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100%: Nemeth, Bianca: Interactive Voice Assistants for Travel Planning. Insights for Tourism Marketing Communication of Destination Management Organizations (ISBN: 9783346224798) in Englisch, Taschenbuch.Nur diese Ausgabe anzeigen…
100%: Bianca Nemeth: Interactive Voice Assistants for Travel Planning. Insights for Tourism Marketing Communication of Destination Management Organizations (ISBN: 9783346224781) in Englisch, auch als eBook.Nur diese Ausgabe anzeigen…
Interactive Voice Assistants for Travel Planning. Insights for Tourism Marketing Communication of Destination Management Organizations
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Bester Preis: € 41,15 (vom 01.10.2020)1
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Interactive Voice Assistants for Travel Planning. Insights for Tourism Marketing Communication of Destination Management Organizations (2020)
~EN NW RPISBN: 9783346224798 bzw. 3346224791, vermutlich in Englisch, GRIN Verlag, neu, Nachdruck.
Von Händler/Antiquariat, Books2Anywhere [190245], Fairford, GLOS, United Kingdom.
New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Interactive Voice Assistants for Travel Planning. Insights for Tourism Marketing Communication of Destination Management Organizations (Paperback) (2020)
~EN PB NWISBN: 9783346224798 bzw. 3346224791, vermutlich in Englisch, GRIN Verlag, United States, Taschenbuch, neu.
Von Händler/Antiquariat, The Book Depository EURO [60485773], London, United Kingdom.
Language: English. Brand new Book. Master's Thesis from the year 2020 in the subject Communications - Multimedia, Internet, New Technologies, grade: 1,0, FH Vienna (Kommunikation, Marketing & Sales Management), language: English, abstract: In the master's thesis, the differences in the consumer behavior between Millennials and Best Agers regarding the use and acceptance of Interactive Voice Assistants for travel planning are therefore examined in more detail. In order to answer the overall research question, factors for the acceptance and use of Interactive Voice Assistants for travel planning were identified with the help of an established model in the field of acceptance research. Based on these factors, a questionnaire was designed and carried out among people of different ages, to which Millennials and Best Agers can be assigned. The survey mainly revealed differences in the Perceived Usefulness and Attitudes of Millennials and Best Agers towards the use of Interactive Voice Assistants for travel planning. However, since this innovative technology hardly seems to be accepted by these two target groups, Destination Management Organizations need to develop an understanding of how Interactive Voice Assistants can continue to be used successfully, taking into account their relevance for marketing communication and their rapid development. This knowledge should be conveyed in the master's thesis. Based on this understanding, further measures for marketing communication of Destination Management Organizations could be set up.
Language: English. Brand new Book. Master's Thesis from the year 2020 in the subject Communications - Multimedia, Internet, New Technologies, grade: 1,0, FH Vienna (Kommunikation, Marketing & Sales Management), language: English, abstract: In the master's thesis, the differences in the consumer behavior between Millennials and Best Agers regarding the use and acceptance of Interactive Voice Assistants for travel planning are therefore examined in more detail. In order to answer the overall research question, factors for the acceptance and use of Interactive Voice Assistants for travel planning were identified with the help of an established model in the field of acceptance research. Based on these factors, a questionnaire was designed and carried out among people of different ages, to which Millennials and Best Agers can be assigned. The survey mainly revealed differences in the Perceived Usefulness and Attitudes of Millennials and Best Agers towards the use of Interactive Voice Assistants for travel planning. However, since this innovative technology hardly seems to be accepted by these two target groups, Destination Management Organizations need to develop an understanding of how Interactive Voice Assistants can continue to be used successfully, taking into account their relevance for marketing communication and their rapid development. This knowledge should be conveyed in the master's thesis. Based on this understanding, further measures for marketing communication of Destination Management Organizations could be set up.
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Interactive Voice Assistants for Travel Planning. Insights for Tourism Marketing Communication of Destination Management Organizations
~EN PB NWISBN: 9783346224798 bzw. 3346224791, vermutlich in Englisch, Grin Verlag Grin Verlag, Taschenbuch, neu.
Lieferung aus: Deutschland, Versandkosten nach: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, buecher.de GmbH & Co. KG, [1].
