Von dem Buch Team Brand Communities. Potentials and Pitfalls of the Brand Community Concept in the International Sport Brand Management haben wir 2 gleiche oder sehr ähnliche Ausgaben identifiziert!
Falls Sie nur an einem bestimmten Exempar interessiert sind, können Sie aus der folgenden Liste jenes wählen, an dem Sie interessiert sind:
100%: Arnold, Norman: Team Brand Communities. Potentials and Pitfalls of the Brand Community Concept in the International Sport Brand Management (ISBN: 9783346132239) Erstausgabe, in Englisch, Taschenbuch.Nur diese Ausgabe anzeigen…
97%: Norman Arnold: Team Brand Communities. Potentials and Pitfalls of the Brand Community Concept in the International Sport Brand Management (ISBN: 9783346132222) 2010, in Englisch, auch als eBook.Nur diese Ausgabe anzeigen…
Team Brand Communities. Potentials and Pitfalls of the Brand Community Concept in the International Sport Brand Management
6 Angebote vergleichen
Bester Preis: € 44,99 (vom 03.04.2020)1
Team Brand Communities. Potentials and Pitfalls of the Brand Community Concept in the International Sport Brand Management (2010)
~EN PB NWISBN: 9783346132239 bzw. 3346132234, vermutlich in Englisch, GRIN Verlag, Taschenbuch, neu.
Lieferung aus: Deutschland, Versandkosten nach: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, buecher.de GmbH & Co. KG, [1].
Diploma Thesis from the year 2010 in the subject Health - Sport - Sport Economics, Sport Management, grade: 1,3, University of Bath, language: English, abstract: The aim of this thesis is to transfer Muniz/O'Guinn's brand community concept to the sports market. Looking at the previous conception and definition of brand communities, those communities around the brands of sports organisations appear to be an ideal example. Hardly any other industry arouses so much interest and is of such great importance in the everyday life of customers with regard to the product or service and creates a more solid basis for social identification, interaction and emotional bonding than sports. The research question can be formulated as follows: To what extent can the concept of brand community be applied to sports brands and their surrounding community? What are the opportunities and risks of applying and adapting the concept to the sports industry for sports brand management? After a detailed theoretical derivation of the term "brand community" with reference to the concepts from marketing (branding) and sociology (consumer community) that constitute it, this work transfers the concept to the specificities of the sports market. Scientific studies on the management of sports brands as well as on community fan behaviour and sports consumption will be used. In a critical appraisal, the advantages and disadvantages of the brand community concept are evaluated and corresponding opportunities and risks for the use in the management sports brands. It is a choice between increased customer loyalty, enlarged brand value and efficient marketing on the one hand and counterproductive consumer behaviour, reduced brand value and uncontrollable marketing on the other hand. In the end, this work comes after a detailed exploratory research to the conclusion that the Brand Community concept has great potential for the management of the brands of sports organisations. Although there are other research is needed to adapt the model even more specifically to the specificities of to the needs of the sports market. But already it provides the manager of sports brands undreamt-of opportunities to exploit the close connection between sports consumers to make more efficient use of the sports brand and the strong surrounding community and to capitalize on it. Versandfertig in 6-10 Tagen, Taschenbuch, Neuware, Offene Rechnung (Vorkasse vorbehalten).
Von Händler/Antiquariat, buecher.de GmbH & Co. KG, [1].
