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The Road to Wicked - 13 Angebote vergleichen
Preise | 2018 | 2020 | 2021 |
---|---|---|---|
Schnitt | € 70,99 | € 56,53 | € 88,99 |
Nachfrage |
The Road to Wicked: The Marketing and Consumption of Oz from Frank Baum to Broadway (Paperback) (2019)
ISBN: 9783030065904 bzw. 3030065901, in Deutsch, Palgrave MacMillan, United States, Taschenbuch, neu.
Language: English. Brand new Book. The Road to Wicked examines the long life of the Oz myth. It is both a study in cultural sustainability-- the capacity of artists, narratives, art forms, and genres to remain viable over time--and an examination of the marketing machinery and consumption patterns that make such sustainability possible. Drawing on the fields of macromarketing, consumer behavior, literary and cultural studies, and theories of adaption and remediation, the authors examine key adaptations and extensions of Baum's 1900 novel. These include the original Oz craze, the MGM film and its television afterlife, Wicked and its extensions, and Oz the Great and Powerful--Disney's recent (and highly lucrative) venture that builds on the considerable success of Wicked. At the end of the book, the authors offer a foundational framework for a new theory of cultural sustainability and propose a set of explanatory conditions under which any artistic experience might achieve it.
The Road to Wicked (2018)
ISBN: 9783319931050 bzw. 3319931059, vermutlich in Englisch, Springer, neu.
The Road to Wicked examines the long life of the Oz myth. It is both a study in cultural sustainability— the capacity of artists, narratives, art forms, and genres to remain viable over time—and an examination of the marketing machinery and consumption patterns that make such sustainability possible. Drawing on the fields of macromarketing, consumer behavior, literary and cultural studies, and theories of adaption and remediation, the authors examine key adaptations and extensions of Baum’s 1900 novel. These include the original Oz craze, the MGM film and its television afterlife, Wicked and its extensions, and Oz the Great and Powerful—Disney’s recent (and highly lucrative) venture that builds on the considerable success of Wicked. At the end of the book, the authors offer a foundational framework for a new theory of cultural sustainability and propose a set of explanatory conditions under which any artistic experience might achieve it. gebundene Ausgabe, 08.08.2018.
The Road to Wicked (2018)
ISBN: 9783319931050 bzw. 3319931059, vermutlich in Englisch, Springer, neu.
The Road to Wicked examines the long life of the Oz myth. It is both a study in cultural sustainability— the capacity of artists, narratives, art forms, and genres to remain viable over time—and an examination of the marketing machinery and consumption patterns that make such sustainability possible. Drawing on the fields of macromarketing, consumer behavior, literary and cultural studies, and theories of adaption and remediation, the authors examine key adaptations and extensions of Baum’s 1900 novel. These include the original Oz craze, the MGM film and its television afterlife, Wicked and its extensions, and Oz the Great and Powerful—Disney’s recent (and highly lucrative) venture that builds on the considerable success of Wicked. At the end of the book, the authors offer a foundational framework for a new theory of cultural sustainability and propose a set of explanatory conditions under which any artistic experience might achieve it. gebundene Ausgabe, 08.08.2018.
The Road to Wicked - Marketing and Consumption of Oz from L. Frank Baum to Broadway (1900)
ISBN: 9783319931050 bzw. 3319931059, in Deutsch, Springer-Verlag Gmbh, gebundenes Buch, neu.
The Road to Wicked: The Road to Wicked examines the long life of the Oz myth. It is both a study in cultural sustainability- the capacity of artists, narratives, art forms, and genres to remain viable over time-and an examination of the marketing machinery and consumption patterns that make such sustainability possible. Drawing on the fields of macromarketing, consumer behavior, literary and cultural studies, and theories of adaption and remediation, the authors examine key adaptations and extensions of Baum`s 1900 novel. These include the original Oz craze, the MGM film and its television afterlife, Wicked and its extensions, and Oz the Great and Powerful -Disney`s recent (and highly lucrative) venture that builds on the considerable success of Wicked. At the end of the book, the authors offer a foundational framework for a new theory of cultural sustainability and propose a set of explanatory conditions under which any artistic experience might achieve it. Englisch, Buch.
