Groupon.com - the Fastest Growing Company (Paperback)
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Groupon.com - the Fastest Growing Company (Paperback) (2017)
DE PB NWISBN: 9783330870048 bzw. 3330870044, in Deutsch, Editions universitaires europeennes EUE, Taschenbuch, neu.
Von Händler/Antiquariat, The Book Depository EURO [60485773], London, United Kingdom.
Language: English . Brand New Book. This Work is an empirical study on /it customers elasticity demand according product categories. It embeds as well a literature review on e-commerce latest development and their role in the new digital era. Nevertheless, it is particularly analysed the role of trust and reputation in online trades. Through the Bertrand Model equilibrium it is shown what products variables ( price, category, other qualitative features) are required to reach a Nash Equilibrium in the deals offered by Groupon s Platform. The most interesting result referes on the behavioral impact these models have on customers purchasing decisions.
Language: English . Brand New Book. This Work is an empirical study on /it customers elasticity demand according product categories. It embeds as well a literature review on e-commerce latest development and their role in the new digital era. Nevertheless, it is particularly analysed the role of trust and reputation in online trades. Through the Bertrand Model equilibrium it is shown what products variables ( price, category, other qualitative features) are required to reach a Nash Equilibrium in the deals offered by Groupon s Platform. The most interesting result referes on the behavioral impact these models have on customers purchasing decisions.
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Groupon.com - the Fastest Growing Company
DE NWISBN: 9783330870048 bzw. 3330870044, in Deutsch, neu.
Lieferung aus: Deutschland, Lieferzeit: 7 Tage.
This Work is an empirical study on groupon.com /it customers' elasticity demand according product categories. It embeds as well a literature review on e-commerce latest development and their role in the new digital era. Nevertheless, it is particularly analysed the role of trust and reputation in online trades. Through the Bertrand Model equilibrium it is shown what products variables ( price, category, other qualitative features) are required to reach a Nash Equilibrium in the deals offered by Groupon's Platform. The most interesting result referes on the behavioral impact these models have on customers' purchasing decisions.
This Work is an empirical study on groupon.com /it customers' elasticity demand according product categories. It embeds as well a literature review on e-commerce latest development and their role in the new digital era. Nevertheless, it is particularly analysed the role of trust and reputation in online trades. Through the Bertrand Model equilibrium it is shown what products variables ( price, category, other qualitative features) are required to reach a Nash Equilibrium in the deals offered by Groupon's Platform. The most interesting result referes on the behavioral impact these models have on customers' purchasing decisions.
4
Groupon.com - the Fastest Growing Company (2017)
EN PB NWISBN: 9783330870048 bzw. 3330870044, in Englisch, 84 Seiten, Éditions universitaires européennes, Taschenbuch, neu.
Lieferung aus: Deutschland, Versandfertig in 1 - 2 Werktagen, Versandkostenfrei.
Von Händler/Antiquariat, dodax-shop-eu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Von Händler/Antiquariat, dodax-shop-eu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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