Master's Thesis from the year 2020 in the subject Communications - Multimedia, Internet, New Technologies, grade: 1,0, FH Vienna (Kommunikation, Marketing & Sales Management), language: English, abstract: In the master's thesis, the differences in the consumer behavior between Millennials and Best Agers regarding the use and acceptance of Interactive Voice Assistants for travel planning are therefore examined in more detail. In order to answer the overall research question, factors for the acceptance and use of Interactive Voice Assistants for travel planning were identified with the help of an established model in the field of acceptance research. Based on these factors, a questionnaire was designed and carried out among people of different ages, to which Millennials and Best Agers can be assigned. The survey mainly revealed differences in the Perceived Usefulness and Attitudes of Millennials and Best Agers towards the use of Interactive Voice Assistants for travel planning. However, since this innovative technology hardly seems to be accepted by these two target groups, Destination Management Organizations need to develop an understanding of how Interactive Voice Assistants can continue to be used successfully, taking into account their relevance for marketing communication and their rapid development. This knowledge should be conveyed in the master's thesis. Based on this understanding, further measures for marketing communication of Destination Management Organizations could be set up. 2020 116 S. 210 mm Versandfertig in 6-10 Tagen, Softcover, Neuware, Offene Rechnung (Vorkasse vorbehalten).
Von Händler/Antiquariat, buecher.de GmbH & Co. KG, [1].
Master's Thesis from the year 2020 in the subject Communications - Multimedia, Internet, New Technologies, grade: 1,0, FH Vienna (Kommunikation, Marketing & Sales Management), language: English, abstract: In the master's thesis, the differences in the consumer behavior between Millennials and Best Agers regarding the use and acceptance of Interactive Voice Assistants for travel planning are therefore examined in more detail. In order to answer the overall research question, factors for the acceptance and use of Interactive Voice Assistants for travel planning were identified with the help of an established model in the field of acceptance research. Based on these factors, a questionnaire was designed and carried out among people of different ages, to which Millennials and Best Agers can be assigned. The survey mainly revealed differences in the Perceived Usefulness and Attitudes of Millennials and Best Agers towards the use of Interactive Voice Assistants for travel planning. However, since this innovative technology hardly seems to be accepted by these two target groups, Destination Management Organizations need to develop an understanding of how Interactive Voice Assistants can continue to be used successfully, taking into account their relevance for marketing communication and their rapid development. This knowledge should be conveyed in the master's thesis. Based on this understanding, further measures for marketing communication of Destination Management Organizations could be set up. 2020 116 S. 210 mm Versandfertig in 6-10 Tagen, Softcover, Neuware, Offene Rechnung (Vorkasse vorbehalten).
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Interactive Voice Assistants for Travel Planning. Insights for Tourism Marketing Communication of Destination Management Organizations (2017)
~EN PB NW RPISBN: 9783346224798 bzw. 3346224791, vermutlich in Englisch, GRIN Verlag, Taschenbuch, neu, Nachdruck.
Von Händler/Antiquariat, Ria Christie Collections [59718070], Uxbridge, United Kingdom.
PRINT ON DEMAND Book; New; Publication Year 2017; Fast Shipping from the UK.
PRINT ON DEMAND Book; New; Publication Year 2017; Fast Shipping from the UK.
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Interactive Voice Assistants for Travel Planning. Insights for Tourism Marketing Communication of Destination Management Organizations
~EN PB NWISBN: 3346224791 bzw. 9783346224798, vermutlich in Englisch, GRIN Verlag, Taschenbuch, neu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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Interactive Voice Assistants for Travel Planning. Insights for Tourism Marketing Communication of Destination Management Organizations (2020)
EN PB NWISBN: 9783346224798 bzw. 3346224791, in Englisch, 116 Seiten, GRIN Verlag, Taschenbuch, neu.
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Von Händler/Antiquariat, GRIN Publishing GmbH.
GRIN Verlag, Taschenbuch, Publiziert: 2020-06-29T00:00:01Z, Produktgruppe: Book.
Von Händler/Antiquariat, GRIN Publishing GmbH.
GRIN Verlag, Taschenbuch, Publiziert: 2020-06-29T00:00:01Z, Produktgruppe: Book.
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Interactive Voice Assistants for Travel Planning. Insights for Tourism Marketing Communication of Destination Management Organizations
~EN NWISBN: 3346224791 bzw. 9783346224798, vermutlich in Englisch, Droemer, München, Deutschland, neu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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