Industry 4.0 Customer Classification Model (CCM) - 8 Angebote vergleichen
Bester Preis: € 38,03 (vom 01.10.2017)Industry 4.0 Customer Classification Model (CCM)
ISBN: 9783330514133 bzw. 3330514132, vermutlich in Englisch, AV Akademikerverlag, Taschenbuch, neu.
Von Händler/Antiquariat, BuchWeltWeit Inh. Ludwig Meier e.K. [57449362], Bergisch Gladbach, Germany.
Neuware - Industry 4.0 is currently mostly a buzzword and only a few companies are able to use it to the full extend. Among other reasons, this is due to the lack of knowledge and experience with the technologies that Industry 4.0 incorporates. Especially, for companies that develop build and distribute such technologies Industry 4.0 poses a challenge. For marketing these so called smart products successfully, firms must develop tailor made marketing and sales strategies. However, before any marketing strategy can be developed, first, corporations will have to understand their customers and their situation. Considering the novelty of Industry 4.0, the needs and characteristics of customers are unknown. Consequently, customer segments cannot be identified in an easy manner. The subject of this report is to identify possible ways of clustering customers to allow a proper segmenting, targeting and positioning process by the selling organization. Furthermore, possible criteria with high relevance regarding Industry 4.0 for grouping customers should be found as well. Thus, the goal is to provide firms with a comprehensive framework to develop tailor-made marketing and sales strategies. 100 pp. Englisch.
Industry 4.0 Customer Classification Model (CCM) - Basic Concept of Industry 4.0, Classification of Customers, Tailoring Marketing/Sales Strategies, Selling Smart Products (2017)
ISBN: 9783330514133 bzw. 3330514132, vermutlich in Englisch, 100 Seiten, AV Akademikerverlag, Taschenbuch, neu.
Von Händler/Antiquariat, Syndikat Buchdienst, [4235284].
Industry 4.0 is currently mostly a buzzword and only a few companies are able to use it to the full extend. Among other reasons, this is due to the lack of knowledge and experience with the technologies that Industry 4.0 incorporates. Especially, for companies that develop build and distribute such technologies Industry 4.0 poses a challenge. For marketing these so called smart products successfully, firms must develop tailor made marketing and sales strategies. However, before any marketing strategy can be developed, first, corporations will have to understand their customers and their situation. Considering the novelty of Industry 4.0, the needs and characteristics of customers are unknown. Consequently, customer segments cannot be identified in an easy manner. The subject of this report is to identify possible ways of clustering customers to allow a proper segmenting, targeting and positioning process by the selling organization. Furthermore, possible criteria with high relevance regarding Industry 4.0 for grouping customers should be found as well. Thus, the goal is to provide firms with a comprehensive framework to develop tailor-made marketing and sales strategies. 2017, Taschenbuch / Paperback, Neuware, H: 220mm, B: 150mm, T: 6mm, 168g, 100, Internationaler Versand, Selbstabholung und Barzahlung, PayPal, Offene Rechnung, Banküberweisung.
Industry 4.0 Customer Classification Model (CCM)
ISBN: 9783330514133 bzw. 3330514132, in Englisch, AV Akademikerverlag, Taschenbuch, neu.
Industry 4.0 Customer Classification Model (CCM)
ISBN: 9783330514133 bzw. 3330514132, vermutlich in Englisch, 100 Seiten, AV Akademikerverlag, Taschenbuch, neu.
Von Händler/Antiquariat, Buchhandlung - Bides GbR, [4124740].
Neuware - Industry 4.0 is currently mostly a buzzword and only a few companies are able to use it to the full extend. Among other reasons, this is due to the lack of knowledge and experience with the technologies that Industry 4.0 incorporates. Especially, for companies that develop build and distribute such technologies Industry 4.0 poses a challenge. For marketing these so called smart products successfully, firms must develop tailor made marketing and sales strategies. However, before any marketing strategy can be developed, first, corporations will have to understand their customers and their situation. Considering the novelty of Industry 4.0, the needs and characteristics of customers are unknown. Consequently, customer segments cannot be identified in an easy manner. The subject of this report is to identify possible ways of clustering customers to allow a proper segmenting, targeting and positioning process by the selling organization. Furthermore, possible criteria with high relevance regarding Industry 4.0 for grouping customers should be found as well. Thus, the goal is to provide firms with a comprehensive framework to develop tailor-made marketing and sales strategies. Taschenbuch, Neuware, 220x150x mm, 100, Internationaler Versand, Offene Rechnung (Vorkasse vorbehalten), PayPal, Banküberweisung.
Industry 4.0 Customer Classification Model (CCM)
ISBN: 9783330514133 bzw. 3330514132, vermutlich in Englisch, 100 Seiten, AV Akademikerverlag, Taschenbuch, neu.
Von Händler/Antiquariat, Mein Buchshop, [4021159].
Neuware - Industry 4.0 is currently mostly a buzzword and only a few companies are able to use it to the full extend. Among other reasons, this is due to the lack of knowledge and experience with the technologies that Industry 4.0 incorporates. Especially, for companies that develop build and distribute such technologies Industry 4.0 poses a challenge. For marketing these so called smart products successfully, firms must develop tailor made marketing and sales strategies. However, before any marketing strategy can be developed, first, corporations will have to understand their customers and their situation. Considering the novelty of Industry 4.0, the needs and characteristics of customers are unknown. Consequently, customer segments cannot be identified in an easy manner. The subject of this report is to identify possible ways of clustering customers to allow a proper segmenting, targeting and positioning process by the selling organization. Furthermore, possible criteria with high relevance regarding Industry 4.0 for grouping customers should be found as well. Thus, the goal is to provide firms with a comprehensive framework to develop tailor-made marketing and sales strategies. Taschenbuch, Neuware, 220x150x mm, 100, Internationaler Versand, PayPal, Offene Rechnung, Banküberweisung.
Industry 4.0 Customer Classification Model (CCM)
ISBN: 9783330514133 bzw. 3330514132, vermutlich in Englisch, AV Akademikerverlag, Taschenbuch, neu.
Industry 4.0 Customer Classification Model (CCM) (2017)
ISBN: 9783330514133 bzw. 3330514132, in Englisch, Av Akademikerverlag, Taschenbuch, neu.
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Von Händler/Antiquariat, averdo24.
Av Akademikerverlag, Taschenbuch, Publiziert: 2017-01-01T00:00:01Z, Produktgruppe: Book.
Industry 4.0 Customer Classification Model (CCM) (2017)
ISBN: 9783330514133 bzw. 3330514132, in Englisch, Av Akademikerverlag, Taschenbuch, neu.
Von Händler/Antiquariat, expressbuch24.
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