Marketing Efficiency in Tourism - 6 Angebote vergleichen
| Preise | 2013 | 2014 | 2015 | 2016 | 2023 |
|---|---|---|---|---|---|
| Schnitt | € 116,66 | € 54,11 | € 53,88 | € 49,95 | € 49,95 |
| Nachfrage |
1
Marketing Efficiency in Tourism: Coping with Volatile Demand (2006)
DE USISBN: 9783503097241 bzw. 3503097244, in Deutsch, Erich Schmidt Verlag, gebraucht.
Von Händler/Antiquariat, Better World Books Ltd [53572034], Dunfermline, FIF, United Kingdom.
Ships from the UK. Shows some signs of wear, and may have some markings on the inside.
Ships from the UK. Shows some signs of wear, and may have some markings on the inside.
2
Marketing Efficiency in Tourism
EN NWISBN: 9783503097241 bzw. 3503097244, in Englisch, Schmidt, Erich, neu.
In the tourism industry, marketing is a key factor of competitive advantage. It faces fundamental challenges. Most important tourism demand has become very volatile. Seasonality macro-economic development and fashions but also the influence of crises and special events deeply affect tourism demand. Moreover, tourism marketing is cooperative. Different service providers, transport companies or tour operators contribute to tourism marketing. They have to be coordinated. Additionally, from a destination point of view, tourism marketing can be considered as a part of an integrated promotion of places. Marketing has to be open minded for international perspectives too, because very often many local challenges have their roots basically in international developments. This volume offers a fundamental understanding of future marketing challenges in tourism. It provides important and detailed results, solutions and tools for - crises management and tourism marketing after crises - cooperative branding - price management from a customer perspective - adding value through IT solutions - methods to increase marketing efficiency - steps towards an integrated promotion of places. The book of the International Association of Scientific Experts in Tourism (AIEST) contributes many strictly proofed insights and solutions for an efficient and effective marketing management in tourism. It presents the central perspectives for modern marketing in the main fields of the tourism industry. The book is written by 44 authors of 14 nations. Therefore readers will obtain the most important internationally results for marketing in the tourism business. 23.7 x 15.8 x 1.6 cm, Buch.
3
Marketing Efficiency in Tourism (2006)
DE PB NWISBN: 9783503097241 bzw. 3503097244, in Deutsch, Erich Verlag Schmidt Jul 2006, Taschenbuch, neu.
Von Händler/Antiquariat, Buchhandlung - Bides GbR [52676528], Dresden, Germany.
Neuware - In the tourism industry, marketing is a key factor of competitive advantage. It faces fundamental challenges. Most important tourism demand has become very volatile. Seasonality macro-economic development and fashions but also the influence of crises and special events deeply affect tourism demand. Moreover, tourism marketing is cooperative. Different service providers, transport companies or tour operators contribute to tourism marketing. They have to be coordinated. Additionally, from a destination point of view, tourism marketing can be considered as a part of an integrated promotion of places. Marketing has to be open minded for international perspectives too, because very often many local challenges have their roots basically in international developments. This volume offers a fundamental understanding of future marketing challenges in tourism. It provides important and detailed results, solutions and tools for - crises management and tourism marketing after crises - cooperative branding - price management from a customer perspective - adding value through IT solutions - methods to increase marketing efficiency - steps towards an integrated promotion of places. The book of the International Association of Scientific Experts in Tourism (AIEST) contributes many strictly proofed insights and solutions for an efficient and effective marketing management in tourism. It presents the central perspectives for modern marketing in the main fields of the tourism industry. The book is written by 44 authors of 14 nations. Therefore readers will obtain the most important internationally results for marketing in the tourism business. 262 pp. Englisch.
Neuware - In the tourism industry, marketing is a key factor of competitive advantage. It faces fundamental challenges. Most important tourism demand has become very volatile. Seasonality macro-economic development and fashions but also the influence of crises and special events deeply affect tourism demand. Moreover, tourism marketing is cooperative. Different service providers, transport companies or tour operators contribute to tourism marketing. They have to be coordinated. Additionally, from a destination point of view, tourism marketing can be considered as a part of an integrated promotion of places. Marketing has to be open minded for international perspectives too, because very often many local challenges have their roots basically in international developments. This volume offers a fundamental understanding of future marketing challenges in tourism. It provides important and detailed results, solutions and tools for - crises management and tourism marketing after crises - cooperative branding - price management from a customer perspective - adding value through IT solutions - methods to increase marketing efficiency - steps towards an integrated promotion of places. The book of the International Association of Scientific Experts in Tourism (AIEST) contributes many strictly proofed insights and solutions for an efficient and effective marketing management in tourism. It presents the central perspectives for modern marketing in the main fields of the tourism industry. The book is written by 44 authors of 14 nations. Therefore readers will obtain the most important internationally results for marketing in the tourism business. 262 pp. Englisch.
4
Marketing Efficiency in Tourism: Coping with Volatile Demand (2006)
DE PB USISBN: 9783503097241 bzw. 3503097244, in Deutsch, Erich Schmidt Verlag, Taschenbuch, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, Versandkostenfrei.
Von Händler/Antiquariat, Midtown Scholar with FREE U.S. SHIPPING [51735859], Harrisburg, PA, U.S.A.
Free US Media Mail shipping! superb crisp clean unread book - VERY NICE! Dimensions: 0.89 lbs.
Von Händler/Antiquariat, Midtown Scholar with FREE U.S. SHIPPING [51735859], Harrisburg, PA, U.S.A.
Free US Media Mail shipping! superb crisp clean unread book - VERY NICE! Dimensions: 0.89 lbs.
5
Marketing Efficiency in Tourism: Coping with Volatile Demand (2006)
DE PB USISBN: 9783503097241 bzw. 3503097244, in Deutsch, Erich Schmidt Verlag, Taschenbuch, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, Versandkostenfrei.
Von Händler/Antiquariat, Midtown Scholar with FREE U.S. SHIPPING [51735859], Harrisburg, PA, U.S.A.
Free US Media Mail shipping! superb crisp clean unread book - VERY NICE! Dimensions: 0.89 lbs.
Von Händler/Antiquariat, Midtown Scholar with FREE U.S. SHIPPING [51735859], Harrisburg, PA, U.S.A.
Free US Media Mail shipping! superb crisp clean unread book - VERY NICE! Dimensions: 0.89 lbs.
6
Herausgeber: Prof. Dr. Peter Keller, Mitwirkende: Prof. Dr. Peter Keller, Herausgeber: Prof. Dr. Thomas Bieger, Mitwirkende: Seppo Aho, Mitwirkende: Dr. Pietro Beritelli, Mitwirkende: Dr. Philipp Boksberger, Mitwirkende: Ed Brooker, Mitwirkende: Prof. Dr.
Marketing Efficiency in Tourism: Coping with Volatile Demand (International Tourism Research and Concepts, Band 1) (2006)
EN PB NWISBN: 9783503097241 bzw. 3503097244, Band: 1, in Englisch, 262 Seiten, Erich Schmidt Verlag GmbH & Co, Taschenbuch, neu.
Neu ab: EUR 49,95 (40 Angebote)
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Von Händler/Antiquariat, Amazon.de.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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