Falls Sie nur an einem bestimmten Exempar interessiert sind, können Sie aus der folgenden Liste jenes wählen, an dem Sie interessiert sind:
Nur diese Ausgabe anzeigen…
Nur diese Ausgabe anzeigen…
Nur diese Ausgabe anzeigen…
The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices
14 Angebote vergleichen
Bester Preis: € 122,57 (vom 01.09.2018)The Marketing Challenge for Industrial Companies
ISBN: 9783319306094 bzw. 331930609X, vermutlich in Englisch, Springer Shop, gebundenes Buch, neu.
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy. Hard cover.
| The Marketing Challenge for Industrial Companies | Springer | 1st ed. 2016 | 2016
ISBN: 9783319306094 bzw. 331930609X, vermutlich in Deutsch, Springer, neu.
The Marketing Challenge for Industrial Companies
ISBN: 9783319306094 bzw. 331930609X, vermutlich in Deutsch, neu.
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.
The Marketing Challenge for Industrial Companies (2016)
ISBN: 331930609X bzw. 9783319306094, vermutlich in Englisch, neu.
The Marketing Challenge for Industrial Companies - Advanced Concepts and Practices
ISBN: 9783319306100 bzw. 3319306103, in Deutsch, Springer-Verlag, neu, E-Book, elektronischer Download.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
The Marketing Challenge for Industrial Companies als eBook Download von
ISBN: 9783319306100 bzw. 3319306103, in Deutsch, Springer International Publishing, neu, E-Book.
The Marketing Challenge for Industrial Companies (2016)
ISBN: 3319808494 bzw. 9783319808499, in Deutsch, Taschenbuch, neu, Nachdruck.
The Marketing Challenge for Industrial Companies - Advanced Concepts and Practices
ISBN: 9783319306100 bzw. 3319306103, in Deutsch, Springer International Publishing, neu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices
ISBN: 9783319808499 bzw. 3319808494, in Deutsch, Springer International Publishing, Taschenbuch, neu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen