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The Satisfaction of Change - 10 Angebote vergleichen
Bester Preis: € 6,58 (vom 02.05.2019)The Satisfaction of Change - How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes
ISBN: 9783319418841 bzw. 331941884X, vermutlich in Englisch, Springer International Publishing, neu, E-Book, elektronischer Download.
The Satisfaction of Change
ISBN: 9783319824550 bzw. 3319824554, vermutlich in Englisch, Palgrave, Taschenbuch, neu.
This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce customers’ cognitive effort, by optimizing purchase time and increasing the speed and satisfaction of the shopping experience. It describes the utility function of the script by retaining customer loyalty and making the customer more reluctant to abandon his regular supplier. It also explores the difficulty faced by the higher churn rate on the Internet and the minimization of search costs, by integrating more functionality to achieve the ultimate goal of behavioral and cognitive loyalty. The authors provide an analysis in a "digital" view of the economic theory of switching costs and the resulting lock-in mechanisms which, in a classical economy, are often a barrier to disloyalty. It is a useful and effective tool for online businesses, their main managerial and strategic implications, and the adaptability to existing contexts. Soft cover.
The Satisfaction of Change
ISBN: 9783319418841 bzw. 331941884X, in Deutsch, Springer Shop, neu, E-Book, elektronischer Download.
This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce customers’ cognitive effort, by optimizing purchase time and increasing the speed and satisfaction of the shopping experience. It describes the utility function of the script by retaining customer loyalty and making the customer more reluctant to abandon his regular supplier. It also explores the difficulty faced by the higher churn rate on the Internet and the minimization of search costs, by integrating more functionality to achieve the ultimate goal of behavioral and cognitive loyalty. The authors provide an analysis in a "digital" view of the economic theory of switching costs and the resulting lock-in mechanisms which, in a classical economy, are often a barrier to disloyalty. It is a useful and effective tool for online businesses, their main managerial and strategic implications, and the adaptability to existing contexts. eBook.
The Satisfaction of Change (2016)
ISBN: 9783319418841 bzw. 331941884X, in Englisch, Palgrave Macmillan, Palgrave Macmillan, Palgrave Macmillan, neu, E-Book, elektronischer Download.
This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce customers' cognitive effort, by optimizing purchase time and increasing the speed and satisfaction of the shopping experience. It describes the utility function of the script by retaining customer loyalty and making the customer more reluctant to abandon his regular supplier. It also explores the difficulty faced by the higher churn rate on the Internet and the minimization of search costs, by integrating more functionality to achieve the ultimate goal of behavioral and cognitive loyalty. The authors provide an analysis in a "digital" view of the economic theory of switching costs and the resulting lock-in mechanisms which, in a classical economy, are often a barrier to disloyalty. It is a useful and effective tool for online businesses, their main managerial and strategic implications, and the adaptability to existing contexts.
The Satisfaction of Change (2016)
ISBN: 9783319418841 bzw. 331941884X, in Englisch, Palgrave Macmillan, Palgrave Macmillan, Palgrave Macmillan, neu, E-Book, elektronischer Download.
This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of lo.
The Satisfaction of Change (2017)
ISBN: 3319824554 bzw. 9783319824550, vermutlich in Englisch, Springer International Publishing, Taschenbuch, neu, Nachdruck.
The Satisfaction of Change
ISBN: 331941884X bzw. 9783319418841, vermutlich in Englisch, The Satisfaction of Change, neu, E-Book, elektronischer Download.
The Satisfaction of Change (2017)
ISBN: 9783319418841 bzw. 331941884X, in Deutsch, neu, E-Book, elektronischer Download.
The Satisfaction of Change - How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes
ISBN: 9783319418841 bzw. 331941884X, in Deutsch, Palgrave Macmillan, neu, E-Book, elektronischer Download.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
The Satisfaction of Change: How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes
ISBN: 9783319824550 bzw. 3319824554, vermutlich in Englisch, Springer International Publishing, Taschenbuch, neu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen