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Advances in National Brand and Private Label Marketing
13 Angebote vergleichen
Bester Preis: € 6,01 (vom 12.09.2019)Advances in National Brand and Private Label Marketing
ISBN: 9783030769352 bzw. 3030769356, vermutlich in Englisch, Springer Shop, neu, E-Book, elektronischer Download.
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. eBook.
Advances in National Brand and Private Label Marketing (eBook, PDF)
ISBN: 9783319920849 bzw. 3319920847, in Deutsch, Springer International Publishing, neu, E-Book.
This book presents the latest research on national brand and private label marketing ? in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the papers address diverse areas of application, including: purchase-decision models, premium private labels, This book presents the latest research on national brand and private label marketing ? in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the papers address diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships. The main theme of the 2018 conference was ´´Building Strong Brands in the Digital Age´´. Sofort per Download lieferbar Lieferzeit 1-2 Werktage.
Advances in National Brand and Private Label Marketing (2018)
ISBN: 9783319920849 bzw. 3319920847, vermutlich in Englisch, Springer Shop, neu, E-Book, elektronischer Download.
This book presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the papers address diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships. The main theme of the 2018 conference was "Building Strong Brands in the Digital Age". eBook.
Advances in National Brand and Private Label Marketing - Fifth International Conference, 2018 (2018)
ISBN: 9783319920849 bzw. 3319920847, vermutlich in Englisch, Springer International Publishing, neu, E-Book, elektronischer Download.
Advances in National Brand and Private Label Marketing: This book presents the latest research on national brand and private label marketing - in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the papers address diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships. The main theme of the 2018 conference was `Building Strong Brands in the Digital Age`. Englisch, Ebook.
Advances in National Brand and Private Label Marketing (2018)
ISBN: 9783319920849 bzw. 3319920847, vermutlich in Englisch, Springer-Verlag GmbH, Taschenbuch, neu.
Advances in National Brand and Private Label Marketing 2016: Third International Conference, 2016 (Paperback) (2016)
ISBN: 9783319399454 bzw. 3319399454, in Deutsch, Springer International Publishing AG, Switzerland, Taschenbuch, neu, Nachdruck.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Advances in National Brand and Private Label Marketing - Fifth International Conference, 2018
ISBN: 9783319920832 bzw. 3319920839, in Deutsch, Springer-Verlag Gmbh, Taschenbuch, neu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Advances in National Brand and Private Label Marketing: Third International Conference, 2016 (2016)
ISBN: 9783319399454 bzw. 3319399454, in Deutsch, Springer Verlag, Taschenbuch, neu.
219 pages. 9.25x6.10 inches. In Stock.
Advances in National Brand and Private Label Marketing: Fifth International Conference, 2018
ISBN: 9783319920832 bzw. 3319920839, in Deutsch, Springer International Publishing, Taschenbuch, neu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen