Brand Fans: Lessons From The World's Greatest Sporting Brands
15 Angebote vergleichen

Lieferung aus: Japan, Lagernd, zzgl. Versandkosten.
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding. Soft cover.

Lieferung aus: Deutschland, Versandkostenfrei.
Brand Fans: Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport`s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding. Englisch, Ebook.

Lieferung aus: Japan, Lagernd, zzgl. Versandkosten.
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding. eBook.

Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, الكتاب الإليكتروني للتحميل, الشحن مجاناً.
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding., Kindle Edition, الطبعة: 1st ed. 2017, تنسيق: Kindle eBook, التسمية: Palgrave Macmillan, Palgrave Macmillan, مجموعة المنتجات: eBooks, ونشرت: 2017-01-20, تاريخ الإصدار: 2017-01-20, ستوديو: Palgrave Macmillan, رتبة المبيعات: 1376872.

Lieferung aus: Deutschland, E-Book zum Download.
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sports leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding. Aaron C.T. Smith is a Professor at RMIT University, Australia. His research investigates psychological, organisational and policy change in business, sport, health, religion and society. Aaron has authored 17 books, over 100 academic articles, and consulted to more than 120 organisations on these issues. Constantino Stavros is an Associate Professor of Marketing at RMIT University, Australia. One of Australias leading media commentators on communication and branding matters, he is also the Editor-in-Chief of Sport, Business and Management: An International Journal . His research interests lie predominantly at the intersection of consumption and technology. Kate Westberg is an Associate Professor of Marketing at RMIT University, Australia. Her research focuses primarily on the areas of sport marketing and sponsorship, branding, social marketing and behavioural change. Previously, Kate worked in a range of marketing roles in both the commercial and non-profit sectors in Canada and Australia.

Lieferung aus: Deutschland, in-stock.
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport's leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.

Brand Fans ab 128.49 EURO Lessons from the World's Greatest Sporting Brands. Softcover reprint of the original 1st ed. 2017.

Lieferung aus: Kanada, Lagernd, zzgl. Versandkosten.
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport''s leading brands. Based on the transferable lessons that emanate from these practices,Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.

Brand Fans ab 118.99 € als pdf eBook: Lessons from the World's Greatest Sporting Brands. 1st ed. 2017. Aus dem Bereich: eBooks, Wirtschaft,.