perspective for Marketing Management
ISBN: 9783319775494 bzw. 3319775499, vermutlich in Englisch, Springer Shop, gebundenes Buch, neu.
This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how experience logic can act as a new driver for the management of marketing processes in firms within the context of the experience economy. In the second part of the book, attention turns to the applications of experience logic in different sectors, including tourism, commerce, culture, and trade shows. Company-specific examples of benefits of the experiential approach are also explored in case studies on gift box providers, marketing of traditional local products, and the cosmetics industry. The book will be of particular interest for marketing specialists, but will additionally be of value for managers in private companies and public bodies who wish to enhance their marketing methods. Hard cover.
The Experience Logic as a New Perspective for Marketing Management
ISBN: 9783319775500 bzw. 3319775502, vermutlich in Englisch, Springer Shop, neu, E-Book, elektronischer Download.
This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how experience logic can act as a new driver for the management of marketing processes in firms within the context of the experience economy. In the second part of the book, attention turns to the applications of experience logic in different sectors, including tourism, commerce, culture, and trade shows. Company-specific examples of benefits of the experiential approach are also explored in case studies on gift box providers, marketing of traditional local products, and the cosmetics industry. The book will be of particular interest for marketing specialists, but will additionally be of value for managers in private companies and public bodies who wish to enhance their marketing methods. eBook.
The Experience Logic as a New Perspective for Marketing Management - From Theory to Practical Applications in Different Sectors
ISBN: 9783319775494 bzw. 3319775499, in Deutsch, Springer-Verlag Gmbh, gebundenes Buch, neu.
The Experience Logic as a New Perspective for Marketing Management: This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how experience logic can act as a new driver for the management of marketing processes in firms within the context of the experience economy. In the second part of the book, attention turns to the applications of experience logic in different sectors, including tourism, commerce, culture, and trade shows. Company-specific examples of benefits of the experiential approach are also explored in case studies on gift box providers, marketing of traditional local products, and the cosmetics industry. The book will be of particular interest for marketing specialists, but will additionally be of value for managers in private companies and public bodies who wish to enhance their marketing methods. Englisch, Buch.
The Experience Logic as a New Perspective for Marketing Management - From Theory to Practical Applications in Different Sectors
ISBN: 9783319775500 bzw. 3319775502, vermutlich in Englisch, Springer International Publishing, neu, E-Book, elektronischer Download.
The Experience Logic as a New Perspective for Marketing Management: This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how experience logic can act as a new driver for the management of marketing processes in firms within the context of the experience economy. In the second part of the book, attention turns to the applications of experience logic in different sectors, including tourism, commerce, culture, and trade shows. Company-specific examples of benefits of the experiential approach are also explored in case studies on gift box providers, marketing of traditional local products, and the cosmetics industry. The book will be of particular interest for marketing specialists, but will additionally be of value for managers in private companies and public bodies who wish to enhance their marketing methods. Englisch, Ebook.
The Experience Logic as a New Perspective for Marketing Management
ISBN: 9783319775494 bzw. 3319775499, vermutlich in Englisch, neu, Hörbuch.
This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how experience logic can act as a new driver for the management of marketing processes in firms within the context of the experience economy. In the second part of the book, attention turns to the applications of experience logic in different sectors, including tourism, commerce, culture, and trade shows. Company-specific examples of benefits of the experiential approach are also explored in case studies on gift box providers, marketing of traditional local products, and the cosmetics industry. The book will be of particular interest for marketing specialists, but will additionally be of value for managers in private companies and public bodies who wish to enhance their marketing methods.
The Experience Logic as a New Perspective for Marketing Management (2018)
ISBN: 3319775499 bzw. 9783319775494, vermutlich in Englisch, Springer-Verlag GmbH, gebundenes Buch, neu.
The Experience Logic as a New Perspective for Marketing Management: From Theory to Practical Applications in Different Sectors (International Series in Advanced Management Studies) (2018)
ISBN: 9783319775494 bzw. 3319775499, in Englisch, 288 Seiten, Springer, gebundenes Buch, neu, Erstausgabe.
Von Händler/Antiquariat, Amazon.de.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
The Experience Logic as a New Perspective for Marketing Management: From Theory to Practical Applications in Different Sectors (International Series in Advanced Management Studies) (2019)
ISBN: 9783030084783 bzw. 3030084787, in Englisch, 228 Seiten, Springer, Taschenbuch, neu.
Von Händler/Antiquariat, Amazon.de.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen