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Business-to-business Marketing Communications: Value And Efficiency Considerations In Recessionary Times
12 Angebote vergleichen
Preise | 2018 | 2019 | 2020 |
---|---|---|---|
Schnitt | € 58,37 | € 58,94 | € 58,84 |
Nachfrage |
Business-to-Business Marketing Communications
ISBN: 9783319864747 bzw. 3319864742, vermutlich in Englisch, Springer Shop, Taschenbuch, neu.
This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a robust analysis of the current B2B environment along with a research-informed illustration of the future. Aiming to fill a gap in existing literature and offer new research findings, this study offers a comprehensive guide to assist practitioners in decision-making and a stimulating analysis of the B2B marketing communications landscape which will be of great interest to academics of marketing and communications. Soft cover.
Business-to-Business Marketing Communications
ISBN: 9783319587837 bzw. 3319587838, in Deutsch, Springer Shop, neu, E-Book, elektronischer Download.
This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a robust analysis of the current B2B environment along with a research-informed illustration of the future. Aiming to fill a gap in existing literature and offer new research findings, this study offers a comprehensive guide to assist practitioners in decision-making and a stimulating analysis of the B2B marketing communications landscape which will be of great interest to academics of marketing and communications. eBook.
Business-to-Business Marketing Communications - Value and Efficiency Considerations in Recessionary Times
ISBN: 9783319587837 bzw. 3319587838, vermutlich in Englisch, Springer International Publishing, neu, E-Book, elektronischer Download.
Business-to-Business Marketing Communications: This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a robust analysis of the current B2B environment along with a research-informed illustration of the future. Aiming to fill a gap in existing literature and offer new research findings, this study offers a comprehensive guide to assist practitioners in decision-making and a stimulating analysis of the B2B marketing communications landscape which will be of great interest to academics of marketing and communications. Englisch, Ebook.
/ Konstantoulaki / Kostopoulos | Business-to-Business Marketing Communications | Palgrave Macmillan | Softcover reprint of the original 1
ISBN: 9783319864747 bzw. 3319864742, in Deutsch, Palgrave Macmillan, Taschenbuch, neu.
Business-to-Business Marketing Communications (2017)
ISBN: 9783319587837 bzw. 3319587838, in Deutsch, Palgrave Macmillan, Palgrave Macmillan, Palgrave Macmillan, neu, E-Book, elektronischer Download.
This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a robust analysis of the current B2B environment along with a research-informed illustration of the future. Aiming to fill a gap in existing literature and offer new research findings, this study offers a comprehensive guide to assist practitioners in decision-making and a stimulating analysis of the B2B marketing communications landscape which will be of great interest to academics of marketing and communications.
Business-to-business Marketing Communications: Value And Efficiency Considerations In Recessionary Times
ISBN: 9783319864747 bzw. 3319864742, vermutlich in Englisch, neu.
This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a robust analysis of the current B2B environment along with a research-informed illustration of the future. Aiming to fill a gap in existing literature and offer new research findings, this study offers a comprehensive guide to assist practitioners in decision-making and a stimulating analysis of the B2B marketing communications landscape which will be of great interest to academics of marketing and communications.
Business-to-Business Marketing Communications (2017)
ISBN: 9783319587837 bzw. 3319587838, in Englisch, Palgrave Macmillan, Palgrave Macmillan, Palgrave Macmillan, neu, E-Book, elektronischer Download.
This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage,.
Business-to-Business Marketing Communications (2017)
ISBN: 9783319587837 bzw. 3319587838, in Deutsch, Springer-Verlag GmbH, neu, E-Book.
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Business-to-Business Marketing Communications
ISBN: 9783319587837 bzw. 3319587838, vermutlich in Englisch, Springer-Verlag GmbH, Taschenbuch, neu.