New Challenges for Tourism Promotion: Tackling High Competition and Multimedia Changes (International Tourism Research and Concepts, Band 6)
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New Challenges for Tourism Promotion | / - - 1. Aufl. 2012 -
DE NW
ISBN: 9783503138388 bzw. 3503138382, in Deutsch, Erich Schmidt, neu.
Von Prof. Dr. Christian Keller, Prof. Dr. Christian Laesser: Increased competition, the ongoing differentiation process of potential visitors` needs and the irreversible development to a multimedia information and communication society are tremendous challenges for institutions which aim to attract and keep loyal visitors. In this book, AIEST’s experts put forward new ideas on how to rise to some of the most intriguing and urgent questions of modern tourism promotion.- Macroeconomic Impacts: how to face and deal with growing markets, increased global competition or differentiation effects in mature market environments.- Tourism Promotion and Marketing Processes: how more research on the “hybrid traveler” and the focus on cooperation can lead to better understanding and management.- Social Media and Web 2.0: how attention can be arrested even when information is abundant and consumers gain more and more sovereignty.- Technological Progress: how to benefit more effectively from recent...
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New Challenges for Tourism Promotion | / - Taschenbu.
DE NW
ISBN: 9783503138388 bzw. 3503138382, in Deutsch, Erich Schmidt, Berlin, Deutschland, neu.
Lieferung aus: Deutschland, Versandkostenfrei.
10050531, Von Prof. Dr. Christian Keller, Prof. Dr. Christian Laesser: Increased competition, the ongoing differentiation process of potential visitors` needs and the irreversible development to a multimedia information and communication society are tremendous challenges for institutions which aim to attract and keep loyal visitors.In this book, AIEST's experts put forward new ideas on how to rise to some of the most intriguing and urgent questions of modern tourism promotion- Macroeconomic Impacts: how to face and deal with growing markets, increased global competition or differentiation effects in mature market environments- Tourism Promotion and Marketing Processes: how more research on the “hybrid traveler” and the focus on cooperation can lead to better understanding and management- Social Media and Web 2.0: how attention can be arrested even when information is abundant and consumers gain more and more sovereignty- Technological Progress: how to benefit more effectively from recent deve...
10050531, Von Prof. Dr. Christian Keller, Prof. Dr. Christian Laesser: Increased competition, the ongoing differentiation process of potential visitors` needs and the irreversible development to a multimedia information and communication society are tremendous challenges for institutions which aim to attract and keep loyal visitors.In this book, AIEST's experts put forward new ideas on how to rise to some of the most intriguing and urgent questions of modern tourism promotion- Macroeconomic Impacts: how to face and deal with growing markets, increased global competition or differentiation effects in mature market environments- Tourism Promotion and Marketing Processes: how more research on the “hybrid traveler” and the focus on cooperation can lead to better understanding and management- Social Media and Web 2.0: how attention can be arrested even when information is abundant and consumers gain more and more sovereignty- Technological Progress: how to benefit more effectively from recent deve...
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New Challenges for Tourism Promotion (2012)
DE PB NW
ISBN: 9783503138388 bzw. 3503138382, in Deutsch, Erich Verlag Schmidt Jan 2012, Taschenbuch, neu.
Von Händler/Antiquariat, AHA-BUCH GmbH [51283250], Einbeck, Germany.
Neuware - Increased competition, the ongoing differentiation process of potential visitors` needs and the irreversible development to a multimedia information and communication society are tremendous challenges for institutions which aim to attract and keep loyal visitors. In this book, AIEST s experts put forward new ideas on how to rise to some of the most intriguing and urgent questions of modern tourism promotion. - Macroeconomic Impacts: how to face and deal with growing markets, increased global competition or differentiation effects in mature market environments. - Tourism Promotion and Marketing Processes: how more research on the hybrid traveler and the focus on cooperation can lead to better understanding and management. - Social Media and Web 2.0: how attention can be arrested even when information is abundant and consumers gain more and more sovereignty. - Technological Progress: how to benefit more effectively from recent developments such as the digitalization of promotional tools (E-Promotion). Contributions from both practice and academia give comprehensive and holistic impressions of viable solutions! 175 pp. Englisch.
