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9783330042926 - Sanjit Kumar Dash: The Influence of Family Members on Household Product Purchase Decision
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Sanjit Kumar Dash

The Influence of Family Members on Household Product Purchase Decision (2017)

Lieferung erfolgt aus/von: Deutschland DE PB NW

ISBN: 9783330042926 bzw. 3330042923, in Deutsch, LAP Lambert Academic Publishing Jun 2017, Taschenbuch, neu.

Lieferung aus: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, AHA-BUCH GmbH [51283250], Einbeck, Germany.
Neuware - Consumer markets and consumer buying behavior have to be understood to formulate sound marketing plans. The family has a major influence on the consumption behavior of its members. It is also the prime target market for most of products and services. Family is the consumer units of critical importance in the study of consumer behavior for two reasons. First, families are the unit of usage and purchase for many consumer products. Second, the family has a major influence on the attitudes and behavior of individuals. The objective of this research is to determine the effect of families in decision making process for several important products and to understand, who in household influence the family purchase. This study is unique in the sense that, no such study has been done to understand such an important area like influence of Headman, Husband-Wife and Adolescents on product purchase in Orissa. The variation of influence occurs for different products have indicated an important area for developing marketing strategy. Most of the findings of the study support the normal behavior of Indian families. Further probing will help the marketers to understand the buyer behavior effectively. 236 pp. Englisch.
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9783330042926 - Sanjit Kumar Dash: The Influence of Family Members on Household Product Purchase Decision
Sanjit Kumar Dash

The Influence of Family Members on Household Product Purchase Decision (2017)

Lieferung erfolgt aus/von: Deutschland DE PB NW

ISBN: 9783330042926 bzw. 3330042923, in Deutsch, 236 Seiten, LAP Lambert Academic Publishing, Taschenbuch, neu.

Lieferung aus: Deutschland, Versandkosten nach: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, Buchhandlung - Bides GbR, [4124740].
Neuware - Consumer markets and consumer buying behavior have to be understood to formulate sound marketing plans. The family has a major influence on the consumption behavior of its members. It is also the prime target market for most of products and services. Family is the consumer units of critical importance in the study of consumer behavior for two reasons. First, families are the unit of usage and purchase for many consumer products. Second, the family has a major influence on the attitudes and behavior of individuals. The objective of this research is to determine the effect of families in decision making process for several important products and to understand, who in household influence the family purchase. This study is unique in the sense that, no such study has been done to understand such an important area like influence of Headman, Husband-Wife and Adolescents on product purchase in Orissa. The variation of influence occurs for different products have indicated an important area for developing marketing strategy. Most of the findings of the study support the normal behavior of Indian families. Further probing will help the marketers to understand the buyer behavior effectively. - Besorgungstitel - vorauss. Lieferzeit 3-5 Tage. 03.06.2017, Taschenbuch, Neuware, 220x150x14 mm, 368g, 236, Internationaler Versand, offene Rechnung (Vorkasse vorbehalten), PayPal, Kreditkarte, Banküberweisung.
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9783330042926 - Sanjit Kumar Dash: The Influence of Family Members on Household Product Purchase Decision
Sanjit Kumar Dash

The Influence of Family Members on Household Product Purchase Decision (2017)

Lieferung erfolgt aus/von: Deutschland DE PB NW

ISBN: 9783330042926 bzw. 3330042923, in Deutsch, 236 Seiten, LAP Lambert Academic Publishing, Taschenbuch, neu.

Lieferung aus: Deutschland, Versandkosten nach: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, Sparbuchladen, [3602074].
Neuware - Consumer markets and consumer buying behavior have to be understood to formulate sound marketing plans. The family has a major influence on the consumption behavior of its members. It is also the prime target market for most of products and services. Family is the consumer units of critical importance in the study of consumer behavior for two reasons. First, families are the unit of usage and purchase for many consumer products. Second, the family has a major influence on the attitudes and behavior of individuals. The objective of this research is to determine the effect of families in decision making process for several important products and to understand, who in household influence the family purchase. This study is unique in the sense that, no such study has been done to understand such an important area like influence of Headman, Husband-Wife and Adolescents on product purchase in Orissa. The variation of influence occurs for different products have indicated an important area for developing marketing strategy. Most of the findings of the study support the normal behavior of Indian families. Further probing will help the marketers to understand the buyer behavior effectively. -, 03.06.2017, Taschenbuch, Neuware, 220x150x14 mm, 368g, 236, Internationaler Versand, offene Rechnung (Vorkasse vorbehalten), Selbstabholung und Barzahlung, PayPal, Banküberweisung.
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9783330042926 - Dash, Sanjit Kumar: The Influence of Family Members on Household Product Purchase Decision
Dash, Sanjit Kumar

The Influence of Family Members on Household Product Purchase Decision (2017)

Lieferung erfolgt aus/von: Deutschland DE PB NW

ISBN: 9783330042926 bzw. 3330042923, in Deutsch, 236 Seiten, LAP Lambert Academic Publishing, Taschenbuch, neu.

Lieferung aus: Deutschland, Versandkosten nach: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, Syndikat Buchdienst, [4235284].
Consumer markets and consumer buying behavior have to be understood to formulate sound marketing plans. The family has a major influence on the consumption behavior of its members. It is also the prime target market for most of products and services. Family is the consumer units of critical importance in the study of consumer behavior for two reasons. First, families are the unit of usage and purchase for many consumer products. Second, the family has a major influence on the attitudes and behavior of individuals. The objective of this research is to determine the effect of families in decision making process for several important products and to understand, who in household influence the family purchase. This study is unique in the sense that, no such study has been done to understand such an important area like influence of Headman, Husband-Wife and Adolescents on product purchase in Orissa. The variation of influence occurs for different products have indicated an important area for developing marketing strategy. Most of the findings of the study support the normal behavior of Indian families. Further probing will help the marketers to understand the buyer behavior effectively. 2017, Taschenbuch / Paperback, Neuware, H: 220mm, B: 150mm, 236, Internationaler Versand, Selbstabholung und Barzahlung, PayPal, offene Rechnung, Banküberweisung.
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9783330042926 - Sanjit Kumar Dash: The Influence of Family Members on Household Product Purchase Decision
Sanjit Kumar Dash

The Influence of Family Members on Household Product Purchase Decision (2017)

Lieferung erfolgt aus/von: Deutschland EN PB NW FE

ISBN: 9783330042926 bzw. 3330042923, in Englisch, 236 Seiten, LAP LAMBERT Academic Publishing, Taschenbuch, neu, Erstausgabe.

Lieferung aus: Deutschland, Versandfertig in 1 - 2 Werktagen, Versandkostenfrei.
Von Händler/Antiquariat, dodax-shop-eu.
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