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100%: Evert R. de Boer: Strategy in Airline Loyalty (ISBN: 9783319873503) 2018, Springer Shop, in Englisch.Nur diese Ausgabe anzeigen…
100%: Evert R. De Boer: Strategy in Airline Loyalty (ISBN: 9783319626000) in Englisch, auch als eBook.Nur diese Ausgabe anzeigen…
Strategy in Airline Loyalty - 6 Angebote vergleichen
Bester Preis: € 6,83 (vom 10.03.2019)1
Strategy in Airline Loyalty
DE PB NWISBN: 9783319873503 bzw. 3319873504, in Deutsch, Springer Shop, Taschenbuch, neu.
Lieferung aus: Mexiko, Lagernd, zzgl. Versandkosten.
This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future. Soft cover.
This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future. Soft cover.
2
Strategy in Airline Loyalty
~EN NW EB DLISBN: 9783319626000 bzw. 3319626000, vermutlich in Englisch, Palgrave, neu, E-Book, elektronischer Download.
Lieferung aus: Deutschland, In voorraad, exclusief verzendkosten.
This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future. eBook.
This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future. eBook.
3
Strategy in Airline Loyalty
~EN NW EB DLISBN: 9783319626000 bzw. 3319626000, vermutlich in Englisch, Strategy in Airline Loyalty - eBook von Evert R. De Boer, neu, E-Book, elektronischer Download.
Strategy in Airline Loyalty ab 117.49 € als pdf eBook: Frequent Flyer Programs. Aus dem Bereich: eBooks, Wirtschaft,.
4
Strategy in Airline Loyalty (2018)
~EN PB NW RPISBN: 9783319873503 bzw. 3319873504, vermutlich in Englisch, Taschenbuch, neu, Nachdruck.
Lieferung aus: Deutschland, Next Day, exclusief verzendkosten.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
5
Strategy in Airline Loyalty (2018)
DE HC NW RPISBN: 9783319873503 bzw. 3319873504, in Deutsch, gebundenes Buch, neu, Nachdruck.
Lieferung aus: Deutschland, Next Day, Versandkostenfrei.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
6
Strategy in Airline Loyalty
DE NW EBISBN: 9783319626000 bzw. 3319626000, in Deutsch, Palgrave Macmillan, neu, E-Book.
Lieferung aus: Vereinigte Staaten von Amerika, Lagernd, zzgl. Versandkosten.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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