Neuware - Increased competition, the ongoing differentiation process of potential visitors` needs and the irreversible development to a multimedia information and communication society are tremendous challenges for institutions which aim to attract and keep loyal visitors. In this book, AIEST s experts put forward new ideas on how to rise to some of the most intriguing and urgent questions of modern tourism promotion. - Macroeconomic Impacts: how to face and deal with growing markets, increased global competition or differentiation effects in mature market environments. - Tourism Promotion and Marketing Processes: how more research on the hybrid traveler and the focus on cooperation can lead to better understanding and management. - Social Media and Web 2.0: how attention can be arrested even when information is abundant and consumers gain more and more sovereignty. - Technological Progress: how to benefit more effectively from recent developments such as the digitalization of promotional tools (E-Promotion). Contributions from both practice and academia give comprehensive and holistic impressions of viable solutions! 175 pp. Englisch.
4
New Challenges for Tourism Promotion
DE PB NW
ISBN: 9783503138388 bzw. 3503138382, in Deutsch, Schmidt, Erich Verlag, Taschenbuch, neu.
Lieferung aus: Deutschland, Versandkosten nach: Deutschland, Versandkostenfrei.
Sparbuchladen, [3602074].
- Increased competition, the ongoing differentiation process of potential visitors needs and the irreversible development to a multimedia information and communication society are tremendous challenges for institutions which aim to attract and keep loyal visitors. In this book, AIEST s experts put forward new ideas on how to rise to some of the most intriguing and urgent questions of modern tourism promotion. - Macroeconomic Impacts: how to face and deal with growing markets, increased global competition or differentiation effects in mature market environments. - Tourism Promotion and Marketing Processes: how more research on the hybrid traveler and the focus on cooperation can lead to better understanding and management. - Social Media and Web 2.0: how attention can be arrested even when information is abundant and consumers gain more and more sovereignty. - Technological Progress: how to benefit more effectively from recent developments such as the digitalization of promotional tools (E-Promotion). Contributions from both practice and academia give comprehensive and holistic impressions of viable solutions! -, Taschenbuch.
Sparbuchladen, [3602074].
- Increased competition, the ongoing differentiation process of potential visitors needs and the irreversible development to a multimedia information and communication society are tremendous challenges for institutions which aim to attract and keep loyal visitors. In this book, AIEST s experts put forward new ideas on how to rise to some of the most intriguing and urgent questions of modern tourism promotion. - Macroeconomic Impacts: how to face and deal with growing markets, increased global competition or differentiation effects in mature market environments. - Tourism Promotion and Marketing Processes: how more research on the hybrid traveler and the focus on cooperation can lead to better understanding and management. - Social Media and Web 2.0: how attention can be arrested even when information is abundant and consumers gain more and more sovereignty. - Technological Progress: how to benefit more effectively from recent developments such as the digitalization of promotional tools (E-Promotion). Contributions from both practice and academia give comprehensive and holistic impressions of viable solutions! -, Taschenbuch.
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/ Laesser | New Challenges for Tourism Promotion | Erich Schmidt | 1. Auflage 2012 | 2012
~DE NW
ISBN: 9783503138388 bzw. 3503138382, vermutlich in Deutsch, Erich Schmidt, neu.
Increased competition, the ongoing differentiation process of potential visitors` needs and the irreversible development to a multimedia information and communication society are tremendous challenges for institutions which aim to attract and keep loyal visitors. In this book, AIESTs experts put forward new ideas on how to rise to some of the most intriguing and urgent questions of modern tourism promotion. - Macroeconomic Impacts: how to face and deal with growing markets, increased global competition or differentiation effects in mature market environments. - Tourism Promotion and Marketing Processes: how more research on the hybrid traveler and the focus on cooperation can lead to better understanding and management. - Social Media and Web 2.0: how attention can be arrested even when information is abundant and consumers gain more and more sovereignty. - Technological Progress: how to benefit more effectively from recent developments such as the digitalization of promotional tools (E-Promotion). Contributions from both practice and academia give comprehensive and holistic impressions of viable solutions!
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Herausgeber: Prof. Dr. Peter Keller, Mitwirkende: Prof. Dr. Peter Keller, Herausgeber: Prof. Dr. Christian Laesser, Mitwirkende: Prof. Dr. Christian Laesser, Mitwirkende: Dr. Wineaster Anderson, Mitwirkende: David Caliesch, Mitwirkende: Michel Ferla, Mitw
New Challenges for Tourism Promotion: Tackling High Competition and Multimedia Changes (International Tourism Research and Concepts, Band 6) (2012)
EN PB NW
ISBN: 9783503138388 bzw. 3503138382, in Englisch, 175 Seiten, Erich Schmidt Verlag GmbH & Co, Taschenbuch, neu.
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