Color in Advertising: Effects on Emotion, Memory and Attitudes in High and Low Involvement Conditions during Exposure
5 Angebote vergleichen
Bester Preis: € 63,34 (vom 01.09.2017)1
Symbolbild
Color in Advertising
DE PB NW
ISBN: 9783330062924 bzw. 3330062924, in Deutsch, Taschenbuch, neu.
Von Händler/Antiquariat, European-Media-Service Mannheim [1048135], Mannheim, Germany.
Publisher/Verlag: LAP Lambert Academic Publishing | Effects on Emotion, Memory and Attitudes in High and Low Involvement Conditions during Exposure | This book is based on the author's doctoral dissertation dealing with consumer responses to color in advertising. Although color is invariably present in almost all advertising, a lot of unanswered questions still exist concerning the effects different colors in an advertisement elicit in consumers exposed to them. Which are the emotional responses print advertisements with different colored backgrounds produce? Are red or blue backgrounds optimal for the memorization of the advertisement and the brand? How are attitudes toward the advertisement influenced by the color that dominates in the ad? Do the effects of color on consumers change when exposure conditions differ? | Format: Paperback | Language/Sprache: english | 444 pp.
Publisher/Verlag: LAP Lambert Academic Publishing | Effects on Emotion, Memory and Attitudes in High and Low Involvement Conditions during Exposure | This book is based on the author's doctoral dissertation dealing with consumer responses to color in advertising. Although color is invariably present in almost all advertising, a lot of unanswered questions still exist concerning the effects different colors in an advertisement elicit in consumers exposed to them. Which are the emotional responses print advertisements with different colored backgrounds produce? Are red or blue backgrounds optimal for the memorization of the advertisement and the brand? How are attitudes toward the advertisement influenced by the color that dominates in the ad? Do the effects of color on consumers change when exposure conditions differ? | Format: Paperback | Language/Sprache: english | 444 pp.
2
Symbolbild
Color in Advertising (2017)
DE PB NW
ISBN: 9783330062924 bzw. 3330062924, in Deutsch, LAP Lambert Academic Publishing Aug 2017, Taschenbuch, neu.
Lieferung aus: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, Agrios-Buch [57449362], Bergisch Gladbach, Germany.
Neuware - This book is based on the author's doctoral dissertation dealing with consumer responses to color in advertising. Although color is invariably present in almost all advertising, a lot of unanswered questions still exist concerning the effects different colors in an advertisement elicit in consumers exposed to them. Which are the emotional responses print advertisements with different colored backgrounds produce Are red or blue backgrounds optimal for the memorization of the advertisement and the brand How are attitudes toward the advertisement influenced by the color that dominates in the ad Do the effects of color on consumers change when exposure conditions differ 444 pp. Englisch.
Von Händler/Antiquariat, Agrios-Buch [57449362], Bergisch Gladbach, Germany.
Neuware - This book is based on the author's doctoral dissertation dealing with consumer responses to color in advertising. Although color is invariably present in almost all advertising, a lot of unanswered questions still exist concerning the effects different colors in an advertisement elicit in consumers exposed to them. Which are the emotional responses print advertisements with different colored backgrounds produce Are red or blue backgrounds optimal for the memorization of the advertisement and the brand How are attitudes toward the advertisement influenced by the color that dominates in the ad Do the effects of color on consumers change when exposure conditions differ 444 pp. Englisch.
3
Color in Advertising als von Antigone G. Kyrousi
DE HC NW
ISBN: 9783330062924 bzw. 3330062924, in Deutsch, gebundenes Buch, neu.
Lieferung aus: Deutschland, zzgl. Versandkosten.
Color in Advertising ab 71.9 EURO Effects on Emotion, Memory and Attitudes in High and Low Involvement Conditions during Exposure, Color in Advertising ab 71.9 EURO Effects on Emotion, Memory and Attitudes in High and Low Involvement Conditions during Exposure.
Color in Advertising ab 71.9 EURO Effects on Emotion, Memory and Attitudes in High and Low Involvement Conditions during Exposure, Color in Advertising ab 71.9 EURO Effects on Emotion, Memory and Attitudes in High and Low Involvement Conditions during Exposure.
4
Color in Advertising (2017)
DE PB NW
ISBN: 9783330062924 bzw. 3330062924, in Deutsch, 444 Seiten, LAP Lambert Academic Publishing, Taschenbuch, neu.
Lieferung aus: Deutschland, Versandkosten nach: Deutschland.
Von Händler/Antiquariat, Buchhandlung Hoffmann, [3174608].
Neuware - This book is based on the author's doctoral dissertation dealing with consumer responses to color in advertising. Although color is invariably present in almost all advertising, a lot of unanswered questions still exist concerning the effects different colors in an advertisement elicit in consumers exposed to them. Which are the emotional responses print advertisements with different colored backgrounds produce Are red or blue backgrounds optimal for the memorization of the advertisement and the brand How are attitudes toward the advertisement influenced by the color that dominates in the ad Do the effects of color on consumers change when exposure conditions differ, 08.08.2017, Taschenbuch, Neuware, 220x150x27 mm, 677g, 444, Internationaler Versand, offene Rechnung (Vorkasse vorbehalten), sofortueberweisung.de, Selbstabholung und Barzahlung, Skrill/Moneybookers, PayPal, Lastschrift, Banküberweisung.
Von Händler/Antiquariat, Buchhandlung Hoffmann, [3174608].
Neuware - This book is based on the author's doctoral dissertation dealing with consumer responses to color in advertising. Although color is invariably present in almost all advertising, a lot of unanswered questions still exist concerning the effects different colors in an advertisement elicit in consumers exposed to them. Which are the emotional responses print advertisements with different colored backgrounds produce Are red or blue backgrounds optimal for the memorization of the advertisement and the brand How are attitudes toward the advertisement influenced by the color that dominates in the ad Do the effects of color on consumers change when exposure conditions differ, 08.08.2017, Taschenbuch, Neuware, 220x150x27 mm, 677g, 444, Internationaler Versand, offene Rechnung (Vorkasse vorbehalten), sofortueberweisung.de, Selbstabholung und Barzahlung, Skrill/Moneybookers, PayPal, Lastschrift, Banküberweisung.
5
Color in Advertising: Effects on Emotion, Memory and Attitudes in High and Low Involvement Conditions during Exposure (2017)
EN PB NW
ISBN: 9783330062924 bzw. 3330062924, in Englisch, 444 Seiten, LAP LAMBERT Academic Publishing, Taschenbuch, neu.
Lieferung aus: Deutschland, Versandfertig in 1 - 2 Werktagen, Versandkostenfrei.
Von Händler/Antiquariat, expressbuch24.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Von Händler/Antiquariat, expressbuch24.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Lade…