The Road to Wicked: The Marketing and Consumption of Oz from L. Frank Baum to Broadway
ISBN: 9783319931050 bzw. 3319931059, in Deutsch, Springer International Publishing, gebundenes Buch, neu.
The-Road-to-Wicked~~Kent-Drummond, The Road to Wicked: The Marketing and Consumption of Oz from L. Frank Baum to Broadway, Hardcover.
The Road to Wicked (1900)
ISBN: 9783319931050 bzw. 3319931059, vermutlich in Englisch, Palgrave, gebundenes Buch, neu.
The Road to Wicked examines the long life of the Oz myth. It is both a study in cultural sustainability— the capacity of artists, narratives, art forms, and genres to remain viable over time—and an examination of the marketing machinery and consumption patterns that make such sustainability possible. Drawing on the fields of macromarketing, consumer behavior, literary and cultural studies, and theories of adaption and remediation, the authors examine key adaptations and extensions of Baum’s 1900 novel. These include the original Oz craze, the MGM film and its television afterlife, Wicked and its extensions, and Oz the Great and Powerful—Disney’s recent (and highly lucrative) venture that builds on the considerable success of Wicked. At the end of the book, the authors offer a foundational framework for a new theory of cultural sustainability and propose a set of explanatory conditions under which any artistic experience might achieve it. Hard cover.
The Road to Wicked (1900)
ISBN: 9783030065904 bzw. 3030065901, vermutlich in Englisch, Palgrave, Taschenbuch, neu.
The Road to Wicked examines the long life of the Oz myth. It is both a study in cultural sustainability— the capacity of artists, narratives, art forms, and genres to remain viable over time—and an examination of the marketing machinery and consumption patterns that make such sustainability possible. Drawing on the fields of macromarketing, consumer behavior, literary and cultural studies, and theories of adaption and remediation, the authors examine key adaptations and extensions of Baum’s 1900 novel. These include the original Oz craze, the MGM film and its television afterlife, Wicked and its extensions, and Oz the Great and Powerful—Disney’s recent (and highly lucrative) venture that builds on the considerable success of Wicked. At the end of the book, the authors offer a foundational framework for a new theory of cultural sustainability and propose a set of explanatory conditions under which any artistic experience might achieve it. Soft cover.
The Road to Wicked (1900)
ISBN: 9783319931050 bzw. 3319931059, vermutlich in Englisch, https://d3k2uuz9r025mk.cloudfront.net/media/image/b2/fd/a3/1596316998_884241353487_1280x1280.jpg.
The Road to Wicked examines the long life of the Oz myth. It is both a study in cultural sustainability- the capacity of artists, narratives, art forms, and genres to remain viable over time-and an examination of the marketing machinery and consumption patterns that make such sustainability possible. Drawing on the fields of macromarketing, consumer behavior, literary and cultural studies, and theories of adaption and remediation, the authors examine key adaptations and extensions of Baum's 1900 novel. These include the original Oz craze, the MGM film and its television afterlife, Wicked and its extensions, and Oz the Great and Powerful-Disney's recent (and highly lucrative) venture that builds on the considerable success of Wicked. At the end of the book, the authors offer a foundational framework for a new theory of cultural sustainability and propose a set of explanatory conditions under which any artistic experience might achieve it. von Drummond, Kent, Drummond, Kent.
The Road to Wicked: The Marketing and Consumption of Oz from L. Frank Baum to Broadway
ISBN: 9783030065904 bzw. 3030065901, in Deutsch, Springer Nature Customer Service Center Gmbh, Taschenbuch, neu.
The-Road-to-Wicked~~Kent-Drummond, The Road to Wicked: The Marketing and Consumption of Oz from L. Frank Baum to Broadway, Paperback.
The Road to Wicked (2019)
ISBN: 9783030065904 bzw. 3030065901, in Deutsch, Palgrave MacMillan, neu, Nachdruck.
New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.