Diploma Thesis from the year 2010 in the subject Health - Sport - Sport Economics, Sport Management, grade: 1,3, University of Bath, language: English, abstract: The aim of this thesis is to transfer Muniz/O'Guinn's brand community concept to the sports market. Looking at the previous conception and definition of brand communities, those communities around the brands of sports organisations appear to be an ideal example. Hardly any other industry arouses so much interest and is of such great importance in the everyday life of customers with regard to the product or service and creates a more solid basis for social identification, interaction and emotional bonding than sports. The research question can be formulated as follows: To what extent can the concept of brand community be applied to sports brands and their surrounding community? What are the opportunities and risks of applying and adapting the concept to the sports industry for sports brand management? After a detailed theoretical derivation of the term "brand community" with reference to the concepts from marketing (branding) and sociology (consumer community) that constitute it, this work transfers the concept to the specificities of the sports market. Scientific studies on the management of sports brands as well as on community fan behaviour and sports consumption will be used. In a critical appraisal, the advantages and disadvantages of the brand community concept are evaluated and corresponding opportunities and risks for the use in the management sports brands. It is a choice between increased customer loyalty, enlarged brand value and efficient marketing on the one hand and counterproductive consumer behaviour, reduced brand value and uncontrollable marketing on the other hand. In the end, this work comes after a detailed exploratory research to the conclusion that the Brand Community concept has great potential for the management of the brands of sports organisations. Although there are other research is needed to adapt the model even more specifically to the specificities of to the needs of the sports market. But already it provides the manager of sports brands undreamt-of opportunities to exploit the close connection between sports consumers to make more efficient use of the sports brand and the strong surrounding community and to capitalize on it. Versandfertig in 6-10 Tagen, Taschenbuch, Neuware, Offene Rechnung (Vorkasse vorbehalten).
2
Team Brand Communities. Potentials and Pitfalls of the Brand Community Concept in the International Sport Brand Management (2010)
~EN NW EB DLISBN: 9783346132222 bzw. 3346132226, vermutlich in Englisch, GRIN Verlag, neu, E-Book, elektronischer Download.
Lieferung aus: Deutschland, Versandkostenfrei.
Team Brand Communities. Potentials and Pitfalls of the Brand Community Concept in the International Sport Brand Management: Diploma Thesis from the year 2010 in the subject Health - Sport - Sport Economics, Sport Management, grade: 1,3, University of Bath, language: English, abstract: The aim of this thesis is to transfer Muniz/O`Guinn`s brand community concept to the sports market. Looking at the previous conception and definition of brand communities, those communities around the brands of sports organisations appear to be an ideal example. Hardly any other industry arouses so much interest and is of such great importance in the everyday life of customers with regard to the product or service and creates a more solid basis for social identification, interaction and emotional bonding than sports. The research question can be formulated as follows: To what extent can the concept of brand community be applied to sports brands and their surrounding community What are the opportunities and risks of applying and adapting the concept to the sports industry for sports brand management After a detailed theoretical derivation of the term `brand community` with reference to the concepts from marketing (branding) and sociology (consumer community) that constitute it, this work transfers the concept to the specificities of the sports market. Scientific studies on the management of sports brands as well as on community fan behaviour and sports consumption will be used. In a critical appraisal, the advantages and disadvantages of the brand community concept are evaluated and corresponding opportunities and risks for the use in the management sports brands. It is a choice between increased customer loyalty, enlarged brand value and efficient marketing on the one hand and counterproductive consumer behaviour, reduced brand value and uncontrollable marketing on the other hand. In the end, this work comes after a detailed exploratory research to the conclusion that the Brand Community concept has great potential for the management of the brands of sports organisations. Although there are other research is needed to adapt the model even more specifically to the specificities of to the needs of the sports market. But already it provides the manager of sports brands undreamt-of opportunities to exploit the close connection between sports consumers to make more efficient use of the sports brand and the strong surrounding community and to capitalize on it. Englisch, Ebook.
