Market Entry In China by Paperback | Indigo Chapters
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Bester Preis: € 66,85 (vom 01.09.2018)1
Market Entry In China by Christiane Prange Paperback | Indigo Chapters
~EN PB NWISBN: 9783319804996 bzw. 3319804995, vermutlich in Englisch, Taschenbuch, neu.
Lieferung aus: Kanada, Lagernd, zzgl. Versandkosten.
This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China''s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players. | Market Entry In China by Christiane Prange Paperback | Indigo Chapters.
This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China''s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players. | Market Entry In China by Christiane Prange Paperback | Indigo Chapters.
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| Market Entry in China | Springer | Softcover reprint of the original 1st ed. 2016 | 2018
DE PB NWISBN: 9783319804996 bzw. 3319804995, in Deutsch, Springer, Taschenbuch, neu.
This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of Chinas growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.
4
Market Entry in China (2018)
~EN PB NW RPISBN: 9783319804996 bzw. 3319804995, vermutlich in Englisch, Springer International Publishing, Taschenbuch, neu, Nachdruck.
Lieferung aus: Deutschland, Versandkostenfrei in der BRD, Versand in 10-14 Tagen.
Case Studies on Strategy, Marketing, and Branding, Buch, Softcover, Softcover reprint of the original 1st ed. 2016.
Case Studies on Strategy, Marketing, and Branding, Buch, Softcover, Softcover reprint of the original 1st ed. 2016.
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Market Entry in China: Case Studies on Strategy, Marketing, and Branding
DE PB NWISBN: 9783319804996 bzw. 3319804995, in Deutsch, Springer International Publishing, Taschenbuch, neu.
Lieferung aus: Vereinigte Staaten von Amerika, Lagernd, zzgl. Versandkosten.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
6
Market Entry in China
DE NWISBN: 9783319804996 bzw. 3319804995, in Deutsch, Springer Nature, neu.
Lieferung aus: Vereinigte Staaten von Amerika, Lagernd.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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