Team Brand Communities. Potentials and Pitfalls of the Brand Community Concept in the International Sport Brand Management: Diploma Thesis from the year 2010 in the subject Health - Sport - Sport Economics, Sport Management, grade: 1,3, University of Bath, language: English, abstract: The aim of this thesis is to transfer Muniz/O`Guinn`s brand community concept to the sports market. Looking at the previous conception and definition of brand communities, those communities around the brands of sports organisations appear to be an ideal example. Hardly any other industry arouses so much interest and is of such great importance in the everyday life of customers with regard to the product or service and creates a more solid basis for social identification, interaction and emotional bonding than sports. The research question can be formulated as follows: To what extent can the concept of brand community be applied to sports brands and their surrounding community What are the opportunities and risks of applying and adapting the concept to the sports industry for sports brand management After a detailed theoretical derivation of the term `brand community` with reference to the concepts from marketing (branding) and sociology (consumer community) that constitute it, this work transfers the concept to the specificities of the sports market. Scientific studies on the management of sports brands as well as on community fan behaviour and sports consumption will be used. In a critical appraisal, the advantages and disadvantages of the brand community concept are evaluated and corresponding opportunities and risks for the use in the management sports brands. It is a choice between increased customer loyalty, enlarged brand value and efficient marketing on the one hand and counterproductive consumer behaviour, reduced brand value and uncontrollable marketing on the other hand. In the end, this work comes after a detailed exploratory research to the conclusion that the Brand Community concept has great potential for the management of the brands of sports organisations. Although there are other research is needed to adapt the model even more specifically to the specificities of to the needs of the sports market. But already it provides the manager of sports brands undreamt-of opportunities to exploit the close connection between sports consumers to make more efficient use of the sports brand and the strong surrounding community and to capitalize on it. Englisch, Ebook.
3
Team Brand Communities. Potentials and Pitfalls o (1920)
~EN PB NW FEISBN: 9783346132239 bzw. 3346132234, vermutlich in Englisch, Droemer, München, Deutschland, Taschenbuch, neu, Erstausgabe.
Lieferung aus: Deutschland, Next Day, Versandkostenfrei.
Erscheinungsdatum: 18.03.2020, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Team Brand Communities. Potentials and Pitfalls of the Brand Community Concept in the International Sport Brand Management, Auflage: 1. Auflage von 1920 // 1. Auflage, Autor: Arnold, Norman, Verlag: GRIN Verlag, Sprache: Englisch, Rubrik: Sport // Allgemeines, Lexika, Handbücher, Seiten: 100, Gattung: Diplomarbeit, Informationen: Paperback, Gewicht: 157 gr, Verkäufer: averdo.
Erscheinungsdatum: 18.03.2020, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Team Brand Communities. Potentials and Pitfalls of the Brand Community Concept in the International Sport Brand Management, Auflage: 1. Auflage von 1920 // 1. Auflage, Autor: Arnold, Norman, Verlag: GRIN Verlag, Sprache: Englisch, Rubrik: Sport // Allgemeines, Lexika, Handbücher, Seiten: 100, Gattung: Diplomarbeit, Informationen: Paperback, Gewicht: 157 gr, Verkäufer: averdo.
4
Team Brand Communities. Potentials and Pitfalls of the Brand Community Concept in the International Sport Brand Management
~EN PB NW FEISBN: 3346132234 bzw. 9783346132239, vermutlich in Englisch, GRIN Verlag, Taschenbuch, neu, Erstausgabe.
Team Brand Communities. Potentials and Pitfalls of the Brand Community Concept in the International Sport Brand Management ab 44.99 € als Taschenbuch: Diplomarbeit. 1. Auflage. Aus dem Bereich: Bücher, Taschenbücher, Ratgeber,.
5
Team Brand Communities. Potentials and Pitfalls of the Brand Community Concept in the International Sport Brand Management
~EN NW EB DLISBN: 9783346132222 bzw. 3346132226, vermutlich in Englisch, Droemer, München, Deutschland, neu, E-Book, elektronischer Download.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
6
Team Brand Communities. Potentials and Pitfalls of the Brand Community Concept in the International Sport Brand Management (2020)
EN PB NW FEISBN: 9783346132239 bzw. 3346132234, in Englisch, 100 Seiten, GRIN Verlag, Taschenbuch, neu, Erstausgabe.
Lieferung aus: Deutschland, Gewöhnlich versandfertig in 2 bis 3 Tagen. Versandkostenfrei. Tatsächliche Versandkosten können abweichen.
Von Händler/Antiquariat, Books on Demand GmbH.
GRIN Verlag, Taschenbuch, Ausgabe: 1. Publiziert: 2020-01-24T00:00:01Z, Produktgruppe: Book.
Von Händler/Antiquariat, Books on Demand GmbH.
GRIN Verlag, Taschenbuch, Ausgabe: 1. Publiziert: 2020-01-24T00:00:01Z, Produktgruppe: Book.
Lade…